SGB Today Outdoor
Study: RV Industry’s $159 Billion Economic Impact on U.S. Economy
How much the RV industry has grown is captured in the new RVs Move America Economic Impact Study, produced by the RV Industry Association. The study found that the RV Industry has an overall annual economic impact to the U.S. economy of $159 billion, supporting 643,238 jobs and paying more than $46.4 billion in wages.
New Brands, New Ideas, New Connections — Switchback Elevates Discovery Opportunities
Discovery will take center stage in a section for young companies, state-sponsored booths, targeted education and social events.
The North Face Named Official Apparel Partner of U.S. Ski Team
The North Face announced an eight-year deal to replace Italian brand Kappa as the Official Performance Apparel Partner of U.S. Ski & Snowboard. In addition to outfitting athletes, The North Face will launch a commercially available collection inspired by U.S. Ski & Snowboard beginning Fall 2026.
OIA Recaps 2026 Capitol Summit Efforts to Demonstrate the Outdoor Industry’s Strengths
OIA said this year’s event was held at a critical moment for the industry, with the timing of the Summit advancing unified momentum around reauthorizing the Legacy Restoration Fund, accelerating EXPLORE Act implementation, and driving greater certainty in trade and tariff policy for outdoor businesses.
Crocs Co-Founder Pens Book on Brand’s Birth
George Boedecker Jr., who co-founded Crocs in 2002, has released his debut book, “Croc: How I Invented the World’s Most Popular Shoe, Became a Massive Success, and Nearly Destroyed Myself — in 15 Easy Lessons,” detailing lessons learned in bringing the footwear brand to the marketplace.
Baffin Recovery Clog Expands on Year-Round Performance Footwear + Apparel Collection
The Recovery Clog features a solid upper construction to help protect against debris in outdoor environments, slip-on functionality and water-resistant materials, ideal for post-hike recovery in changing conditions. Each pair includes a Baffin-branded carabiner to secure the clogs together or clip them to gear, enhancing packability for travel.
Outdoor Brands Look Forward to Switchback Spring with Common Goals of Retail Exposure and Industry Connection
The 200-plus registered exhibitors include outdoor industry cornerstones, challenger brands and retail-ready emerging companies.
The Next Wave of Wellness: Fashion & Fabric
The wellness conversation continues to evolve. Consumers who scrutinize food labels and skincare ingredient lists are now doing the same to their activewear. Sourcing matters. So does fiber content. Hard-to-pronounce or unnatural ingredients are suspect. Turns out, “What am I putting against my skin?” is just as important a question as, “What am I putting in my body?”
Outdoor Industry to Convene in Washington, D.C. for Capitol Summit
Outdoor Industry Association (OIA) plans to host its annual Capitol Summit on April 28-29, 2026, bringing together leaders from across the $1.3T outdoor recreation economy for two days of advocacy, policy engagement and direct dialogue with lawmakers.
Walmart Joins U.S. Cotton Trust Protocol in Sustainability Push
Walmart has joined the U.S. Cotton Trust Protocol, a voluntary, science-based sustainability program and traceability platform for U.S. cotton that sets quantifiable, verifiable goals and metrics.
Casio Drops Transparent GAV01SKE Watch Series
Casio has launched the GAV01SKE Series as part of its evolution of the G-Shock series. At the heart of the timepiece series is a layered analog-digital dial, where metallic openwork details meet oversized, bold hands that pop within the translucent case, giving the watch a futuristic and tactile feel.
Switchback Spring 2026 to ‘Equip the Outdoor Industry for the Future’ with Education for Specialty Retailers
Designed to support specialty retailers with actionable strategies, the program will cover key outdoor industry key topics and trends.
The Tech Stack Problem Costing Team Dealers Time and Money — and How the Industry Is Solving It
For team dealers, decorators and promo distributors, running the business across multiple disconnected systems is a hidden drain on growth. A new platform approach is changing that.
Manning Passing Academy Names Frogg Toggs Official Cooling and Heat Mitigation Partner
The partnership includes on-site Frogg Toggs cooling stations throughout camp, distribution of co-branded cooling products to athletes and coaches, integration of Frogg Toggs cooling technology across training and recovery moments, and retail and experiential activations featuring Frogg Toggs products.
Katadyn Launches Explorer Water Filter and Purifier Series
“Explorer builds on decades of Katadyn filtration technology by bringing together the strongest features from several of our existing systems into one modular platform. The goal was to create a system that can adapt to different environments while remaining reliable and easy to maintain in the field.” —Thomas Sambeth, Lead Product Engineer, Katadyn Explorer
