SGB Today Footwear
Under Armour Partners with LIV’s 4Aces Golf Club for Golf Apparel Range
Led by two-time major champion Dustin Johnson and Masters champion Patrick Reed, alongside Thomas Pieters and Thomas Detry, 4Aces GC will debut with Under Armour gear during LIV Golf’s opening season, February 4, at Riyadh Golf Club.
Salomon Drops S/Pro Alpha C Boa Ski Boots for Agressive Skiers
The performance alpine boot, for men and women, is made for aggressive skiers, integrates the Boa Fit System for even pressure distribution and easy adjustments, featuring a redesigned single-pivot shell for enhanced energy transmission and control, replacing traditional buckles for a more direct feel.
Stoke Footwear Launches for “Real Men with Real Lives”
Founder of Stoke Footwear, Rick Blackshaw, is calling out the footwear industry for its “obsession with elite athletes and teenagers” while manufacturing shoes for “real men with real feet and real lives.”
Pacsun Launches PS Community Hub
The hub provides a growth path to help content creators increase their exposure, open new opportunities and give top users the chance to co-create capsule collections with Pacsun.
On Cloudsurfer 3 Fuses Surreal Superfoam and CloudTec for Soft, Smooth Ride
Beginning with Cloudsurfer 3, Surreal foam will be a core technology used across On’s performance range, adding to On’s existing portfolio of Helion and Helion HF foams.
Announcing a New Partnership Between Volumental, Currex and PowerStep
Currex and PowerStep join forces with Volumental to revolutionize the in-store fitting experience. Introducing the Volumental Insole Finder, an AI-powered, cloud-connected 3D scanning solution that removes the guesswork from insole fitting.
Puma Elevates Speedcat Pack with Three Archival Silhouettes
Lea Waldberg (stylist and founder of Leawald, the slow-fashion brand based in Paris), Renata Kats (an independent photographer and artist based in Paris), and Madeline Woo (principal dancer with the San Francisco Ballet) show how the Speedcat “emboldens their sense of personal expression” in the campaign.
Skechers x Joel Embiid Release First Signature Basketball Shoe, the SKX JE1
Skechers dropped its first signature basketball shoe with Joel Embiid, the center forward for the Philadelphia 76ers, with the new SKX JE1. Designed to give elite athletes a competitive edge, the SKX JE1 offers responsive 5Gen cushioning, a Move Foam insole and an internal nylon shank for comfort and stability.
Under Armour Extends Partnership with University of Wisconsin Another 10 Years
Under Armour and the University of Wisconsin-Madison announced a 10-year extension of their current partnership, which started in 2015.
Skechers Welcomes Sofía Vergara as Brand Ambassador
Skechers first caught Vergara’s attention not through business talks, but in a mall. After knee surgery left her searching for supportive, stylish shoes, she discovered Skechers on her own. She purchased multiple pairs before learning her team had already been in talks with the brand.
Under Armour and The University of Notre Dame Partner on Innovation Through Joint Research
By leveraging Under Armour’s commercial expertise in human performance and athletic product development on campus, the partnership also facilitates educational and professional advancement for undergraduate and graduate students, including research experiences, internships and employment opportunities.
Wolverine Partners with Paramount’s “Landman” Series
Wolverine has entered a multi-channel partnership with Paramount to serve as the exclusive work boot for the second season of its successful “Landman” series, premiering on Paramount+ on November 16.
Milwaukee Athletics Signs Five-Year Deal with Adidas and BSN Sports
The Milwaukee Athletic Department signed a five-year agreement with Adidas and BSN Sports, making BSN Sports the official provider of Adidas gear for all 15 Milwaukee Athletics programs.
Skechers’ Friendship Walk Raises $3.2 Million for Kids
The 17th annual Skechers Pier to Pier Friendship Walk has reported raising $3.2 million, which supports children with special needs, strengthens public education and funds national college scholarships. To date the venue has raised over $31 million.
Nobull Partners With the National Hockey League
Nobull has signed on as the official training shoe of the National Hockey League (NHL), effective immediately. The new partnership will also see Nobull receive exclusive marketing rights and designations that connect the brand with the NHL and its fan base through the League’s marketing, digital and social media channels.
