SGB Today

QVC Forms Multi-Year Partnership with USA Pickleball

Through the agreement, the home shopping network gains exclusive broadcast rights to select USA Pickleball Golden Ticket Tournaments during the year and the Biofreeze USA Pickleball National Championships held in November.

Score Sports Expands Partnership with Babe Ruth League Baseball

Eli Manning, two-time Super Bowl Champion and Score Sports investor, said “My brothers and I competed in everything growing up, and we especially cherished our time on the baseball field and being a part of the Babe Ruth community. Now, through my involvement with Score, it’s great to see things come full circle.”

Puma and A$AP Rocky Drop Footwear and Apparel Collection

The Mostro 3.D debuted on the runway at New York Fashion Week as did A$AP Rocky’s take on the Inhale Sneaker, re-engineered with an all-over distressed treatment using a resin-based 3D printing process and custom embroidery.

Riomar Luxury Bag Collection: Transitions Between Life’s Adventures

Inspired by Florida’s watermen, the collection offers products built to withstand the demands of travel while maintaining style and organization. “We wanted to create high-quality, multi-functional products that support an active and dynamic life, no matter where your travels take you.”—Lange Sykes, Founder, Riomar

Boston Celtics Guard Jaylen Brown Launches 741 Sneaker Brand

The NBA Finals MVP is one of a crop of star-pro athletes to create a signature line as part of the empowerment trend in sport culture. He will have full ownership and creative control with products set to go live October 22 online and at select retailers.

Adidas “You Got This” Chapter Two

Through a series of scenes, against the soundtrack of Queen ft. David Bowie’s Under Pressure, the newest iteration of the “You Got This” campaign films features Mahomes, Boston and Edwards offering encouragement to young athletes in pressure-packed game moments.

Thorogood Launches Work Boots for Women

With over 130 years of experience crafting American-made boots, Thorogood brings its craftsmanship, durability and style to its women’s-specific work boot collection.

Thor x Harbinger Create E-Chassis Designed to Power Class A Motorhomes

“Electrification will play a central role in the future of mobility, including RVing. This first-of-its-kind hybrid platform and our ongoing collaboration with Harbinger are reinforcing Thor’s leadership in this segment.” —Bob Martin, President and CEO, Thor Industries

Ellesse Celebrates 65 Years with LSR Sneaker

Paying homage to its archival collections as a long-standing Italian sports fashion brand, Ellesse celebrates its 65th anniversary by stepping into luxury footwear with its LSR sneaker campaign.