SGB Today Outdoor
Casio Drops Transparent GAV01SKE Watch Series
Casio has launched the GAV01SKE Series as part of its evolution of the G-Shock series. At the heart of the timepiece series is a layered analog-digital dial, where metallic openwork details meet oversized, bold hands that pop within the translucent case, giving the watch a futuristic and tactile feel.
Switchback Spring 2026 to ‘Equip the Outdoor Industry for the Future’ with Education for Specialty Retailers
Designed to support specialty retailers with actionable strategies, the program will cover key outdoor industry key topics and trends.
The Tech Stack Problem Costing Team Dealers Time and Money — and How the Industry Is Solving It
For team dealers, decorators and promo distributors, running the business across multiple disconnected systems is a hidden drain on growth. A new platform approach is changing that.
Manning Passing Academy Names Frogg Toggs Official Cooling and Heat Mitigation Partner
The partnership includes on-site Frogg Toggs cooling stations throughout camp, distribution of co-branded cooling products to athletes and coaches, integration of Frogg Toggs cooling technology across training and recovery moments, and retail and experiential activations featuring Frogg Toggs products.
Katadyn Launches Explorer Water Filter and Purifier Series
“Explorer builds on decades of Katadyn filtration technology by bringing together the strongest features from several of our existing systems into one modular platform. The goal was to create a system that can adapt to different environments while remaining reliable and easy to maintain in the field.” —Thomas Sambeth, Lead Product Engineer, Katadyn Explorer
OIA 2026 Rendezvous Brings C-Suite Execs Together for First Time in a Decade
At VF Corporation headquarters in Denver, CO, last week, over 80 C-Suite executives and CEOs from across the outdoor industry met for the Outdoor Industry Association’s Rendezvous 2026 — the first in over a decade.
Switchback Spring Partners with The Conservation Alliance as Public Lands Urgency Rises
Switchback Spring, the education and business gathering for the outdoor industry, announced a partnership with The Conservation Alliance to elevate the business coalition’s role, mission, and initiatives before and during their upcoming gathering in New Orleans, LA, this June 16-18.
Ugg Spring 2026 Men’s Sneaker Drop Leans Into Fashion & Function
Timed with the arrival of Spring, Ugg dropped the Heritage Collection, offering two laidback styles for men inspired by the Southern California lifestyle.
The Activewear Reset: Why Brands Should Consider Cotton
One of the most persistent misconceptions in the textile industry is that cotton cannot provide the stretch and recovery necessary for active performance. However, modern textile engineering has changed the game with dynamic stretch cotton and cotton blends that enhance shape retention for a lasting fit.
Foundation Wellness Introduces Currex BasketballPro
BasketballPro is a sport-specific performance insole engineered exclusively for basketball, designed to deliver enhanced court feel, dynamic support, responsive energy return, and stability during high-intensity play.
Ducks Unlimited Celebrates 89 Years of Conservation
Ducks Unlimited, since 1937, sportsmen and women and dedicated volunteers, partners and supporters, have protected or restored “more than 19 million acres of habitat across North America in the areas most important to ducks and geese.”
Shimano North America Fishing Adds Amy Spoon to Pro Staff Covering PNW
Shimano North America Fishing has added Amy Spoon of Montesano, Washington to its pro-staff, representing in the Pacific Northwest.
Jansport Lunar Lounge Collection, For Consumer’s Who Want More From a Pack
Launched on January 14, the bag collection is intended to “answer [today’s] cultural shift with trend-forward designs, elevated aesthetics and sustainable materials.”
J.Crew and U.S. Ski & Snowboard Launch First Apparel Collection
The brand is the official lifestyle apparel partner for U.S. Ski & Snowboard, collaborating on exclusive products, campaigns featuring elite American athletes and experiences that engage the ski community and outdoor enthusiasts.
“From Burton to the World” Collection Pays Tribute to Jake Burton’s Vision
Burton released a glimpse of the limited-edition “From Burton to the World” collection of snowboards, apparel and accessories featuring iconic quotes from the late Burton founder Jake Burton Carpenter.
