SGB Update

Marathon Sports Acquires Fleet Feet Maine Running

Fleet Feet Maine Running, the two-store specialty store based out of Portland, has concluded the sale of its specialty running business to Marathon Sports, a 26 location New England running specialty store brand based in Boston.

Birkenstock Opens Tenth U.S. Retail Store in Nashville, TN

Birkenstock Nashville, located at 2212 12th Avenue South, hosted an opening event on March 27. Birkenstock created a campaign that spotlights the locals who shape the city’s culture and long-time Birkenstock wearers, captured by photographer Cristina Fisher.

SGB Executive

EXEC: Fila Holdings Officially Changes Name to Misto Holdings

Misto Holdings manages a portfolio of brands, including Fila, Titleist, FootJoy, Scotty Cameron, and others; however, the name Fila Holdings was closely associated with the Fila brand, leading to a limited perception of its broader portfolio and global brand management role.