Skechers Forms Multiyear Partnership With WNBA
Skechers signed a multiyear deal to become an official partner of the Women’s National Basketball Association (WNBA). Skecher’s WNBA ambassadors include Chicago Sky’s forward Rickea Jackson, Washington Mystics forward Kiki Iriafen and Las Vegas Aces guard Jackie Young.
Crocs Co-Founder Pens Book on Brand’s Birth
George Boedecker Jr., who co-founded Crocs in 2002, has released his debut book, “Croc: How I Invented the World’s Most Popular Shoe, Became a Massive Success, and Nearly Destroyed Myself — in 15 Easy Lessons,” detailing lessons learned in bringing the footwear brand to the marketplace.
University of San Diego Athletics Partners with Nike and BSN Sports
The University of San Diego agreed to a new multi-year partnership with Nike and BSN Sports, continuing Nike’s role as the official outfitter of all Torero programs.
Spotify Partners With Peloton in Fitness Push
Spotify has partnered with Peloton to give paid users access to more than 1,400 on-demand workout classes from Peloton instructors within the Spotify app, marking the music streaming platform’s entry into the fitness classes category.
National Lacrosse League Inks On-Field Apparel Deal with Capelli Sport
The National Lacrosse League, North America’s top league for box lacrosse, has signed a new agreement that makes Capelli Sport the Official Uniform of the League through 2029. Capelli replaces a deal with Castore.
Celebrating 21 Years: Reef Sandal with the Built-In Bottle Opener Evolves for a New Generation
To mark the milestone, Reef is introducing four new models — Fanning +, Fanning + Slide, Fanning H2O, and Fanning Slide H2O — bringing the franchise to six core styles. Each build on the original with updated comfort technologies, materials and new designs, while preserving original elements.
Baffin Recovery Clog Expands on Year-Round Performance Footwear + Apparel Collection
The Recovery Clog features a solid upper construction to help protect against debris in outdoor environments, slip-on functionality and water-resistant materials, ideal for post-hike recovery in changing conditions. Each pair includes a Baffin-branded carabiner to secure the clogs together or clip them to gear, enhancing packability for travel.
Outdoor Brands Look Forward to Switchback Spring with Common Goals of Retail Exposure and Industry Connection
The 200-plus registered exhibitors include outdoor industry cornerstones, challenger brands and retail-ready emerging companies.
The Next Wave of Wellness: Fashion & Fabric
The wellness conversation continues to evolve. Consumers who scrutinize food labels and skincare ingredient lists are now doing the same to their activewear. Sourcing matters. So does fiber content. Hard-to-pronounce or unnatural ingredients are suspect. Turns out, “What am I putting against my skin?” is just as important a question as, “What am I putting in my body?”
Herschel Supply Enters Golf Bag Category
Herschel Supply, the Vancouver-based maker of backpacks, luggage, and travel accessories, has entered the golf category with a collection featuring three on-course bags, golf travel wheelie bags and shoe bags, alongside backpacks, duffles, hardshell luggage, head covers and other accessories.
Adidas Renews Contract with East Carolina Athletics In New Partnership with BSN Sports
East Carolina Athletics signed a multi-year extension with Adidas to continue as the official provider of footwear, apparel and equipment for all 18 Pirate varsity programs. ECU has also expanded its partnership with BSN Sports, which will now serve as the department’s exclusive distributor of all Adidas-branded gear and accessories.
Outdoor Industry to Convene in Washington, D.C. for Capitol Summit
Outdoor Industry Association (OIA) plans to host its annual Capitol Summit on April 28-29, 2026, bringing together leaders from across the $1.3T outdoor recreation economy for two days of advocacy, policy engagement and direct dialogue with lawmakers.
Walmart Joins U.S. Cotton Trust Protocol in Sustainability Push
Walmart has joined the U.S. Cotton Trust Protocol, a voluntary, science-based sustainability program and traceability platform for U.S. cotton that sets quantifiable, verifiable goals and metrics.
Nike to Sponsor Professional Lacrosse Leagues
Nike signed on as the Official Apparel Partner for the Premier Lacrosse League (PLL) and Women’s Lacrosse League (WLL), replacing Champion, who has been the official sideline apparel partner for the PLL since 2021.
Wilson Golf Launches Brand Awareness Campaign in Times Square
Wilson Golf launched its Play Original brand campaign last week at 20 Times Square, on the corner of 47th and 7th in Manhattan, where pedestrian traffic averages roughly 360,000 per day. The campaign will run through April on a wraparound LED facade, one of the largest continuous exterior displays worldwide.
