SGB Today Footwear
Reebok Adds Julian Edelman As Brand Athlete
Former pro football wide receiver, three-time champ and one-time championship MVP joins Reebok “to Inspire the next-generation of athletes.”
Bobs from Skechers Launches Second Year of Paws for a Cause Design Scholarship
Paws for a Cause Design Scholarship returns for its second year with a panel of judges, including students Maki S. and Teeny N., who designed last year’s winning prints. Applications are being accepted now through October 31, 2024. The winners will be announced in early 2025.
Oksana Masters Wins Second Paralympic Gold in Paris
USA’s Oksana Masters defended her Tokyo gold medal in the women’s H4-5 individual time trial, beating the Netherlands’ Chantal Haenen by 6.24 seconds after trailing by over 20 seconds earlier in the race.
Puma Mixes Modern and Nostalgic References in Collab with Aries
The genderless collection includes statement graphics, experimental knitwear and double nylon pieces, paired with a crafted selection of accessories and footwear, including an Aries take on the Puma Mostro.
Wolverine Expands 2024 Roster to Include “Blue-Collar Crew”
Building on its partnership with University of Michigan football players, the boot brand has expanded its roster to include skilled trade professionals.
Lotto Adds Kellyn Acosta to Roster; Launches Lifestyle Footwear at Dick’s
The Chicago Fire FC midfielder joins Lotto’s Athlete roster. Timed with the signing, parent company WHP Global launched the Lotto Leggenda lifestyle footwear collection with Dick’s Sporting Goods.
Foot Locker Commemorates 50th Anniversary with Limited-Edition Collection
Over the decades, Foot Locker has marked its influence on sneaker culture with milestones, including the exclusive launch of the Nike Air Max Plus in 1998, the Foot Locker Slam Fest from 1988 to 1996, and introduced signature sneakers for athletes with top brands.
Adidas Terrex Xperior PrimaLoft Loose Fill Hooded Jacket Offers On-the-Go Versatility
“With the Xperior PrimaLoft Loose Fill Hooded Jacket, we wanted to create a product that offered premium insulation and lightweight versatility without compromising on style.” —Susanne Capell, Category Director, Adidas Terrex
Trederra Footwear Outsoles Made From End-of-Life Recycled Tires
TRS will supply Trederra with CT-50 rubber powder which is manufactured using the patented TRS Water Pulse technology, a water-jet system that pulverizes tire tread into fine powder, derived from 100 percent end-of-life tires diverted from landfills and free from steel and synthetic fibers.
Adidas x Damian Lillard Unveil Dame 9 Signature Shoe with Bape Collab
Adidas Basketball showcased the latest iteration of the Dame franchise, the Dame 9, an extension of Damian Lillard’s signature shoe line. Adidas rounded out the shoe drop with a selection of apparel pieces. The limited edition collection will be available on August 31.
Puma Hoops x LaMelo Ball Are Back with MB.04 and LaFrancé 1:1
The newest MB.04 integrates Ball’s branding, including the Phoenix logo and “1 1 1” motifs. Puma and Ball are also dropping a new colorway of the LaFrancé 1:1 in all-over baby blue. Launching on September 12, the Puma MB.04 and LaFrance 1of1 include various apparel pieces.
Skechers Signs Football Legend Ruud Gullit
The former Netherlands National Team Captain will appear in Skechers marketing campaigns as the brand’s first ambassador for Benelux.
Adidas and Patrick Mahomes Sign Six Texas Tech Student/Athletes to Team Mahomes
Adidas and Patrick Mahomes signed six student-athletes at Texas Tech University to NIL deals on August 23. The contracts follow just weeks after Adidas signed a deal with school to be the official footwear, uniform, apparel, and accessory partner of the Texas Tech Red Raiders.
Adidas Originals x Edison Chen Release The Clot August Collection
Adidas Originals and Edison Chen debuted the next chapter of their collaboration with the updated Clot Gazelle in linen khaki and blue and their first global apparel range with the Clot August Collection by Edison Chen.
Asics Adds Taylor Fritz to Global Athlete Roster
An Olympic bronze medalist in men’s doubles, four-time Grand Slam quarterfinalist, and career-high No.5 worldwide, Fritz will enhance the brand’s tennis ambassador portfolio.
