SGB Today Outdoor
Denver to the Slopes: Winter Park Express Expands for 2025
The Winter Park Express, operated by Amtrak, announced, in cooperation with the State of Colorado and the Colorado Department of Transportation, that it will kick off the 2025 winter season with expanded service from Denver’s Union Station.
The Lycra Company Introduces Lycra EcoMade Bio-Based Fiber
The company will launch its bio-based Lycra EcoMade Fiber at the ISPO Munich trade fair, which will take place from December 3 to 5, 2024. Live!, the sustainable clothing brand’s Upfit capsule collection, includes leggings, a top, and a jumpsuit made with Lycra’s bio-derived EcoMade fiber.
Zenga Brothers Design Furniture Collection For “Skate Break”
The Skate Break Collection includes five furniture pieces—an oversized steel lamp and a boardroom table that converts to skateable pieces. Designers and brothers Benny and Christian Zenga worked with skateboarder Andy Anderson to test and prototype the pieces which they displayed in an interactive exhibition in Vancouver earlier this year.
Walmart and the National Fish and Wildlife Foundation Announce 10-Year Renewal of Acres for America Program
This new commitment from Walmart, combined with previous contributions, represents the largest corporate donation to NFWF since the Foundation’s creation by Congress in 1984, for more than $100 million since the program began.
Puma Mostro Continues to Trailblaze in Candy Colors
Puma introduced the Mostro in 1999. The latest iteration comes in two candy-hued colorways,Electric Lime and Lavender, accenting textures and details, including studded outsole and mesh upper.
Rallyware Unites Brands and Retail Teams for Peak Frontline Performance
Rallyware announces the launch of its frontline enablement platform for retailers in the running, sports, and outdoor industries, uniting brand training with tools to empower store associates for peak in-store performance.
Ugg Take Two with Post Malone
The second film features the Ugg men’s Heritage Pull-On TrailGazer worn by Malone and a partnership to bring Feel House, the brand’s multi-sensory retail experience, to life in Los Angeles later this month.
Thermore Launches First Consumer Campaign: “Power Comes from Within”
Imagined by the global creative team, Innocean Italy, the brand’s manifesto highlights the quality and versatility of its synthetic insulation and its commitment to wellness, comfort and sustainability, featuring apparel companies, Aspesi, Emporio Armani and Karbon.
Nike Drops N7 Collection Inspired By Native American Ledger Art
Nike partnered with Native American artist Chelysa “Chief” Owens-Cyr, who brings a contemporary take on ledger art, a narrative drawing or painting on paper or cloth predominantly practiced by Plains Indians from the 1860s to the 1920s.
The Conservation Alliance Relaunches Land and Water Defense Fund
The Conservation Alliance (TCA) relaunched the Land and Water Defense Fund it founded in 2017, awarding discretionary grants to grassroots organizations working to protect public lands and waters.
Adidas SPZL Reunites with C.P. Company to Celebrate with 10th Anniversary Collection
In 2021, Adidas SPZL and C.P. Company marked the company’s 50th Anniversary with the collaborative Italia CP SPZL trainer. To honor the label’s 10th Anniversary, the Adidas SPZL and C.P. Company collaborated once again, this time on an apparel, footwear, and accessories collection.
Asics Neocurve: Model of Re-Use and Waste Elimination
Can we create something new from what we would otherwise throw away? Asics’ Neocurve proves that materials can have a second life reduce our environmental impact.
On, Patagonia, Puma, Salomon, and LVHM Unveil 100% Fiber-to-Fiber Recyled Tee
In July 2022, On, Patagonia, Puma, and Salomon announced that they had joined forces with French biochemical company Carbios to use its biorecycling technology for synthetic fiber recycling. Together they have produced the world’s first enzymatically recycled t-shirt made entirely from biorecycled fibres.
L.L.Bean Launches Ltd. Edition Collection with Noah Kahan
The Northern Attitude Collection is inspired by and pays homage to Grammy-nominated singer-songwriter Kahan’s Vermont roots, which includes footwear, apparel and accessories.
JanSport Returns to Its Roots with Retro Packs
The JanSport Retro Series includes the Seattle Pack (32L), Small Seattle Pack (27L), Mini Skip Pack and Washington Waistpack.
