Pacsun Launches First Unisex Eyewear Collection
This latest sunglass drop follows the recent launch of Pacsun’s Field of Study men’s apparel label and reflects a broader strategy to introduce premium product with intentional drops.
Adidas Extends Contract with University of Nevada
The University of Nevada announced a new five-year agreement with Adidas, continuing its partnership that began in 2020. Adidas will remain the exclusive provider of footwear, apparel and accessories for Wolf Pack Athletics.
Puma Renews Partnership with Manchester City
Puma’s 10-year contract extension on its deal with Manchester City will reportedly be worthup to £1 billion (US$1.3bn), in the form of £100 million per year which is a marked increase from its previous agreement of £65 million per year, signed in 2019.
Nike and Special Olympics Ink Three-Year Global Partnership
Special Olympics Unified Champion Schools (UCS) will facilitate the agreement in four communities: Oregon, WA; Berlin, Germany; Johannesburg, South Africa; and Tokyo.
Yeti Secures Licensing Partner for Promotional Channel
Prime Line, a division of S&S Activewear, has become the preferred supplier of Yeti products in the promotional channel.
St. John’s University Switches to Adidas from Nike
Adidas will begin outfitting the school’s 300-plus student athletes in the 2025/26 academic year across 17 varsity athletic programs. St. John’s University Red Storm becomes the only Big East Conference team to be outfitted by Adidas.
Fanatics Expands Partnership with Chelsea FC
Under the expanded partnership, Fanatics will continue to operate Chelsea’s global e-commerce operations and will obtain further design and manufacturing rights to develop new fan apparel ranges.
Skechers Drops Next Gen SKX_2 Boot
Harry Kane, striker for the German professional football club Bayern Munich, wore the white and turquoise shoe last week at the FIFA Club World Cup quarter finals in the U.S. The new Skechers SKX_2 boot and the complete Skechers Football collection are available through Skechers and specialty football retailers worldwide.
Report: Adidas to Replace Nike as Tennessee’s Outfitter
The University of Tennessee is switching back to Adidas after its contract with Nike expires in 2026. The University was unable to secure a renewed deal with Nike.
Dick’s Sporting Goods and the WNBA Renew Multiyear Partnership
Through this renewed agreement, Dick’s Sporting Goods will continue as the “Official Sporting Goods Retailer “and an “Official Marketing Partner: of the WNBA through the 2028 season.
Puma Extends Partnership with Borussia Dortmund
Puma’s partnership with Borussia Dortmund (BVD), the second most decorated German football team, with eight domestic league championships, five DFB-Pokals and six DFL-Supercups, began with the 2012/13 season.
Pacsun Embraces Understated Luxury with Field of Study Collection
As the first of many drops to come, the Field of Study by Pacsun launch expands the brand’s reach with transitional fashion designed to resonate across a broader age range.
Macron Extends Contract with UEFA for Referee Kits
The Italian sportswear label, renewed its contract to supply referees with kits for all major competitions held by the UEFA, European football’s governing body, in a multi-year deal. Before Macron, Adidas had held the referee kit supply rights for seven years.
GCOOS Develops New Open-Source Tool for Accessing Ocean Data
A new open-source tool released by GCOOS connects AI assistants to scientific data servers, allowing oceanographers, climate researchers, marine scientists, and the public to access vast databases of ocean information.
Bobs From Skechers Awards Paws for a Cause Design Scholarships
The philanthropic brand commemorates 10 years of its animal lifesaving mission with new Paws for a Cause scholarship winners’ styles, pet adoption events, grant donations, and register round-ups for shelter pets in need.
