SGB Update Outdoor

Tersus Solutions Appoints General Manager of Fire and PPE Cleaning Services
Tersus Solutions named Chris Chambers general manager of fire and PPE cleaning services, effective immediately. Previously, Chambers was at Shur Sales and Marketing, a manufacturer’s rep firm focused on the fire service and first responder industry.

ICSC Survey Sees Consumers Focusing on Value and Experiences this Holiday Season
The trade association human experience remains a core part of holiday shopping, and retailers that transform a simple errand into an outing or a memory are most likely to capture consumer dollars this season and beyond. Growth in sales is forecast between 4.3 percent and 4.9 percent this year.

Spyder to Open Store at Mall of America
The ski apparel brand owned by Authentic Brands Group is preparing to open a store at Minnesota’s Mall of America, representing its first full-price store.

Hults Bruk Expands Efforts in Canada with Direct Distribution
Swedish axe maker added direct wholesale distribution and Canadian warehousing, and appointed Northern Exposure Sporting Group as its national sales agency.

6D Helmets Appoints Director of Sales, Operations and Strategic Growth
6D Helmets, based in La Habra, CA, hired Matt Ford as director of sales, operations and strategic growth. Ford will work closely with Bob Weber, co-founder and CEO, to lead the company’s sales and operational initiatives, expand the brand’s reach, and strengthen its business partnerships.

Streamlight, Inc. Promotes Four to New Sales Leadership Roles
The company said the appointments are designed to strengthen the company’s sales organization, expand strategic partnerships, and support continued growth across its Law Enforcement, Sporting Goods, Federal/Military, and OEM markets.

L.L.Bean to Open Ann Arbor Store in Mid-October
L.L.Bean is scheduled to open a new 20,000-square-foot store at the Briarwood Mall in Ann Arbor on October 16. The location is the second L.L.Bean physical retail location in Michigan, following the store at The Mall at Partridge Creek in Clinton Township.

Alterra Mountain Company Names CEO
Alterra Mountain Company appointed hospitality and operations veteran Kelly Vohs to the role of chief executive officer, effective October 19.

Samsonite Group Completes Acquisition of BÉIS
BÉIS is expected to continue to operate as a standalone brand within Samsonite Group’s portfolio under the direction of Adeela Hussain Johnson and its existing management team, with Shay Mitchell continuing to guide the brand’s long-term creative and product vision.

American Outdoor Brands Sets $10M Stock Buyback Program
American Outdoor Brands, Inc.’s Board of Directors approved the repurchase of up to $10 million of the company’s stock, commencing on October 1, 2026, and ending on September 30, 2027.

Pradco Outdoor Brands Snaps Up Kent Outdoors
Company CEO Randy Hales will oversee the transition through 2026. Kent President CJ Vlahovich, who has more than 30 years of experience at the company, is expected to stay and lead the parent of the HO Sports, Hyperlite, Bote, O’Brien, Connelly, Liquid Force, Onyx, Full Throttle, Kent Safety Products, Aquaglide, FatSac, Barefoot International and Seipel Marine brands.

MEC Testing New Retail Format this Fall with New Whistler Village Location
The new store in Whistler Village is set to open this fall. The store is said to represent the retailer’s 25th location in its home country of Canada and its first in the Sea to Sky corridor. The company said the opening builds on a year of continued investment and innovation across the business.

Mountain High Outfitters to Open Fourth South Carolina Store
Mountain High Outfitters plans to open its fourth store in South Carolina in Mauldin on November 7. The store will represent its 31st across six states: Alabama, Georgia, South Carolina, Tennessee, Florida, and Utah.

Kuiu Opens New Retail Store in Tempe, Arizona to Serve Desert Southwest
The company said the new Tempe store is expected to serve hunters preparing for pursuits across Arizona and the greater Southwest from “high-country mule deer and elk hunts to desert mule deer, Coues deer and everything in between.”

Salomon Appoints Two Field Sales Managers to Expand U.S. Coverage
Jason Lewis is covering accounts in the West with Snowden & Co., Yukon Trading Co., Cordillera, and KSI, and Bertrand is covering accounts in the East with High Plains Outdoor Group, TJM, Podium, USA, and Vert Outdoors.









