SGB Today

St. John’s University Switches to Adidas from Nike

Adidas will begin outfitting the school’s 300-plus student athletes in the 2025/26 academic year across 17 varsity athletic programs. St. John’s University Red Storm becomes the only Big East Conference team to be outfitted by Adidas.

Fanatics Expands Partnership with Chelsea FC

Under the expanded partnership, Fanatics will continue to operate Chelsea’s global e-commerce operations and will obtain further design and manufacturing rights to develop new fan apparel ranges.

Skechers Drops Next Gen SKX_2 Boot

Harry Kane, striker for the German professional football club Bayern Munich, wore the white and turquoise shoe last week at the FIFA Club World Cup quarter finals in the U.S. The new Skechers SKX_2 boot and the complete Skechers Football collection are available through Skechers and specialty football retailers worldwide.

Puma Extends Partnership with Borussia Dortmund

Puma’s partnership with Borussia Dortmund (BVD), the second most decorated German football team, with eight domestic league championships, five DFB-Pokals and six DFL-Supercups, began with the 2012/13 season.

Macron Extends Contract with UEFA for Referee Kits

The Italian sportswear label, renewed its contract to supply referees with kits for all major competitions held by the UEFA, European football’s governing body, in a multi-year deal. Before Macron, Adidas had held the referee kit supply rights for seven years.

Garmin’s Gradient Simulator Raises Bar on Indoor Cycling

Featuring a design that accommodates the motion of Tacx Neo 2T and 3M smart trainers, Tacx Alpine builds upon the immersive ride experience by mimicking grades from up to 25 percent to -10 percent and enabling steering, creating a more realistic ride for a fully immersive experience.

PGA Tour Superstore Owner Grants $10M to Non-Profit The First Tee

Arthur Blank, owner and chairman of the Blank Family of Businesses and the Arthur M. Blank Family Foundation, joined First Tee as a National Trustee in 2011. Since then, support from Blank’s PGA Tour Superstore and the family’s foundation has helped fuel the growth of First Tee’s programs.

Castore Partners with English Rugby Club Leicester Tigers

The deal will see the British sportswear brand providing the club with player kits, training wear and athleisure for the men’s, women’s, wheelchair, and academy squads. Castori will launch its first range of products for the Leicester Tigers this August, ahead of the new season.