Nike to Replace Adidas as Ohio University Outfitter
Ohio University agreed to a five-year partnership with Nike and BSN Sports to serve as its official apparel, uniform, equipment, and accessories provider, beginning July 2027. The school currently partners with Adidas and Game One.
Report: Adidas to Replace Nike as Ole Miss Outfitter in 2027
Ole Miss is set to sign a seven-year deal with Adidas beginning July 1, 2027, replacing Nike as the team’s uniform provider, sources told Foxsports.com. The school has partnered with Nike since 1999.
Build the Complete Baseball Uniform with Momentec Brands
Accel pants are built using DGT Fabric, a 14-ounce-per-linear-yard, 100% dura-stretch polyester double-knit fabric engineered to provide the stretch, durability, and performance today’s player’s demand.
Study: Nearly Three in 10 Americans Still Loyal to Their Favorite Footwear Brands
New research from CivicScience finds that footwear is a particularly strong category for brand loyalty, with 29 percent of U.S. adults saying they are “very” loyal to their favorite footwear brands. Footwear brand loyalists were also found to be more active, strongly value emotional connections with brands, and place…
Adobe Sets Thanksgiving Day as Best Online Day for Sporting Goods Discounts This Holiday
Adobe is reporting that its online shopping forecast for the 2026 holiday season is set to cross the $275 billion milestone, with a pre-season spending uptick in October. Thanksgiving Day is set to drive $6.9 billion in online sales – up 8.5 percent year-over-year – bolstered by impulse shopping.
Abercrombie & Fitch Partners with Barry’s on Workout Collection
Abercrombie & Fitch Co.’s activewear brand, YPB (Your Personal Best), is collaborating with high-intensity workout studio Barry’s on a range of workout apparel.
Zensah Names Top HS Football Coach Roger Harriott as Brand Ambassador
Under his direction, St. Thomas Aquinas in Fort Lauderdale, Florida currently holds the No. 1 high school football ranking in the country, “setting the national benchmark for excellence and player wellness.”
Report: Sports Technology is Now Essential Infrastructure
Sports technology has transformed from a novelty into essential infrastructure across every level of competitive athletics. In its new report, Harrison Co. evaluates how video platforms, tracking systems, wearables, officiating aids, and biometrics have become central to all aspects of the sports ecosystem.
Adidas, Unrivaled, Ink Multiyear Uniform, Performance Apparel Pact
Adidas entered into a multi-year partnership with Unrivaled, becoming the official uniform and performance apparel partner of the women’s 3-on-3 basketball league The brand will also introduce a broader assortment of officially licensed merchandise, including authentic jerseys and lifestyle collections. Adidas replaced Under Armour.
On Brand Signs Kylian Mbappé to Signal Soccer Ambitions
The Real Madrid star officially ended his nearly 20-year partnership with Nike. Additionally, On named retired football legend Thierry Henry as its director of football after he worked behind the scenes on the project for months.
Twisted X Expands Built in the USA Collection with Seven New Work Styles
The expansion follows the collection’s initial launch in July, when Twisted X introduced nine work styles assembled in the United States with globally sourced materials.
Banish Sweat Marks
COOLMAX CloakFX™ fiber hides sweat marks on a range of fabrics — for total consumer confidence
Skechers Signs Elite Runner Shelby Houlihan to Performance Roster
The 14-time U.S. National Champion and the American record holder in the 1500m becomes first athlete to represent Skechers AERO.
Jordan Brand Launches Gym Equipment
Dimension 6 Fitness, which makes the Nike Strength fitness equipment line, has launched a Jordan Strength range. The collection, the first fitness equipment line under the Jordan name, includes dumbbells, kettlebells, barbells, a soft plyo box, adjustable bench and a half rack with integrated storage.
AlixPartners Explores the Paradox of Consumer Behavior and Holiday Shopping
AlixPartners is forecasting that U.S. holiday sales will grow 4 percent to 7 percent this year, even as 57 percent of consumers say the economy is worse than it was 12 months ago and 37 percent plan to spend less.
