SGB Update

Vivaia to Open Storefront in NYC’s SoHo Neighborhood

The 900-square-foot space, follows the company’s 2024 retail expansion in the U.S., its largest global market, and wholesale partnerships with department stores, including Nordstrom, Dillards and Von Maur.

BDA Promotes Former Nordstrom Exec to Divisional VP of Program Management

Bensussen Deutsch & Associates, LLC (BDA) is the largest, independently owned branded merchandise agency with operations in over 50 locations worldwide. With a proven record of building large e-commerce solutions, Lisa Battistoni’s expertise will drive innovation and optimize BDA’s digital offerings.

SGB Executive

EXEC: Puma SE Names New CEO and Chair of Management Board; Freundt to Exit

Puma SE’s Supervisory Board has appointed Arthur Hoeld as chairman of the Management Board and CEO of Puma SE, effective July 1, 2025. Due to differing views on strategy execution, Arne Freundt, CEO of Puma SE, and the Supervisory Board have mutually agreed that he will step down as CEO on April 11, 2025.