SGB Update Outdoor

Crazy Creek Expands Sales Representation in Southeast and Mountain Region
The manufacturer of lightweight, portable outdoor seating for 38 years, is growing its national sales representation with Adventure Marketing Group in the Southeast and increasing Altra Group, Inc.’s territory to cover Montana and Idaho.

Outdoor & Recreation Segment Slides 7.9 Percent for Newell Brands in Q4
Newell Brands, the parent company of Marmot, Ex Officio, Stearns, Bubba, Coleman, and Contigo, among others, reported that the company’s Outdoor & Recreation segment saw another revenue decline in the fourth quarter although it was significantly smaller than recent quarters.

GoPro’s Q4 Revenues Tumble 32 Percent
GoPro Inc. widened its losses in the both the fourth quarter and year ended December 31 as sales fell 32 percent in the quarter and 20 percent in the year. The maker of action cameras said it’s making progress in its turnaround efforts.

Michigan Consumer Sentiment Index Declines for First Time in Six Months
Consumer sentiment fell for the first time in six months and is down 10 percent versus a year ago, according to the final January report for the Michigan Consumer Sentiment Index.

Fossil Group Adds Former Adidas and Salomon Execs to Leadership Team
Fossil Group, Inc. appointed Joe Martin, formerly SVP of Wholesale, Team Services and Omni Operations and Marketplace, North America, at Adidas, and Antonio Carriero, previously chief digital and information officer at Salomon, to its executive team.

Costco Comps Grow 9.8 Percent in January Ex-Fuel
Costco Wholesale Corporation reported net sales of $19.51 billion for the retail month of January, an increase of 9.2 percent from $17.87 billion last year.

Repreve Maker Unifi Inc. Narrows Fiscal Q2 Loss on Weak Sales Growth
The maker of Repreve recycled and synthetic yarn reported second fiscal quarter sales ended December 29, 2024 were $138.9 million, an increase of 1.4 percent from the second quarter of fiscal 2024, primarily driven by higher sales volumes.

Canada Goose Misses Q3 Revenue Targets on DTC Softness
Canada Goose’s revenues in the fiscal third quarter ended December 29 came in below Wall Street’s estimates as DTC comps missed plan, down 6.2 percent. Earnings on an adjusted basis in the third quarter rose 7.0 percent while overall sales declined 2.2 percent.

Sportsman’s Warehouse Taps Walmart Vet Jeff Dunn as Chief Merchant
Dunn was most recently chief merchandising officer at Galaxy Universal. Prior, he served in a variety of merchandising roles at Walmart over a 12-year period, including VP/DMM for Sporting Goods and VP/DMM for Footwear.

Wild Rye Adds to Management Team With Two New Hires
Megan Odom joins the company as national sales manager and Sara Gerritts as supply chain operations manager. The company reported that they “bring a wealth of experience and a passion for the outdoors that aligns perfectly with our brand’s values and mission.”

Jackson Hole Mountain Resort Names New CEO
JHMR has appointed Doug Pierini as CEO, effective June 1. He replaces Mary Kate Buckley who will retire as CEO on May 31, concluding a seven-year tenure leading the resort property.

Paradox Sports Moves Alex Kosseff into Permanent Executive Director Role
Paradox Sports, the Boulder, CO-based nonprofit, has helped grow climbing opportunities nationally for people with disabilities through its Adaptive Climbing Initiative and annual rock and ice climbing trips.

Archive Raises $30M Series B Funding to Expand Resale Intelligence Software
Archive said it has launched new partnerships with New Balance, Fjällräven and Dr. Martens, among others, in addition to expanding existing resale programs with The North Face, DVF, Faherty, and M.M.LaFleur.

JCPenney Launches B2B Website for Commercial Bulk Orders
The department store retailer said its new business-to-business website offers current and potential bulk order customers exclusive access to JCPenney’s vast catalog of products across several divisions.

Black Diamond Wilderness Exchange to Host Grand Re-Opening
The store’s renovation has been ongoing since October 2024, during which BDE reportedly invested in much of the related costs. The newly branded Black Diamond Wilderness Exchange store will host a grand reopening from February 8-16, 2025.