SGB Today Outdoor

REI Brings Back Guided Tours in New Partnership

REI Co-op, which in January ended its Experiences program that offered consumers guided tours to outdoor places, announced a new partnership with Intrepid Travel to offer small-group active travel globally beginning January 2026.

The Lycra Company Partners on Women’s Workwear Collection

The five-piece Coolswap collection, in collaboration with Dovetail Workwear, comprises two types of work pants, cargo skorts, shorts, and a long-sleeved work shirt and will be showcased at the Functional Fabric Fair in Portland, OR, from November 12 through 13.

U.S. Ski & Snowboard Inks Sponsorship Deal with iCapital

U.S. Ski & Snowboard represents nearly 240 athletes competing on 10 teams, including the Stifel U.S. Ski Team (alpine, cross country, freestyle moguls, freestyle aerials, freeski, nordic combined, Para alpine, and ski jumping), the Toyota U.S. Para Snowboard Team, and the Hydro Flask U.S. Snowboard Team.

Target Announces Limited-time Collection with Woolrich

Target Corporation will launch its first limited-edition collection with Woolrich on October 18 in select Target stores and on Target.com, featuring over 100 items across men’s and women’s apparel, home, outdoor gear, and food and beverage.

Belgian Cycling Factory Launches New Brand

Belgian Cycling Factory (BCF), the parent company of Ridley, Eddy Merckx and Nukeproof, has officially launched its latest brand, Aeres, at its annual Partner Days dealer venue.

Columbia to Bring Back Peter Moore’s Bugaboot

Columbia Sportswear will reintroduce the Bugaboot 1, the brand’s first footwear product, for a limited release, on October 14. Columbia has manufactured only 1,993 pairs with Columbia Greater Rewards members having first access, and to the public the following day at key retailers.

Report: Consumer Caution May be Weighing on Mall Performance

The company, which tracks foot traffic at retailers, malls, restaurants and other consumer destinations, said the data for August, combined with a decline in average mall visit length, indicates “softening consumer sentiment and a cutting back on discretionary purchases.”

OrthoLite Vietnam Awarded Best Companies to Work For in Asia

The OVN team comprises over 1,000 employees who work in OrthoLite’s state-of-the-art facility in Ho Chi Minh City, Vietnam. OVN’s automation, growing lean lines and attention to the company’s best manufacturing for less-impactful manufacturing, combine to make it a leading manufacturing facility for OrthoLite.