Foundation Wellness Introduces Currex BasketballPro
BasketballPro is a sport-specific performance insole engineered exclusively for basketball, designed to deliver enhanced court feel, dynamic support, responsive energy return, and stability during high-intensity play.
Skechers Expands Reach of Cricket Footwear Collection to the UK
The launch of the Skechers Cricket footwear line in the UK reflects the company’s broader plan to engage directly with elite English players and the passionate local cricket community in the months ahead.
Skechers to Premiere New Sofia Vergara Commercial Before Super Bowl Kick Off
Skechers has been a perennial advertiser during the Big Game. The brand’s first appearance featured Joe Montana in 2010, and last year it featured Andy Reid, who was also coaching the game.
Valparaiso University Extends Deal with Nike and BSN Sport
Indiana’s Valparaiso University has extended its partnership with Nike through a multi-year agreement, with BSN Sports continuing to serve as the exclusive supplier of Nike uniforms, footwear, apparel, equipment, and accessories.
Foot Locker Set for NBA All-Star 2026 Weekend with “Takeover” in Downtown LA
The marquee at L.A. Live will feature areas for Nike, Jordan Brand, Converse, Adidas, Puma, Crocs, and New Era to showcase product from February 12-15. The Takeover will also feature a series of product launches, including the Jordan Retro 4 Lakeshow, Jordan Retro 5 Wolf Grey, Jordan Retro 6 Infrared, Converse Shai 001, and special Nike Basketball releases.
Whitewater Fishing’s Rain Jacket and Bib Does it All
“The Great Lakes Pro is our most technically designed and fabricated rain jacket and bib so far. For the angler who wants that one suit that will do it all during midwinter on the river, full-on ice fishing or spring and fall fishing anywhere for anything, this is the suit.” — Nexus Outdoors and Whitewater Fishing president, Aaron Ambur
Ducks Unlimited Celebrates 89 Years of Conservation
Ducks Unlimited, since 1937, sportsmen and women and dedicated volunteers, partners and supporters, have protected or restored “more than 19 million acres of habitat across North America in the areas most important to ducks and geese.”
Shimano North America Fishing Adds Amy Spoon to Pro Staff Covering PNW
Shimano North America Fishing has added Amy Spoon of Montesano, Washington to its pro-staff, representing in the Pacific Northwest.
Champro and NFHS Ink Baseball/Softball Equipment Partnership
As part of the partnership, Champro Sports will serve as the exclusive NFHS partner in key baseball and softball equipment categories, including bases, field screens and on-field equipment.
Under Armour Partners with LIV’s 4Aces Golf Club for Golf Apparel Range
Led by two-time major champion Dustin Johnson and Masters champion Patrick Reed, alongside Thomas Pieters and Thomas Detry, 4Aces GC will debut with Under Armour gear during LIV Golf’s opening season, February 4, at Riyadh Golf Club.
Jansport Lunar Lounge Collection, For Consumer’s Who Want More From a Pack
Launched on January 14, the bag collection is intended to “answer [today’s] cultural shift with trend-forward designs, elevated aesthetics and sustainable materials.”
Life Time Creates “Real Life” Capsule Collection with Evereve
Launching on January 22 in Evereve stores, select Life Time clubs and online, the 15-piece capsule collection, designed by Evereve’s team, is created for “women who move through their days with purpose.”
Rawlings To Release Book Chronicling the Evolution of Ball Gloves
Published by Rizzoli, the oversized hardcover book, ‘The Finest in the Field: A History of Baseball Through 50 Iconic Gloves’, brings baseball history to life through fifty gloves drawn from Rawlings’ product portfolio and worn by some of the greatest MLB players to play the game.
Salomon Drops S/Pro Alpha C Boa Ski Boots for Agressive Skiers
The performance alpine boot, for men and women, is made for aggressive skiers, integrates the Boa Fit System for even pressure distribution and easy adjustments, featuring a redesigned single-pivot shell for enhanced energy transmission and control, replacing traditional buckles for a more direct feel.
Team Town Sports Named Official Footwear Retailer of Canadian Premier League and League1 Canada
Canadian Soccer Business entered a new multi-year partnership with Team Town Sports as the official footwear retailer for the Canadian Premier League (CPL) and League1 Canada.
