Oakland University Partners with Adidas and BSN Sports
Oakland University Athletics has officially signed a multi-year contract with Adidas, with BSN Sports positioned as the exclusive supplier of uniforms, apparel, footwear, accessories, and equipment for all 18 Golden Grizzly varsity programs. The university had been a Nike school since 2013 in a partnership with Lids.
Study: RV Industry’s $159 Billion Economic Impact on U.S. Economy
How much the RV industry has grown is captured in the new RVs Move America Economic Impact Study, produced by the RV Industry Association. The study found that the RV Industry has an overall annual economic impact to the U.S. economy of $159 billion, supporting 643,238 jobs and paying more than $46.4 billion in wages.
Italy’s Macron Signs First U.S. Collegiate Deal
Macron reached an agreement to replace Under Armour as the official athletics apparel outfitter of Fairleigh Dickinson University (FDU), becoming the Italian sportswear brand’s first sponsorship with a US college.
BSN Sports Partners with the U.S. Soccer Foundation
BSN Sports, in a partnership with the U.S. Soccer Foundation, launched a 2026 World’s Game Resource Library to support the non-profit’s mission of supporting youth development and expanding access to the sport of soccer in under-resourced communities.
Adidas Partners with Mall Operator Simon on World Cup Activations
Adidas is partnering with Simon, the shopping mall and outlet center owner, to bring soccer fan experiences and programming to select Simon destinations this summer as the World Cup arrives in North America.
Adidas Partners with Ohio’s Spire Academy
Adidas has signed on as the official apparel partner of Spire Academy, the sports boarding and day school located in Geneva, OH. The program is closely aligned around the school’s baskeball and soccer programs.
Dick’s SG Launches AI-Powered Coach in Mobile App
Dick’s Sporting Goods is partnering with Adobe to launch “Coach by Dick’s,” an agentic AI-based personal assistant “designed to support customers throughout their entire shopping journey in its mobile app beginning in June 2026.”
New Brands, New Ideas, New Connections — Switchback Elevates Discovery Opportunities
Discovery will take center stage in a section for young companies, state-sponsored booths, targeted education and social events.
Nike Partners with Google Gemini on AI-Shopping
Nike announced a new artificial intelligence-powered shopping feature that allows U.S. consumers to discover and purchase Nike products directly through Google’s Gemini app and AI Mode in Search.
LA Tech Athletics Extends Adidas Partnership, Adds Game One
Louisiana Tech announced a multi-year agreement to extend its supply contract for apparel and equipment with Adidas and add team dealer Game One as a product supplier.
Mueller Becomes Exclusive Distributor of Achilles Leg Recovery System
Mueller Sports Medicine partnered with recovery company, Ambitious Warrior, to become the exclusive distributor of Achilles in North America and select other countries. Achilles is a patent-backed, lower-leg recovery system designed to support strength, stability and mobility for athletes and active individuals.
The North Face Named Official Apparel Partner of U.S. Ski Team
The North Face announced an eight-year deal to replace Italian brand Kappa as the Official Performance Apparel Partner of U.S. Ski & Snowboard. In addition to outfitting athletes, The North Face will launch a commercially available collection inspired by U.S. Ski & Snowboard beginning Fall 2026.
OIA Recaps 2026 Capitol Summit Efforts to Demonstrate the Outdoor Industry’s Strengths
OIA said this year’s event was held at a critical moment for the industry, with the timing of the Summit advancing unified momentum around reauthorizing the Legacy Restoration Fund, accelerating EXPLORE Act implementation, and driving greater certainty in trade and tariff policy for outdoor businesses.
Stahls’ Inks Licensing Agreement with Major League Soccer
Stahls’ will support MLS clubs, equipment managers and retail partners with names, numbers and embellishments to enable fans to personalize jerseys in real time and giving teams flexibility to introduce designs and special-edition drops.
Skechers Forms Multiyear Partnership With WNBA
Skechers signed a multiyear deal to become an official partner of the Women’s National Basketball Association (WNBA). Skecher’s WNBA ambassadors include Chicago Sky’s forward Rickea Jackson, Washington Mystics forward Kiki Iriafen and Las Vegas Aces guard Jackie Young.
