SGB Footwear

SGB Update

Study: Sporting Goods Shoppers Prefer Multi-brand Retail

The National Sporting Goods Association (NSGA) released the findings from its Shopper Playbook Study, which found that 79 percent of those surveyed favor shopping at multi-brand sporting goods stores when buying sporting equipment over those retailers that offer only one brand.

Nike Reopens Downtown Portland Store with Run Focus

Nike, Inc. reopened its downtown Portland store in the historic Kress Building, following a refurbishment. The revamped layout focuses on running, with flooring that resembles track lanes.

ICSC Sees Uptick in Thanksgiving Weekend Spending

ICSC’s 2025 Thanksgiving Weekend Intentions Survey found that consumers expect to spend an average of $542 over the five-day period, November 27-31, up 2.5 percent from $529 last year. Millennials are expected to outspend all other generations, with an average spend of $764 per person.

SGB Executive

EXEC: Analysts Generally Positive on Under Armour’s Split from Steph Curry

While some analysts view Under Armour as facing reputational risk from its decision to end its partnership with four-time NBA champion Steph Curry, most believe the move will favorably reduce its exposure to the flagging footwear category and help the brand refocus on its core apparel business.

EXEC: Nike Earns Stock Upgrade from Wells Fargo on Improving Visibility

Wells Fargo upgraded its rating on Nike to “Overweight” from “Equal weight” and its price target to $75 from $60. Wells Fargo analyst Ike Boruchow cited reduced headwinds from Classics footwear franchises (Air Force 1, Air Jordan and Dunk) and an uptick in growth in non-Classic footwear styles as part of the reason for the upgrade.