SGB Today Outdoor
Foundation Wellness Introduces Currex BasketballPro
BasketballPro is a sport-specific performance insole engineered exclusively for basketball, designed to deliver enhanced court feel, dynamic support, responsive energy return, and stability during high-intensity play.
Ducks Unlimited Celebrates 89 Years of Conservation
Ducks Unlimited, since 1937, sportsmen and women and dedicated volunteers, partners and supporters, have protected or restored “more than 19 million acres of habitat across North America in the areas most important to ducks and geese.”
Shimano North America Fishing Adds Amy Spoon to Pro Staff Covering PNW
Shimano North America Fishing has added Amy Spoon of Montesano, Washington to its pro-staff, representing in the Pacific Northwest.
Jansport Lunar Lounge Collection, For Consumer’s Who Want More From a Pack
Launched on January 14, the bag collection is intended to “answer [today’s] cultural shift with trend-forward designs, elevated aesthetics and sustainable materials.”
J.Crew and U.S. Ski & Snowboard Launch First Apparel Collection
The brand is the official lifestyle apparel partner for U.S. Ski & Snowboard, collaborating on exclusive products, campaigns featuring elite American athletes and experiences that engage the ski community and outdoor enthusiasts.
“From Burton to the World” Collection Pays Tribute to Jake Burton’s Vision
Burton released a glimpse of the limited-edition “From Burton to the World” collection of snowboards, apparel and accessories featuring iconic quotes from the late Burton founder Jake Burton Carpenter.
REI Brings Back Guided Tours in New Partnership
REI Co-op, which in January ended its Experiences program that offered consumers guided tours to outdoor places, announced a new partnership with Intrepid Travel to offer small-group active travel globally beginning January 2026.
The Lycra Company Partners on Women’s Workwear Collection
The five-piece Coolswap collection, in collaboration with Dovetail Workwear, comprises two types of work pants, cargo skorts, shorts, and a long-sleeved work shirt and will be showcased at the Functional Fabric Fair in Portland, OR, from November 12 through 13.
U.S. Ski & Snowboard Inks Sponsorship Deal with iCapital
U.S. Ski & Snowboard represents nearly 240 athletes competing on 10 teams, including the Stifel U.S. Ski Team (alpine, cross country, freestyle moguls, freestyle aerials, freeski, nordic combined, Para alpine, and ski jumping), the Toyota U.S. Para Snowboard Team, and the Hydro Flask U.S. Snowboard Team.
Solo Stove Trademarks Signature Flame Fueled by Patented Smokeless Design
Built on Solo Stove’s patented smokeless design and 360° Airflow system, which maximizes oxygen flow to create a bright secondary burn, the flame is now formally recognized as the Solo Stove Signature Flame.
Glik’s Invests in Aptos ONE POS and OMS for a ‘Future Forward’ Unified Commerce Experience
This strategic initiative will yield key benefits, including more unified customer experiences across physical and digital channels, POS mobility, and simplified, centralized store operations management.
Target Announces Limited-time Collection with Woolrich
Target Corporation will launch its first limited-edition collection with Woolrich on October 18 in select Target stores and on Target.com, featuring over 100 items across men’s and women’s apparel, home, outdoor gear, and food and beverage.
Belgian Cycling Factory Launches New Brand
Belgian Cycling Factory (BCF), the parent company of Ridley, Eddy Merckx and Nukeproof, has officially launched its latest brand, Aeres, at its annual Partner Days dealer venue.
Columbia to Bring Back Peter Moore’s Bugaboot
Columbia Sportswear will reintroduce the Bugaboot 1, the brand’s first footwear product, for a limited release, on October 14. Columbia has manufactured only 1,993 pairs with Columbia Greater Rewards members having first access, and to the public the following day at key retailers.
Cirql Expands Recyclable Midsoles Collection with Cirql rTPU50
The patented material is composed of 50 percent GRS-certified post-industrial recycled TPU and is produced using a chemical-free, supercritical foaming process.
