Outdoor Industry to Convene in Washington, D.C. for Capitol Summit
Outdoor Industry Association (OIA) plans to host its annual Capitol Summit on April 28-29, 2026, bringing together leaders from across the $1.3T outdoor recreation economy for two days of advocacy, policy engagement and direct dialogue with lawmakers.
Walmart Joins U.S. Cotton Trust Protocol in Sustainability Push
Walmart has joined the U.S. Cotton Trust Protocol, a voluntary, science-based sustainability program and traceability platform for U.S. cotton that sets quantifiable, verifiable goals and metrics.
Nike to Sponsor Professional Lacrosse Leagues
Nike signed on as the Official Apparel Partner for the Premier Lacrosse League (PLL) and Women’s Lacrosse League (WLL), replacing Champion, who has been the official sideline apparel partner for the PLL since 2021.
Wilson Golf Launches Brand Awareness Campaign in Times Square
Wilson Golf launched its Play Original brand campaign last week at 20 Times Square, on the corner of 47th and 7th in Manhattan, where pedestrian traffic averages roughly 360,000 per day. The campaign will run through April on a wraparound LED facade, one of the largest continuous exterior displays worldwide.
NAIA Renews Soccer Ball Partnership with Select Sport
The National Association of Intercollegiate Athletics (NAIA) renewed its sponsorship agreement with Select Sport, a Danish sports equipment manufacturer, as the NAIA’s Official Soccer Ball. The extension will run through December 2030.
Head Squared = Power + Comfort in a Racquet
The racquet frame offers a dual-tube design that separates power from comfort. The outer tube, using Torayca T800S carbon fiber, optimizes stability and power. The foam-filled comfort tube, running from grip to main string bed, absorbs vibration and reduces arm strain.
Casio Drops Transparent GAV01SKE Watch Series
Casio has launched the GAV01SKE Series as part of its evolution of the G-Shock series. At the heart of the timepiece series is a layered analog-digital dial, where metallic openwork details meet oversized, bold hands that pop within the translucent case, giving the watch a futuristic and tactile feel.
Switchback Spring 2026 to ‘Equip the Outdoor Industry for the Future’ with Education for Specialty Retailers
Designed to support specialty retailers with actionable strategies, the program will cover key outdoor industry key topics and trends.
Under Armour, Dick’s SG Form Youth Sports Partnership with Unrivaled Sports
Unrivaled Sports, Under Armour and Dick’s will collaborate on a series of integrated, experiential activations for participants and fans, with broader initiatives to follow. Initial tentpole efforts are tied to Ripken Nationals, a 12U baseball national championship tournament in its inaugural year, where athletes will see big league experiences
Colorado Mesa University Forges New Partnership with Nike; BSN to Continue as Exclusive Retailer
CMU’s Athletic Department announced a new partnership with Nike, naming the brand as the official provider of athletic apparel, footwear and equipment for the Mavericks. This concludes the school’s partnership with Under Armour.
The Tech Stack Problem Costing Team Dealers Time and Money — and How the Industry Is Solving It
For team dealers, decorators and promo distributors, running the business across multiple disconnected systems is a hidden drain on growth. A new platform approach is changing that.
New Era 2026 NFL Draft Collection Celebrates ‘Moment in the Mirror’
The collection serves to “elevate the ‘moment in the mirror’” when an athlete sees himself for the first time wearing his NFL team gear and symbolizes the opening of his NFL career as a top draft pick.
Slippery Rock University Extends Contract with Adidas, BSN Sports Signs as New Partner
Pennsylvania’s Slippery Rock University extended its product and sponsorship agreement with Adidas while adding BSN Sports as the “exclusive supplier” of Adidas uniforms, apparel, footwear, accessories, and equipment.
Manning Passing Academy Names Frogg Toggs Official Cooling and Heat Mitigation Partner
The partnership includes on-site Frogg Toggs cooling stations throughout camp, distribution of co-branded cooling products to athletes and coaches, integration of Frogg Toggs cooling technology across training and recovery moments, and retail and experiential activations featuring Frogg Toggs products.
Katadyn Launches Explorer Water Filter and Purifier Series
“Explorer builds on decades of Katadyn filtration technology by bringing together the strongest features from several of our existing systems into one modular platform. The goal was to create a system that can adapt to different environments while remaining reliable and easy to maintain in the field.” —Thomas Sambeth, Lead Product Engineer, Katadyn Explorer
