Marathon Sports Acquires Fleet Feet Maine Running
Sportsman’s Warehouse Swings to Adjusted Net Profit in Q4 on Flattish Comp Sales
EXEC: On Holdings to Transition Leadership as Co-CEO Marc Mauer Plans Exit
EXEC: Lululemon Shares Fall as Analysts React Strongly to Weak 2025 Outlook
EXEC: Will Mexico Tariffs Stymie Mainland Headwear’s Plans South of the Border?
SGB Update

BRP Inc. and Bryton Marine Group Ink Deal for Alumacraft Divesture
BRP earlier this week reported the sale of its Telwater business, which includes the Quintrex, Stacer and Savage brands. BRP plans to sell its Marine businesses to double down on its core Powersports activities.

Marathon Sports Acquires Fleet Feet Maine Running
Fleet Feet Maine Running, the two-store specialty store based out of Portland, has concluded the sale of its specialty running business to Marathon Sports, a 26 location New England running specialty store brand based in Boston.

Sportsman’s Warehouse Swings to Adjusted Net Profit in Q4 on Flattish Comp Sales
On a comparable 13-week basis, fourth-quarter net sales decreased 0.9 percent compared with the fourth quarter of fiscal 2023. Same-store sales declined 0.5 percent year-over-year on a 13-week comparable basis.

Birkenstock Opens Tenth U.S. Retail Store in Nashville, TN
Birkenstock Nashville, located at 2212 12th Avenue South, hosted an opening event on March 27. Birkenstock created a campaign that spotlights the locals who shape the city’s culture and long-time Birkenstock wearers, captured by photographer Cristina Fisher.

ElliptiGo Promotes Bryce Whiting to Chief Executive Officer
Co-founder and outdoing CEO Bryan Pate will continue to be involved with ElliptiGo as CEO of PT Motion Works, the parent company of ElliptiGo and Gibbon North America.
SGB Executive

EXEC: On Holdings to Transition Leadership as Co-CEO Marc Mauer Plans Exit
The company is transitioning to a single CEO structure, with current Co-CEO and CFO Martin Hoffmann assuming the role of CEO. The company has also appointed four key senior leaders to further strengthen the existing team.

EXEC: Puma Set to Open First European Flagship Store in London in Fall 2025
The store opening is part of Puma’s brand elevation strategy to strengthen its presence globally, delivering “a shopping experience that reflects the brand’s innovation, sports performance and deep connection to global street culture.”

EXEC: BRP Inc. Divests More Marine Assets, Selling Quintrex, Stacer and Savage Brands
The parent of the Ski-Doo and Lynx powersports brands has entered into a definitive agreement to sell 100 percent of the outstanding shares of Telwater Pty, Ltd. to Yamaha Motor Australia Pty Ltd., a subsidiary of Yamaha Motor Co., Ltd.

EXEC: Fila Holdings Officially Changes Name to Misto Holdings
Misto Holdings manages a portfolio of brands, including Fila, Titleist, FootJoy, Scotty Cameron, and others; however, the name Fila Holdings was closely associated with the Fila brand, leading to a limited perception of its broader portfolio and global brand management role.

EXEC: Lululemon Shares Fall as Analysts React Strongly to Weak 2025 Outlook
Analysts are keeping a keen eye on any hint of a consumer slowdown — the fuel for the U.S. economy. They were laser focused on a weaker-than-expected outlook for 2025, and another mention by a CEO of a “cautious consumer” and the effect of FX headwinds on EPS estimates.