Archives: Press Releases

Excalibur introduced its TwinStrike with DualFire technology, the first crossbow to feature the ability to fire two locked and loaded arrows in milliseconds. The TwinStrike provides the opportunity to have the second shot without needing to reload. The TwinStrike consists of three key components: Two-Trigger Platform with double, independent match-grade four-pound frictionless triggers. The front trigger […]

With the Pro Hunter HD, the marksman has all the features of the Ascent Verdict, but with the Pro Pin. The addition of the Pro Pin provides a narrower pin throat that ends in a round pinhead. This smaller throat allows for less target obstruction and a more defined aiming point. Engineered for what hunters […]

  PWR Bike, a brand focused on providing e-mobility solutions to enhance recreational activities, released its first ebike. The Dually is a go-anywhere, do-everything fat-tire bike. The Dually uses dual 500W hub drive motors for all-wheel drive performance with the benefits of traction control. The drive system automatically diverts power to the tire with more […]

Belgrade MT, January 7th, 2021 – Just like the Pro sight, the NEW Pro FX was designed to allow archers to fine tune their set up quickly and accurately with micro-click adjustment. The head and windage of the Pro FX also has Black Gold’s proven micro-click adjustment but eliminates the dial-of-death for those that do […]

Saucony has unveiled the Peregrin 11 Collection, a triad of grippy trail shoes built on its PWRTRAC rubber lugs and PWRRUN cushioning that “feels aggressive and responsive.” Named for the fastest bird, the Peregrin, the Collection includes the Peregrine 11, Peregrine 11 ST for muddy, sloppy conditions and the Peregrine 11 GTX with waterproof protection. […]

Yniq Eyewear (Spoxury TR Group AB) announced that Vail Valley will be its North American headquarters and Progression Brands Group (PBG) as its North American operating partner. The decision to locate to the Vail Valley comes at a time when being close to the retailer and consumer is most important to the brand. As its […]

GCI Outdoor announced that 11 time Emmy winner Charlie Moore aka “The Mad Fisherman” as its brand ambassador.  Moore is the host and Executive Producer of “Charlie Moore Outdoors”and “Charlie Moore No Offense” aired worldwide on syndication, Amazon Prime Video and its Roku TV channel. Moore is also the host of the Boston Bruins “Bruins […]

Etnies announced that Emil Johansson has joined Brandon Semenuk as part of the MTB team. Emil comes from Sweden and captured the attention of the free ride world at a young age. Emil is an FMB World Tour and Crankworx Champion with many FMB Diamond wins. His controlled style with technical tricks on the big […]

LOWA Boots today debuted its fall 2021 line, expanding its offerings of cold weather boots appealing to the new outdoor consumer. The collection fuses performance technology, fashion detailing and component features for warmth and comfort. The Calceta, Bosco and Ottawa lead the line with trending color updates and profiles, ideal for everyday wear. “We know […]

TaylorMade has signed a new multi-year contract extension with Dustin Johnson, currently ranked as the No. 1  golfer in the world. Johnson earned his first green jacket at the 2020 Masters last November and is third all-time in total number of weeks at World No.1, trailing only Tiger Woods and Greg Norman. “When we look […]

Osprey announced its sponsorship of record-breaking mountaineer Nimsdai Purja MBE as he attempts to climb K2. K2 has earned the reputation as the “Savage Mountain” with winter bringing a whole new level of danger and challenge. The K2 remains the only 8000m peak unclimbed during the winter season. “I’m thrilled and grateful to once again […]

Felt Bicycles announced that professional triathlete Braden Currie will partner with the Southern California brand for the next three racing seasons. Currie, who hails from New Zealand, has become a regular presence near the front of many a race in global triathlon. He’s won multiple titles at the Ironman Asia-Pacific Championships and has scored a […]

New Balance Foundation (NBF)* announced the second round of COVID-19 relief grants totaling $375,000 to charities in Massachusetts and Maine, including West End House Boys and Girls Club, Lawrence Boys and Girls Club, Merrimack Valley YMCA, Dorchester Boys and Girls Club, SquashBusters, Good Shepherd Food Bank and Maine School District 54. Boston-based New Balance Athletics, […]

Today, LAMO Footwear, headquartered in Southern California, introduced its Cirrus Memory Foam Footbed System. The high-density memory foam layer keeps feet comfortable and cool.   “Beginning in 2018, we have been able to incorporate this proprietary technology into most of our new styles. The only exception being our brand new LAMOLite line which includes its […]

Bend, Ore., January 6, 2021 – The Conservation Alliance and 77 business members spanning the outdoor, craft beverage, financial, and renewable energy industries penned a letter to President-Elect Biden urging him to take immediate action to protect the Arctic National Wildlife Refuge from oil development.  “Protecting the Arctic Refuge has been a top priority for […]