SGB Today Outdoor
Thermore Invisiloft: High Warmth with Minimal Thickness
Thermore Group, a Milan-based manufacturer of thermal insulation alternatives for performance apparel since 1972, has launched Invisiloft, a slim insulation that combines “exceptional warmth with unprecedented thinness.”
Puma #Know Your Stuff: Real leather vs Vegan Leather Debate
The educational content series from Puma explores the conversation surrounding manufacturing goods with leather versus vegan leather and the environmental impact of each, created with input from Aishwarya Sharma, a Puma “Voices of a Re:Generation” and global goals ambassador.
Simon Property Group “Meet Me @the Mall Campaign” Targets Gen Z Consumer
The Group’s Meet Me @themall campaign “blends 1980s and 1990s nostalgia with a new generation who want to shop, eat, stay, and play at the mall as much as their parents do.”
Riomar Luxury Bag Collection: Transitions Between Life’s Adventures
Inspired by Florida’s watermen, the collection offers products built to withstand the demands of travel while maintaining style and organization. “We wanted to create high-quality, multi-functional products that support an active and dynamic life, no matter where your travels take you.”—Lange Sykes, Founder, Riomar
Adidas “You Got This” Chapter Two
Through a series of scenes, against the soundtrack of Queen ft. David Bowie’s Under Pressure, the newest iteration of the “You Got This” campaign films features Mahomes, Boston and Edwards offering encouragement to young athletes in pressure-packed game moments.
Outerknown Partners with Keel Labs on Next-Gen Blanket Shirt
Outerknown released a limited-edition Blanket Shirt made with Kelsun, a seaweed-based fiber from Keel Labs. This is the first commercially available garment made with the product.
Thorogood Launches Work Boots for Women
With over 130 years of experience crafting American-made boots, Thorogood brings its craftsmanship, durability and style to its women’s-specific work boot collection.
Thor x Harbinger Create E-Chassis Designed to Power Class A Motorhomes
“Electrification will play a central role in the future of mobility, including RVing. This first-of-its-kind hybrid platform and our ongoing collaboration with Harbinger are reinforcing Thor’s leadership in this segment.” —Bob Martin, President and CEO, Thor Industries
Crocs Achieves Circularity Milestone with “Keep It Going Classic Clog”
“Fueled by our fans, we are making strides in our ambition to create more circular systems of production and consumption, and ultimately delivering against our commitment to bring Comfort for the Planet.” —Deanna Bratter, Chief Sustainability Officer, Crocs, Inc.
Merrell’s “Wander Wheel” Brings the Trail to the Heart of Manhattan
Urbanites can trek around the world at Studio 525 in Chelsea in New York City and “experience the wonders of nature without leaving the city” on Merrell’s “Wander Wheel” pop-up art installation from September 27-29.
Mammut’s Material Reuse Yields Loopinsulation for FW24
“The complexity of recycling processes should never be underestimated. A circular economy demands significant effort and expertise.” —Helena Theba, Material Management Lead, Mammut.
Garmin Co-Founders Inducted into National Aviation Hall of Fame
Garmin Co-Founders Dr. Min Kao and the late Gary Burrell were inducted into the NAHF at its 60th annual enshrinement ceremony at the National Museum of the U.S. Air Force held September 14.
Hockey: Faster Than Ever to Open at The Henry Ford
Hockey: Faster Than Ever, an interactive traveling exhibition on ice hockey’s science, history and culture, will open at The Henry Ford on October 13 through January 5.
Puma Mixes Modern and Nostalgic References in Collab with Aries
The genderless collection includes statement graphics, experimental knitwear and double nylon pieces, paired with a crafted selection of accessories and footwear, including an Aries take on the Puma Mostro.
Adidas Terrex Xperior PrimaLoft Loose Fill Hooded Jacket Offers On-the-Go Versatility
“With the Xperior PrimaLoft Loose Fill Hooded Jacket, we wanted to create a product that offered premium insulation and lightweight versatility without compromising on style.” —Susanne Capell, Category Director, Adidas Terrex
