Champro and NFHS Ink Baseball/Softball Equipment Partnership
As part of the partnership, Champro Sports will serve as the exclusive NFHS partner in key baseball and softball equipment categories, including bases, field screens and on-field equipment.
Under Armour Partners with LIV’s 4Aces Golf Club for Golf Apparel Range
Led by two-time major champion Dustin Johnson and Masters champion Patrick Reed, alongside Thomas Pieters and Thomas Detry, 4Aces GC will debut with Under Armour gear during LIV Golf’s opening season, February 4, at Riyadh Golf Club.
Jansport Lunar Lounge Collection, For Consumer’s Who Want More From a Pack
Launched on January 14, the bag collection is intended to “answer [today’s] cultural shift with trend-forward designs, elevated aesthetics and sustainable materials.”
Life Time Creates “Real Life” Capsule Collection with Evereve
Launching on January 22 in Evereve stores, select Life Time clubs and online, the 15-piece capsule collection, designed by Evereve’s team, is created for “women who move through their days with purpose.”
Rawlings To Release Book Chronicling the Evolution of Ball Gloves
Published by Rizzoli, the oversized hardcover book, ‘The Finest in the Field: A History of Baseball Through 50 Iconic Gloves’, brings baseball history to life through fifty gloves drawn from Rawlings’ product portfolio and worn by some of the greatest MLB players to play the game.
Salomon Drops S/Pro Alpha C Boa Ski Boots for Agressive Skiers
The performance alpine boot, for men and women, is made for aggressive skiers, integrates the Boa Fit System for even pressure distribution and easy adjustments, featuring a redesigned single-pivot shell for enhanced energy transmission and control, replacing traditional buckles for a more direct feel.
Team Town Sports Named Official Footwear Retailer of Canadian Premier League and League1 Canada
Canadian Soccer Business entered a new multi-year partnership with Team Town Sports as the official footwear retailer for the Canadian Premier League (CPL) and League1 Canada.
Stoke Footwear Launches for “Real Men with Real Lives”
Founder of Stoke Footwear, Rick Blackshaw, is calling out the footwear industry for its “obsession with elite athletes and teenagers” while manufacturing shoes for “real men with real feet and real lives.”
J.Crew and U.S. Ski & Snowboard Launch First Apparel Collection
The brand is the official lifestyle apparel partner for U.S. Ski & Snowboard, collaborating on exclusive products, campaigns featuring elite American athletes and experiences that engage the ski community and outdoor enthusiasts.
“From Burton to the World” Collection Pays Tribute to Jake Burton’s Vision
Burton released a glimpse of the limited-edition “From Burton to the World” collection of snowboards, apparel and accessories featuring iconic quotes from the late Burton founder Jake Burton Carpenter.
Pacsun Launches PS Community Hub
The hub provides a growth path to help content creators increase their exposure, open new opportunities and give top users the chance to co-create capsule collections with Pacsun.
Fanatics Expands Partnership with Bologna FC
The new partnership strengthens Fanatics’ role as the organization’s official operator of its e-commerce business, Stadio Renato Dall’Ara retail, and retail stores. It also grants Fanatics new licensing, design and manufacturing rights, wholesale distribution, and marketplace operations.
Adidas Signs Long-Term Partnership With German Basketball Federation
The agreement covers teams across 5-on-5 and 3×3 disciplines, including men’s, women’s and youth national teams. To mark the launch of the partnership, Adidas and DBB released the new DBB jerseys.
Columbia Sportswear Returns as the 2026 Outfitter of the USA Curling Team
The 2026 USA Curling National Team uniforms feature Columbia’s signature technologies. Key pieces from the collection are available to consumers for the first time through Columbia and select Dick’s Sporting Goods stores.
On Cloudsurfer 3 Fuses Surreal Superfoam and CloudTec for Soft, Smooth Ride
Beginning with Cloudsurfer 3, Surreal foam will be a core technology used across On’s performance range, adding to On’s existing portfolio of Helion and Helion HF foams.
