SGB Today Outdoor
The Lycra Company Partners on Women’s Workwear Collection
The five-piece Coolswap collection, in collaboration with Dovetail Workwear, comprises two types of work pants, cargo skorts, shorts, and a long-sleeved work shirt and will be showcased at the Functional Fabric Fair in Portland, OR, from November 12 through 13.
U.S. Ski & Snowboard Inks Sponsorship Deal with iCapital
U.S. Ski & Snowboard represents nearly 240 athletes competing on 10 teams, including the Stifel U.S. Ski Team (alpine, cross country, freestyle moguls, freestyle aerials, freeski, nordic combined, Para alpine, and ski jumping), the Toyota U.S. Para Snowboard Team, and the Hydro Flask U.S. Snowboard Team.
Solo Stove Trademarks Signature Flame Fueled by Patented Smokeless Design
Built on Solo Stove’s patented smokeless design and 360° Airflow system, which maximizes oxygen flow to create a bright secondary burn, the flame is now formally recognized as the Solo Stove Signature Flame.
Glik’s Invests in Aptos ONE POS and OMS for a ‘Future Forward’ Unified Commerce Experience
This strategic initiative will yield key benefits, including more unified customer experiences across physical and digital channels, POS mobility, and simplified, centralized store operations management.
Target Announces Limited-time Collection with Woolrich
Target Corporation will launch its first limited-edition collection with Woolrich on October 18 in select Target stores and on Target.com, featuring over 100 items across men’s and women’s apparel, home, outdoor gear, and food and beverage.
Belgian Cycling Factory Launches New Brand
Belgian Cycling Factory (BCF), the parent company of Ridley, Eddy Merckx and Nukeproof, has officially launched its latest brand, Aeres, at its annual Partner Days dealer venue.
Columbia to Bring Back Peter Moore’s Bugaboot
Columbia Sportswear will reintroduce the Bugaboot 1, the brand’s first footwear product, for a limited release, on October 14. Columbia has manufactured only 1,993 pairs with Columbia Greater Rewards members having first access, and to the public the following day at key retailers.
Cirql Expands Recyclable Midsoles Collection with Cirql rTPU50
The patented material is composed of 50 percent GRS-certified post-industrial recycled TPU and is produced using a chemical-free, supercritical foaming process.
Report: Consumer Caution May be Weighing on Mall Performance
The company, which tracks foot traffic at retailers, malls, restaurants and other consumer destinations, said the data for August, combined with a decline in average mall visit length, indicates “softening consumer sentiment and a cutting back on discretionary purchases.”
Alterra Mountain Co. Details $400M Capital Investment Program for New Season
The company reported the investments are focused on the “evolution of Deer Valley Resort in Utah, on-mountain enhancements throughout the company’s portfolio and employee benefits.”
OrthoLite Vietnam Awarded Best Companies to Work For in Asia
The OVN team comprises over 1,000 employees who work in OrthoLite’s state-of-the-art facility in Ho Chi Minh City, Vietnam. OVN’s automation, growing lean lines and attention to the company’s best manufacturing for less-impactful manufacturing, combine to make it a leading manufacturing facility for OrthoLite.
Wrangler x Coors Banquet Collection Honors the Spirit of the West
To bring the apparel collaboration to life, Wrangler and Coors Banquet partnered with artist Caitlin Hatch to create Rocky Mountain Watercolors, a series of hand-painted, Western-style posters that will serve as the first national ads featuring beer.
Engineered for Whatever: Columbia Sportswear Debuts New Brand Platform
The new platform will roll out across all of Columbia’s consumer and marketing channels this fall, demonstrating how the brand’s “well-engineered gear is built to perform in even the most unpredictable outdoor conditions.” The campaign puts a playful spin and an irreverent tone, paired with outrageous scenarios on outdoor adventures.
Wolverine Launches “Best Boots” in 142-Year History with Infinity System
Tested in the Saucony Human Performance and Innovation Lab, a sister brand to Wolverine, the Alpha featuring Wolverine Infinity System “demonstrates a 234 percent increase in energy return in the heel, 121 percent in the forefoot and 142 percent more impact absorption than the current category-leading product.”
Pacsun Launches First Unisex Eyewear Collection
This latest sunglass drop follows the recent launch of Pacsun’s Field of Study men’s apparel label and reflects a broader strategy to introduce premium product with intentional drops.
