SGB Update Outdoor

5.11, BOA and Primaloft Parent CODI’s Debt Ratings Downgraded
Moody’s said the downgrade reflects CODI’s “elevated financial leverage based on the restated financials, the uncertainty around the company’s ability to reduce leverage and generate sustained and comfortably positive free cash flow over the next 12 months.

Stio Makes New Hires Across Product, E-Commerce and Planning
The Jackson Hole, WY-based mountain lifestyle brand announced several new hires across product, e-commerce and planning, including Siobhan Phillips, formerly at Sport Obermeyer and Fjällräven, as senior product line manager, apparel.

Kokatat Acquired by The Wing Group
The Wing Group, owner of marine and outdoor brands including Wing Inflatables, Mustang Survival, FabTek, Henshaw, and Patten, acquired Kokatat, the manufacturer of paddle sports apparel and equipment headquartered in Arcata, California.

Salomon Appoints First Creative Director
Salomon has appointed Finnish designer Heikki Salonen as the company’s first creative director. With a career spanning 30 years, Salonen was previously head designer at Diesel before serving as creative director at MM6 Maison Margiela for 12 years.

PrimaLoft Elevates Fawn Knadler to NA Sales Director
PrimaLoft, Inc. has promoted Fawn Knadler to North American Sales Director, timed with the company’s focus on strengthening and expanding its commercial sales efforts in North America.

Report: Early Survey Results from Promo Products Sector May Reflect Broader Industry Expectations for 2026
The responses, as presented in this word cloud graphic, were probably not so different than how many in the active lifestyle market would respond, although “uncertain” and “tariffs” would certainly warrant space near the top as well.

Nordstrom Rack to Relocate Downtown Seattle Store
The 39,000-square-foot store will be relocated to a historic building owned by a local partnership led by Mike Hess, located at Sixth Avenue and Pine Street in downtown Seattle. The store will open in spring 202y.

Revel Bikes Moving Colorado Headquarters
Revel Bikes is relocating its U.S. headquarters from Carbondale, CO, to Golden, CO. Golden’s proximity to Denver (16 miles) and Boulder (20 miles) will allow the brand to “better grow its business in a sustainable way.”

Reju to Open First U.S. Materials Recycling Facility in Rochester, New York
French materials recycling company Reju, led by former Under Armour CEO Patrik Frisk, plans to open its first U.S-based industrial facility in Rochester, NY, aiming to regenerate 300 million articles annually. The plant is expected to be operational at the site by the end of 2029 and support 70 jobs.

Turtle Fur Appoints Michael O’Connell VP of Sales
O’Connell reportedly brings solid experience to the role, having served 15 years in sales leadership roles in the outdoor industry. Most recently, he was director of North American Sales at Outdoor Research.

Circana: December Retail Sales Flat, Units Down 1 Percent
U.S. retail sales revenue was flat across food, consumer packaged goods (CPG), and discretionary product segments, and unit demand declined 1 percent during the five weeks of December compared to the same time in 2024, according to point-of-sale data from Circana.

Walmart Inc. Names New CEOs for Walmart U.S., Walmart International, and Sam’s Club
In a move that may signal an even bigger focus on the U.S. e-commerce business, David Guggina, currently chief e-commerce officer of Walmart U.S., has been named the next CEO of Walmart U.S., the retailer’s largest division. John Furner, Walmart’s current U.S. CEO, is scheduled to take over as Walmart Inc. CEO from longtime boss Doug McMillon in two weeks.

Report: Late December Snow Not Enough to Save Holidays at Many Western Mountain Resorts
The DestiMetrics Market Briefing from Inntopia released December metrics for Western Winter Resorts that suggested Mother Nature and stubborn inflation, along with a weak job market, created a perfect storm (not the “good” kind) during December that resulted in a lackluster start to the winter season across most of the West – with a few exceptions.

5.11, BOA and Primaloft Parent CODI Now SEC Compliant After Filing 10-Q for Q3 2025
Company CEO Elias Sabo said that excluding the Lugano diamond retailer subsidiary, which required the company to re-file its 2025 reports, the company’s eight operating subsidiaries “continue to deliver solid performance in an uncertain macroeconomic environment.”

Tactics Realigns Snow Department General Manager Responsibilities
Tactics, the retailer specializing in snowboarding and skateboarding with four stores in Oregon and Washington, said Adam Gerken has assumed the additional role of snow department general manager, in addition to his current position as retail director.









