EXEC: Saucony Raises Outlook After Solid Q2 with Wholesale Growth Led by Int’l, Continued U.S. Gains
EXEC: Asics Corp. Hikes FY Outlook on Gangbuster First-Half Results
EXEC: Fila Brand Parent, Misto Holdings, Sees Q2 Driven by Partial Ownership of Titleist and Footjoy
EXEC: Birkenstock Hikes Fiscal Q3 Revenues Climb Double-Digits Across Regions
EXEC: Nike Brand’s Brazilian Business Marks Q2 as Biggest Quarter in Company’s History
SGB Update

FDRA Sees Tariffs Taking an Even Bigger Bite Out of Family Back-to-School Budgets
FDRA quoted data from the recent FDRA-AlixPartners Back-to-School Consumer and Executive Footwear Survey, which notes half of consumers expect footwear prices to rise over the next six months, while one-third are planning to purchase fewer pair of. shoes than last year.

Xero Shoes Adds Two Footwear Veterans to Leadership Team
The brand named Kaitlyn Gering as director of Global Merchandise Planning and Maggie Doran as U.S. national sales manager as the company “continues to build global momentum across direct-to-consumer, wholesale and distributors.”

Dillard’s Q2 Earnings Boosted by Tariff Refunds, Sales Inch Up 1 Percent
Dillard’s, Inc. reported a sharp uptick in earnings in the second quarter ended August 1, thanks to a boost from tariff refunds. Sales in the quarter climbed 1 percent, led by strong gains in ladies’ accessories and lingerie offset modest declines in juniors, children’s apparel and ladies’ apparel.

Wolverine Hikes FY Guidance on Merrell and Saucony Momentum in Q2
Wolverine World Wide, Inc. raised its earnings and sales guidance for the year after reporting second-quarter results exceeded expectations due to continued robust gains at Merrell and Saucony. Adjusted EPS in the second quarter grew 14.3 percent on a 6.8 percent revenue gain, with sales expanding 11 percent at Merrill and 9.9 percent at Saucony.

StockX 6M Report Highlights Comebacks for Jordan and Supreme
StockX released its Big Facts Data Report for the first six months of 2026, disclosing the fastest-growing brands on the platform from January through June 2026. The findings show Jordan and Supreme have both made a recovery while strong moves were also seen by Saucony, Vans, Salomon, Godspeed, Adidas, and Timex.
SGB Executive

EXEC: Saucony Raises Outlook After Solid Q2 with Wholesale Growth Led by Int’l, Continued U.S. Gains
Even with the strong performance of the Saucony team over the last handful of years, the brand team still views Saucony as a small challenger brand in a very attractive category. In Q2, the brand dropped collaborations with Estudio Niksen, Greyson, two with Engineered Garments, and Minted New York. Earlier this month the brand plans to drop a highly anticipated collaboration with Westside Gunn.

EXEC: Asics North America Sees Double-Digit Growth Across All Regions in Q2
Asics North America (ANA) reported that it delivered double-digit revenue growth in the second quarter across its three regions, with gains of 19.4 percent in the U.S., 25.8 percent in Canada, and 30.4 percent in Mexico. The gains were driven by the wholesale channel across regions, with wholesale sales up 36.6 percent in the U.S. region.

EXEC: Japan’s Xebio Holdings Sees 6 Percent Growth in Fiscal Q1
The largest sporting goods and athletic apparel retailer in Japan reported sales in the fiscal first quarter ended June 30 rose 6.1 percent to ¥68,242 million ($428 mm).

EXEC: Birkenstock Completes Secondary Stock Offering
Birkenstock Holding plc announced the pricing of a secondary public offering of 25.5 million shares of Birkenstock sold by BK LC Lux MidCo S.à r.l., an entity affiliated with L Catterton. The sale reduces L Catterton’s stake in Birkenstock from about 54 percent down to approximately 40 percent.

EXEC: Sports Direct Parent Frasers Group Acquires Luxury Retailer Harvey Nichols
The acquisition includes Harvey Nichols’ portfolio of six stores including the newly refurbished Knightsbridge London flagship, Manchester, Birmingham, Bristol, Leeds, and Edinburgh, together with its online business, existing inventory and over 1,000 employees.





























