SGB Today Outdoor
“With personalized training plans, advanced running and recovery metrics and 24/7 wellness monitoring, these user-friendly smartwatches include impressive tools to help you cross the finish line.” –Dan Bartel, Vice President of Global Consumer Sales, Garmin
Garmin with awarded the No. 2 spot by Forbes on its 2024 America’s Best Large Employers list, the company’s highest ranking to date, and the highest among tech companies.
The limited-edition Botanicals collection gets “groovy” with nature-inspired, psychedelic art designs in sync with wellness and fashion trends.
Brand taps fellow Canadian and NBA All-Star, Shai Gilgeous-Alexander to launch the campaign as the company’s newest global brand ambassador.
On the heels of its third straight year of triple-digit growth, Brunt said it is breaking from its DTC exclusivity with 23 wholesale partners across the U.S.
“Realizing this survey is based on evaluations from our associates and neighbors, I am incredibly proud of their enthusiasm for this company, six years in a row.” —Mark Hasting, President, Chief Commerce and Operating Officer, Blain’s Farm & Fleet
Outdoor Master, the outdoor gear brand and an official supplier to the US Ski Team, signed Noah Victor, the 21-year-old snowboarding sensation, to its team of brand ambassadors for the third consecutive year.
“Anglers have never seen live sonar images at depths like this or at this speed—truly a game-changer for deep-sea sportfishing.” —Dan Bartel, Vice President, Global Consumer Sales, Garmin
“Our ongoing partnership with Intuitive Machines has the potential to drive even more innovation for our brand.”—Joe Boyle, Brand President, Columbia Sportswear
The Mossy Oak Stormwater pattern represents what every fisherman respects—stormy waters, choppy seas, swirling gray skies, and charging swells.
A personal inflatable disk boat aimed to “revolutionize the way fishing and adventure enthusiasts experience their aquatic adventures.”
Powered by Tencel Fibers, the workwear brand introduces its lightest, softest gear designed by and for women.
Casio America launched the utility black series of watches using Cordura Eco Fabric for the watch bands.
“Nemo designs durable, top-quality gear, making them the perfect partner to help scale and democratize circular solutions to the outdoor industry.” —Barruch Ben-Zekry, Founder and CEO, Out&Back.
With much of the U.S. getting hit with frigid temperatures, KUIU introduced the brand’s latest down-insulated jackets for the cold/wet winter months ahead.