Report: Early Survey Results from Promo Products Sector May Reflect Broader Industry Expectations for 2026
Under Armour Names Kara Trent Global CMO, Adam Peake President for Americas
L.L.Bean Names CRO Greg Elder as Next Company President & CEO
Under Armour Sees Canadian Investment Firm Acquire 22 Percent Stake
EXEC: SGB 2026 Look Ahead – Active Lifestyle Industry Analysts and Advisors
SGB Update
5.11, BOA and Primaloft Parent CODI’s Debt Ratings Downgraded
Moody’s said the downgrade reflects CODI’s “elevated financial leverage based on the restated financials, the uncertainty around the company’s ability to reduce leverage and generate sustained and comfortably positive free cash flow over the next 12 months.
PrimaLoft Elevates Fawn Knadler to NA Sales Director
PrimaLoft, Inc. has promoted Fawn Knadler to North American Sales Director, timed with the company’s focus on strengthening and expanding its commercial sales efforts in North America.
Dead Air Silencers Appoints Creative Manager
Dead Air Silencers, based in Heber City, UT, has appointed Miles Mortensen as creative manager for both the Dead Air and Dead Air Defense brands. A lifelong firearms enthusiast, Mortensen transitioned full-time into the firearms industry a decade ago.
Night Fision Acquires Zaffiri Precision
Night Fision, a maker of tritium insertion, iron sight solutions and optic plate adaptors, announced the acquisition of Zaffiri Precision, known for its customizable aftermarket gun slides and barrels that are compatible with Glock and Sig Sauer.
Reju to Open First U.S. Materials Recycling Facility in Rochester, New York
French materials recycling company Reju, led by former Under Armour CEO Patrik Frisk, plans to open its first U.S-based industrial facility in Rochester, NY, aiming to regenerate 300 million articles annually. The plant is expected to be operational at the site by the end of 2029 and support 70 jobs.
SGB Executive
EXEC: Nester Hosiery CEO Talks Fox River Acquisition, Socks Opportunity
Kelly Nester, CEO of Nester Hosiery, spoke with SGB Executive about last year’s acquisition of Fox River Socks; opportunities in private label, licensed properties, and Farm to Feet; and Nester Hosiery’s 33 years in socks innovation.
EXEC: Osprey Still Posting Growth for Parent; Hydro Flask Slips Again in Q3
Helen of Troy, Ltd.’s Home & Outdoor segment, which includes Hydro Flask, Osprey and Oxo, reported sales declined 6.7 percent to $229.6 million, dragged down by Hydro Flask. Helen of Troy also said it now expects to show a companywide loss for the year due to the promotional climate, consumer trading down and the impact of tariffs.
EXEC: Colt CZ Group Acquires Majority Stake in Czech Powder and Propellant Maker
Czech-based firearms maker Colt CZ Group SE completed its acquisition of a 51 percent stake in Synthesia Nitrocellulose, the Czech manufacturer of gunpowder ingredients. The total acquisition price is CZK 10.0 billion ($480 mm), after deduction of Synthesia Nitrocellulose’s net debt.
EXEC: SGB 2026 Look Ahead – Active Lifestyle Industry Analysts and Advisors
This is the first installment in a series of articles from SGB Media exploring the industry’s outlook for 2026, with future reporting to include the viewpoints of vendors, retailers, component companies, and trade organizations in the active and outdoor lifestyle space. Insights from executives at Houlihan Lokey, RW Baird, Lincoln International, Karnan Associates, Wells Fargo, Stifel, BCE Consulting, and Outsize Consulting.
SGB 2025 Year in Review: Active Lifestyle Stocks Take It On the Chin Again
The wide majority of stocks trading in the active lifestyle space in 2025 sharply underperformed broader market gains for the fourth straight year. The lackluster performance was in large part due to disruptions from tariffs, as well as stalled turnaround efforts in several major stocks, including Nike, VF Corp. and Lululemon.
