SGB Today Footwear

Adidas, League One Volleyball Ink Multiyear Partnership

Adidas is expanding its footprint in volleyball with a multiyear partnership with League One Volleyball (LOVB), the largest youth volleyball business in the U.S., with a pro women’s league launching in November.

Walmart Targets Gen-Z with ‘No Boundaries’ Relaunch

Launching in stores and on on July 16, the new No Boundaries label, often abbreviated as “NOBO,” will include a broader assortment backed by a major marketing push on TikTok, Roblox and Instagram and, for the first time, has a dedicated fashion design team creating the collection.

Minnesota State Partners With Nike/BSN Sports

The deal benefits Maverick’s athletic department with preferred team pricing through BSN Sports on Nike uniforms, apparel, footwear, and Jordan brand and program rebates.

Under Armour Partners With USA Football

As the official and exclusive uniform, apparel and footwear partner of USA Football, including the U.S. men’s and women’s national teams, UA will also outfit the first Olympic team for the 2028 Summer Games as flag football and USA Football’s U.S. National Teams make their Olympic debut.

Lee Launches Collab with HeyDude For Summer

Lee and HeyDude launch new collaboration for Summer with Netflix Outer Banks series actor Chase Stokes, and current HeyDude ambassador, as the face of the campaign.

Puma Reintroduces the OG Speedcat in Classic Colors

The low-top Speedcat returns on June 19 with suede finishing in black and red, a nod to iconic F1 racing teams and racewear uniforms of the early 2000s. The campaign presents the silhouette as a symbol of empowerment and innovation.

The Future of Nike Air

New research, advanced capabilities and an innovation agenda has led Nike to evolve its Alphafly line to the Alphafly 3 — a shoe “to serve all marathoners.”