SGB Today

Nike x Hyperice Ready the Body with High-Top Hyperboot

Nike and Hyperice continue to receive athlete feedback while the shoe continues in development. The shoe will drop in North America via nike.com and select Nike retail locations on May 17, globally beginning Holiday 2025.

Adidas Adizero Boston 13 Drops with Head-to-Toe Collection

Shown over the weekend, before today’s 129th Boston Marathon, the Adizero Boston 13 launched as an EQT edition as part of a wider collection of apparel and accessories. All pieces come in retro teal, white and black, “inspired by the shades and designs of vintage Adidas Equipment pieces from the brand’s archive, as seen on Boston Marathon staff uniforms worn in 1991.”

Saucony Silo Collection: Footwear Meets High-End Fashion

Previewed by Saucony in January 2025 at Paris Fashion Week, the SS25 collection features five silhouettes: the Grid X Ultra S, 586i S, Gripper S, Kinvara 1 S, and the Endorphin Elite 2 S, and speaks to “today’s consumer who values both modern innovation and sophisticated styling.”

KT Introduces Soothe Line

Building on the success of the KT Ice Series, the KT Soothe Line expands the brand’s portfolio of recovery solutions, reinforcing its commitment to a well-rounded approach to pain management and muscle care.

Therabody Announces Inaugural Performance Team

As part of the initiative, the Performance Team will have access to Therabody products, scientific research, and personalized recovery plans to optimize performance and well-being.

Lycra to Launch Bio-Derived EcoMade Fiber in 2025

Bio-derived Lycra EcoMade fiber made with Qira is sourced from annually renewable dent corn from Iowa, offering raw material origin transparency and a sustainable solution to help reduce the environmental impact of apparel.

What Went into Nike’s Signature Logo for A’ja Wilson?

Nike footwear and apparel designer Josanna Torrocha has “created a gleaming emblem” for A’ja Wilson, the U.S. professional basketball player for the Las Vegas Aces and Nike-sponsored athlete, that is “distinct and captivating” and that “pulses with her energy.”

“Golf In Small Spaces” Makes Play Accessible to All

Sir Nick Faldo, six-time major golf champion, and his design company, Faldo Design, have partnered with Himalayas Golf to launch Golf in Small Spaces, developing compact golf facilities in urban environments and areas with limited land availability.​

Adidas’ Adizero Aruku, Designed for Life in Motion

The high-stacked silhouette of the Adizero Aruku was made on SwirlFoam cushioning, which takes the form of a platform midsole. Portuguese professional footballer Rafael Leão and London’s DJ Jordss to headline the marketing campaign.