SGB Update Outdoor

Kona Bicycles Promotes Charles Russell to President and CEO

The company said the planned leadership transition reflects a long-term investment in Kona 3.0 and the brand’s future. Charles Russell initially joined Kona in spring 2025 as chief revenue officer and now replaces co-founder Jake Heilbron.

GSI Outdoors Appoints Shawn Hostetter as CEO

Following the recent announcement that its original founders have reacquired the company, GSI Outdoors has named outdoor industry veteran Shawn Hostetter as its new chief executive officer, effective immediately. 

Yeti to Open First Store in Georgia

Yeti is opening a store in Atlanta this month, its first in Georgia, with grand-opening festivities set for June 18-21. The Atlanta store will be Yeti’s 28th location.

Airstream Parent Cuts FY EPS Outlook on Weak Quarterly Results

Thor Industries lowered its earnings guidance for the year as third-quarter results missed expectations. The RV maker said its results are being impacted by “low consumer confidence, cautious independent dealer ordering patterns and ongoing tariff-related and inflationary cost dynamics.”

Katadyn Makes Multiple Moves with North America Sales Team

The Swiss water treatment, nutrition and outdoor cooking brand promoted Jeff Pratt to VP of sales and appointed Steve Drew as sales director for North America. The company has also partnered with Sokol & Associates as reps for the Midwest and Central U.S. territories.

Oboz Footwear Adds Rock Fight Founders to Leadership Team

Oboz Footwear, owned by KMD Brands, appointed Colin True as senior director of wholesale and David Karstad as senior director of brand and marketing. The two industry execs were the founders of The Rock Fight, the outdoor industry podcast that ran from 2022 to early 2026.

VJ Shoes Shutters U.S. Operations

The Finnish-based maker of trail running, orienteering and obstacle course racing shoes, has closed its U.S. operations.

REI’s Soho Flagship to Close in July

REI’s flagship store in the SoHo neighborhood of New York City will officially close its doors on July 23, earlier than initial expectations, according to Crain’s New York. A new state Department of Labor filing revealed the closure will eliminate 72 jobs.