SGB Update Sports & Fitness
Interactive Strength Sees Acquisitions Starting to Deliver Top- and Bottom-Line Benefits
TRNR expects 2026 pro forma revenue to exceed $50 million, including the pending acquisition of Stepr. The company’s 2026 guidance does not assume any acquisitions beyond Stepr, which would be expected to result in an increase in guidance.
Unifi to Sell Real Estate Assets for $60M
Unifi Inc. agreed to sell land and warehouse space in Yadkin County, NC for approximately $60 million before fees and expenses.
Vuori Names Abercrombie Exec as Chief Marketing Officer
Vuori appointed Carey Collins Krug, who most recently led marketing at Abercrombie & Fitch, as chief marketing officer, effective October 5. Joe Kudla, founder and CEO of Vuori, said, “Carey brings the kind of brand-building, consumer engagement and cross-functional marketing leadership that will be instrumental as Vuori enters its next chapter of growth.”
Nike and Foot Locker Partner on California Community Store
Foot Locker and Nike, Inc. partnered open a store, “Crenshaw Rec by Foot Locker.” The store was described as a “first-of-its kind retail destination created in partnership with Crenshaw leaders to celebrate one of Los Angeles’ most influential neighborhoods.” Foot Locker and Nike are planning to open similar concepts in other communities.
Nordstrom Sets Plans for New Rack Locations in Georgia and Florida
The company currently operates two Nordstrom stores and seven Nordstrom Rack stores in Georgia, generating more than 700 jobs statewide, and six Nordstrom stores and 23 Nordstrom Rack stores in Florida, generating more than 2,900 jobs statewide.
U.S. Consumer Sentiment Slides in August, Ending Recovery
University of Michigan’s consumer sentiment survey fell for the first time in three months as households worried about worsening inflation and deteriorating business conditions.
Workout Anytime Appoints COO
Workout Anytime, which operates about 200 24-hour gyms across the U.S., appointed Peter Stipher as COO. Workout Anytime’s CEO and majority owner Jerry Pugh said, “”With Pete’s exceptional ability to connect strategy with execution, he is the right person to help us level-up as the premier fitness franchise.”
Under Armour and Dwayne ‘The Rock’ Johnson End Decade-Long Partnership
Project Rock entered into a partnership with Under Armour in January 2016, and a year later the brand began releasing performance training apparel. In 2018, the brands released the Project Rock 1 sneaker and have since introduced eight Project Rock models.
Newton Golf Sales Plunge in Q2 on Temporary Reduced Shaft Manufacturing Capacity
The company said it hired a new head of manufacturing in April with more than 20 years of production and operational leadership experience to support manufacturing scalability and future operational growth initiatives.
Covation Appoints Henning Schroeder Senior Director E-Mobility
The parent of Huffy and Batch Bicycles based in Dayton, Ohio, appointed bike industry veteran Henning Schroeder as senior director of product – e-mobility.
CardVault Secures New Group of Celebrity Investors
Notable investors joining Tom Brady include New York Yankees outfielder Aaron Judge, Edmonton Oilers captain Connor McDavid, musician and entrepreneur Jay-Z, Fenway Sports Group owner John Henry, The Kraft Group, Boston Celtics CEO Wyc Grousbeck and UFC president and CEO Dana White.
Lululemon’s Chief AI and Technology Officer Departs
Lululemon Athletica, Inc. reported in a regulatory filing on Thursday, August 13, that Ranju Das has “ceased to serve” as the company’s chief AI and technology officer.
F45 Training Franchisee Files for Bankruptcy
Mad Fitness Group LLC, which operates 31 F45 Training studios across Maryland, Florida, Georgia, Virginia, Kansas and Missouri, has filed for bankruptcy protection with plans to close about half of its locations
StockX 6M Report Highlights Comebacks for Jordan and Supreme
StockX released its Big Facts Data Report for the first six months of 2026, disclosing the fastest-growing brands on the platform from January through June 2026. The findings show Jordan and Supreme have both made a recovery while strong moves were also seen by Saucony, Vans, Salomon, Godspeed, Adidas, and Timex.
Fabletics Looks to Double Sales in Five Years, Accelerates International Openings
Fabletics, Inc., the membership-driven activewear brand, reported plans to “double its annual revenue to $2 billion and quadruple its EBITDA within five years, supported by the opening within the next twelve months of 25 stores in the U.S. and roughly 20 internationally.”
