SGB Update Outdoor
Report: International Summer Travel to U.S. Western Resorts Continues to Weaken
Despite some recovery in financial markets and economic indicators, bookings for summer vacations remained stable, while bookings from international visitors entering the U.S. from Canada, Western Europe, and Mexico continued to decline.
Orvis Cites Tariffs in Latest Layoff Talk
The company plans to lay off 4 percent of its workforce, or at least 50 employees, by the end of the year due to the impact of tariffs. Orvis President Simon Perkins said the “Tariffs disrupted our business model in ways we haven’t faced before and have exposed a clear path to solidifying our long-term future.”
Fabletics Appoints President and Chief Marketing Officer
The operater over 100 stores, announced the expansion of Meera Bhatia’s role from chief operating officer to president and chief operating officer and the promotion of Carly Gomez to chief marketing officer.
Tailored Brands Appoints New Chief Executive Officer
John Tighe will become its new CE) and will join the Board of Directors, effective August 5, 2025. Peter Sachse will transition from his current role as CEO to become executive chairman of the company’s Board.
Solo Brands Sells TerraFlame Back to Original Sellers
As part of the sale back, Solo Brands will continue manufacturing products currently branded under the TerraFlame trademark and sell them to the individuals reacquiring the brand to support its continued distribution.
Amer Sports Appoints New Head of Greater China
Jeffery Ma joins the company from his role as CEO of Zhongqiao Sports, a sporting goods company in China. He has previously held executive positions at Topsports, the largest sporting goods retailer in China, and at Adidas.
Ski-Doo Parent Opens Paris Flagship Store for Can-Am Brand
BRP Inc., parent of the Ski-Doo and Lynx power sports brands, is opening of its first European flagship store in Paris on Boulevard du Montparnasse in partnership with new dealer, Canadian Motors. The store will showcase the company’s Can-Am brand.
Switchback Spring Posts Healthy Debut; Heads to New Orleans in 2026
Switchback Spring, the nascent outdoor show’s first standalone event, was held this week in Nashville, TN, from June 16 to 18, drawing 194 brands, 290 retailers, and 1,286 attendees. For 2026, show organizers announced that the event will be held in New Orleans.
Denver’s Freebird Closing 14+ Stores; Shutters Headquarters
Freebird, a boot retailer based in Denver, has exited its corporate headquarters in Cherry Creek, laid off staff and is closing at least 14 of its 20 stores as it seeks a buyer. Freebird would close another four stores on Monday, June 23, failing to find a buyer.
Brixton Names New President
Colleen O’Neill, formerly at Hybrid Apparel, was appointed president. She succeeds CEO Seth Ellison, who is retiring. Altamont Capital Partners owns Brixton, a lifestyle brand with roots in surf and skate, based in Oceanside, CA.
Report: Lululemon Laying Off 150 Support Center Jobs
The job cuts come as Lululemon on June 6 reported first-quarter earnings that topped guidance but trimmed its earnings guidance for the year as proposed tariffs threaten the company’s supply chain.
Marcus Lemonis Comes Out Strong in Favor of BBB RV Provision
Camping World Holdings, Inc. announced that it is taking a firm position in support of the RV loan interest deduction provision in the proposed legislation known as the Big Beautiful Bill.
Lazydays Holdings Completes Liquidity Build Events; Pays Down Debt
Under the terms of the transactions, Lazydays will retain approximately $14 million of proceeds resulting from the divestiture of certain non-core dealerships and associated real estate and repay roughly $15 million in non-floor-plan indebtedness.
Pura Vida Acquired by CriticalPoint’s Private Capital; Appoints New CEO
CriticalPoint’s Private Capital announced its acquisition of Pura Vida Bracelets from Vera Bradley Inc. Under CriticalPoint’s ownership and operational expertise, Ryan Heuser, co-founder and former president of Paul Frank Industries, has joined Pura Vida as the brand’s new CEO, effective immediately.
Survey: 84 Percent of U.S. Consumers Plan to Shop Amazon Prime Day in 2025
A consumer survey from RetailMeNot found that 84 percent of U.S. adults plan to participate in Prime Day this year, up from 81 percent in 2024. That number rises to 92 percent among those aged 45 to 60, while 88 percent of Millennials plan on shopping during the sales event.
