SGB Today Outdoor
Adobe Sets Thanksgiving Day as Best Online Day for Sporting Goods Discounts This Holiday
Adobe is reporting that its online shopping forecast for the 2026 holiday season is set to cross the $275 billion milestone, with a pre-season spending uptick in October. Thanksgiving Day is set to drive $6.9 billion in online sales – up 8.5 percent year-over-year – bolstered by impulse shopping.
Twisted X Expands Built in the USA Collection with Seven New Work Styles
The expansion follows the collection’s initial launch in July, when Twisted X introduced nine work styles assembled in the United States with globally sourced materials.
Banish Sweat Marks
COOLMAX CloakFX™ fiber hides sweat marks on a range of fabrics — for total consumer confidence
AlixPartners Explores the Paradox of Consumer Behavior and Holiday Shopping
AlixPartners is forecasting that U.S. holiday sales will grow 4 percent to 7 percent this year, even as 57 percent of consumers say the economy is worse than it was 12 months ago and 37 percent plan to spend less.
Salomon Secures Kona Title Rights in Five-Year Ironman Deal
Salomon announced a new five-year partnership with Ironman, including becoming title partner of the Ironman World Championship race in Kona, Hawaii. The Amer Sports-owned brand replaces Hoka.
Academy Sports to Open 200 Ariat Shop-in-Shops
Academy Sports + Outdoors announced plans to launch 200 Ariat in-store shops this fall.
Academy Sports Launches Retail Media Network
Academy Sports has launched Academy Retail Media (ARM), a retail media network designed to connect brand partners with Academy’s customers and link ad exposure to both online and in-store sales. ARM integrates Academy’s stores, e-commerce platforms, and customer data to support its omnichannel growth strategy.
Report: Footwear and Accessories Deals Drive M&A Growth in 2026 YTD Period
Apparel, Footwear & Accessories sector total deal volume has jumped 21 percent year-over-year to 75 transactions announced or closed year-to-date. Capstone Partners said key trends shaping the sector’s M&A environment over the last few years have continued to place downward pressure on activity despite the increase in headline acquisition volume.
Report: Americans Are Investing More in Their Health and Fitness Than Ever Before
A new Harrison Co. survey examines the key behaviors and trends shaping the fitness and health industries, spanning fitness habits, wearables and fitness technology, nutrition and supplements, and sports participation and fan engagement.
Switchback Spring Builds on Brand Strength, Learning Opportunities and Retail Discovery
Switchback Spring concluded its second annual event with a robust list of outdoor specialty brands, retailers and working media. Over three days, Switchback Spring drew 1,262 attendees from 46 states and 16 countries to the vibrant city of New Orleans for business and learning.
Mountain House Wants Customers to “Savor It” in New Active, Gritty Campaign
Moving away from sanitized, picture-perfect lifestyle photography, the brand’s new visual direction leans into the raw, unpolished, and exhausting moments that core consumers actually endure: the pouring rain, the frozen fingers, and the heavy packs.
Study: RV Industry’s $159 Billion Economic Impact on U.S. Economy
How much the RV industry has grown is captured in the new RVs Move America Economic Impact Study, produced by the RV Industry Association. The study found that the RV Industry has an overall annual economic impact to the U.S. economy of $159 billion, supporting 643,238 jobs and paying more than $46.4 billion in wages.
New Brands, New Ideas, New Connections — Switchback Elevates Discovery Opportunities
Discovery will take center stage in a section for young companies, state-sponsored booths, targeted education and social events.
The North Face Named Official Apparel Partner of U.S. Ski Team
The North Face announced an eight-year deal to replace Italian brand Kappa as the Official Performance Apparel Partner of U.S. Ski & Snowboard. In addition to outfitting athletes, The North Face will launch a commercially available collection inspired by U.S. Ski & Snowboard beginning Fall 2026.
OIA Recaps 2026 Capitol Summit Efforts to Demonstrate the Outdoor Industry’s Strengths
OIA said this year’s event was held at a critical moment for the industry, with the timing of the Summit advancing unified momentum around reauthorizing the Legacy Restoration Fund, accelerating EXPLORE Act implementation, and driving greater certainty in trade and tariff policy for outdoor businesses.
