Puma Launches First Global Basketball Campaign
The latest marketing campaign “Forever. Faster. – See The Game Like We Do,” features Puma Hoop athletes Breanna Stewart, Flau’jae Johnson, Scoot Henderson, LaMelo Ball, and Tyrese Haliburton.
Nike LeBron XXII Lockdowns Support for Explosive Movement
The LeBron XXII, available November 1, introduces a new midfoot saddle construction that acts as a guardrail and provides a natural control and stability, enabling the next generation [shoe] to lock in, take off and push the limits.
Adidas x Mahomes Strategy Uniform Amplifies Partnership
The unveil of the Adidas x Mahomes Strategy uniform by Patrick Mahomes further amplifies the power of their partnership and continue to establish new ways to promote their combined brands.
EvoShield to Supply UVA with Uniforms and Apparel for 2025 Season
EvoShield will manufacture uniforms for the University of Virginia’s baseball program, marking its first apparel contract with an NCAA Division I school. EvoShield will also create various apparel options for the Cavaliers coaches and staff to wear during team training and off-field.
Foot Locker Signs Multi-Year Partnership with Chicago Bulls
Ahead of the 2024/25 NBA season, Foot Locker, Inc. announced a multi-year partnership with the Chicago Bulls. “The rich legacies of Foot Locker and the Chicago Bulls—two institutions that have long been at the forefront of basketball culture—make this partnership a natural fit,” said Frank Bracken, EVP and chief commercial officer at Foot Locker.
Rhone, NBA Tap All-Star Kevin Hart For Wellness Campaign
The NBA has partnered with apparel brand Rhone to create awareness around the importance of cognitive and physical fitness with Miami Heat’s Kevin Love.
Asics Arabia Signs Partnership with Saudi Sports for All Federation
As a strategic partner for two SFA events, Asics Arabia will be a key sponsor of the Riyadh Marathon, an annual event held in February.
JanSport Returns to Its Roots with Retro Packs
The JanSport Retro Series includes the Seattle Pack (32L), Small Seattle Pack (27L), Mini Skip Pack and Washington Waistpack.
Salt Life Expands into Home with Furniture and Accessories Collection
The coastal lifestyle brand under the Iconix umbrella will debut three furniture collections at the High Point Furniture Market from October 26-30.
Phaenom Footwear Launches Freeski Boot Collection
Four years in the making, Phaenom’s innovative ski boots are arriving in 200-plus retail doors, globally, across 125 key accounts
Puma Signs Tyrese Haliburton to Multi-Year Shoe Deal
The shoe deal also sees him as the brand’s “face” in basketball. In 2022, when he was a rookie, he signed with Nike.
Nike to Replace Under Armour as Wichita State Sponsor
In partnership with BSN Sports, Nike signed a five-year agreement to provide on-field and training gear for 16 varsity sports, beginning July 1, 2025.
Planet Fitness Offers Free Visits To Those Impacted by Hurricane Helene
Planet Fitness is opening its doors to anyone impacted by Hurricane Helene, allowing them to use select locations free of charge.
The North Face Expands Resale Program
The North Face announced that it has expanded its second-hand program, Renewed. Customers can now return used TNF gear online and in-store for monetary credit.
Payntr Golf x Jason Day Launch Golf Eighty Seven SC Collection
Golf Eighty Seven Speed Classic shoe launches today, October 4, with three additional Speed Classic models to be released in Spring 2025. Day holds equity ownership in Payntr Golf furthering his commitment to the brand’s mission in the design and development of the collection.
