EXEC: Decathlon’s 2024 Profit Falls as Sales Rise; New CEO Appointed
EXEC: Trump Tariffs Hit Active Lifestyle Stocks Hard; Vietnam Hit a Big Surprise
NRF: Consumer Spending Not Unraveling; Retail Sales Growth to Continue in 2025
EXEC: Sportsman’s Warehouse Shares Surge as Analysts Buy into Progress
Marathon Sports Acquires Fleet Feet Maine Running
SGB Update

Vivaia to Open Storefront in NYC’s SoHo Neighborhood
The 900-square-foot space, follows the company’s 2024 retail expansion in the U.S., its largest global market, and wholesale partnerships with department stores, including Nordstrom, Dillards and Von Maur.

Marquee Brands Partners with All Sport to Expand Dakine Presence in Europe
Dakine said this new strategic alliance will bolster the brand’s retail presence across the region, ensuring top-tier service and fulfillment for key retailers and e-commerce platforms.

Pickleball Kingdom Franchise Opens In Mt Pleasant, SC
Franchisees Chris and Kelly Ogden will host a special weekend event from April 25-27th, with a ribbon-cutting ceremony to celebrate the grand opening of Pickleball Kingdom Belle Hall.

Birkenstock Opens Second Store in Paris’ Saint-Germain-des-Prés
Customers will find iconic styles, seasonal pieces, Birkenstock’s Care Essentials collection, shoe care product range, and the exclusive 1774 premium collection when shopping in-store.

BDA Promotes Former Nordstrom Exec to Divisional VP of Program Management
Bensussen Deutsch & Associates, LLC (BDA) is the largest, independently owned branded merchandise agency with operations in over 50 locations worldwide. With a proven record of building large e-commerce solutions, Lisa Battistoni’s expertise will drive innovation and optimize BDA’s digital offerings.
SGB Executive

EXEC: Puma SE Names New CEO and Chair of Management Board; Freundt to Exit
Puma SE’s Supervisory Board has appointed Arthur Hoeld as chairman of the Management Board and CEO of Puma SE, effective July 1, 2025. Due to differing views on strategy execution, Arne Freundt, CEO of Puma SE, and the Supervisory Board have mutually agreed that he will step down as CEO on April 11, 2025.

EXEC: Decathlon’s 2024 Profit Falls as Sales Rise; New CEO Appointed
Javier López has been appointed as chief executive officer, replacing Barbara Martin Coppola who has served in the CEO role since March 2022.

EXEC: Trump Tariffs Hit Active Lifestyle Stocks Hard; Vietnam Hit a Big Surprise
At issue for many in the active lifestyle market, including sporting goods, footwear, apparel, and outdoor, is the impact on goods sourced in Vietnam after many companies invested considerable time and capital in moving production there from China.

EXEC: Intersport Posts Tepid 2024 Omni-Channel Sales Growth to €14.0 Bn
Despite a challenging business landscape, Intersport saw particularly positive 2024 growth in its French, Italian and Swiss markets, as well as an upward trend in several specific categories, including Sportstyle, Football and Running.

EXEC: Sportsman’s Warehouse Shares Surge as Analysts Buy into Progress
Fishing led all categories for Q4 comp growth, following by Camping. Hunting and Shooting Sports comped down, but outpaced NICS trends. The retailer is estimating fiscal 2025 net sales to be in the range of negative 1 percent to up 3.5 percent over 2024.