SGB Today Footwear
Skechers Aero Razor Elevates Technical Running Shoe
Skechers continues to advance in the run category with the recent drop of the Aero Razor. Combining Skechers Hyper Burst Pro Super Critical Foam technology with a reimagined design inspired by the company’s Razor 3, launched in 2018, the Aero Razor is an ultra-lightweight daily trainer.
Foundation Wellness Introduces Currex BasketballPro
BasketballPro is a sport-specific performance insole engineered exclusively for basketball, designed to deliver enhanced court feel, dynamic support, responsive energy return, and stability during high-intensity play.
Skechers Expands Reach of Cricket Footwear Collection to the UK
The launch of the Skechers Cricket footwear line in the UK reflects the company’s broader plan to engage directly with elite English players and the passionate local cricket community in the months ahead.
Skechers to Premiere New Sofia Vergara Commercial Before Super Bowl Kick Off
Skechers has been a perennial advertiser during the Big Game. The brand’s first appearance featured Joe Montana in 2010, and last year it featured Andy Reid, who was also coaching the game.
Valparaiso University Extends Deal with Nike and BSN Sport
Indiana’s Valparaiso University has extended its partnership with Nike through a multi-year agreement, with BSN Sports continuing to serve as the exclusive supplier of Nike uniforms, footwear, apparel, equipment, and accessories.
Foot Locker Set for NBA All-Star 2026 Weekend with “Takeover” in Downtown LA
The marquee at L.A. Live will feature areas for Nike, Jordan Brand, Converse, Adidas, Puma, Crocs, and New Era to showcase product from February 12-15. The Takeover will also feature a series of product launches, including the Jordan Retro 4 Lakeshow, Jordan Retro 5 Wolf Grey, Jordan Retro 6 Infrared, Converse Shai 001, and special Nike Basketball releases.
Under Armour Partners with LIV’s 4Aces Golf Club for Golf Apparel Range
Led by two-time major champion Dustin Johnson and Masters champion Patrick Reed, alongside Thomas Pieters and Thomas Detry, 4Aces GC will debut with Under Armour gear during LIV Golf’s opening season, February 4, at Riyadh Golf Club.
Salomon Drops S/Pro Alpha C Boa Ski Boots for Agressive Skiers
The performance alpine boot, for men and women, is made for aggressive skiers, integrates the Boa Fit System for even pressure distribution and easy adjustments, featuring a redesigned single-pivot shell for enhanced energy transmission and control, replacing traditional buckles for a more direct feel.
Stoke Footwear Launches for “Real Men with Real Lives”
Founder of Stoke Footwear, Rick Blackshaw, is calling out the footwear industry for its “obsession with elite athletes and teenagers” while manufacturing shoes for “real men with real feet and real lives.”
Pacsun Launches PS Community Hub
The hub provides a growth path to help content creators increase their exposure, open new opportunities and give top users the chance to co-create capsule collections with Pacsun.
On Cloudsurfer 3 Fuses Surreal Superfoam and CloudTec for Soft, Smooth Ride
Beginning with Cloudsurfer 3, Surreal foam will be a core technology used across On’s performance range, adding to On’s existing portfolio of Helion and Helion HF foams.
Announcing a New Partnership Between Volumental, Currex and PowerStep
Currex and PowerStep join forces with Volumental to revolutionize the in-store fitting experience. Introducing the Volumental Insole Finder, an AI-powered, cloud-connected 3D scanning solution that removes the guesswork from insole fitting.
Puma Elevates Speedcat Pack with Three Archival Silhouettes
Lea Waldberg (stylist and founder of Leawald, the slow-fashion brand based in Paris), Renata Kats (an independent photographer and artist based in Paris), and Madeline Woo (principal dancer with the San Francisco Ballet) show how the Speedcat “emboldens their sense of personal expression” in the campaign.
Skechers x Joel Embiid Release First Signature Basketball Shoe, the SKX JE1
Skechers dropped its first signature basketball shoe with Joel Embiid, the center forward for the Philadelphia 76ers, with the new SKX JE1. Designed to give elite athletes a competitive edge, the SKX JE1 offers responsive 5Gen cushioning, a Move Foam insole and an internal nylon shank for comfort and stability.
Under Armour Extends Partnership with University of Wisconsin Another 10 Years
Under Armour and the University of Wisconsin-Madison announced a 10-year extension of their current partnership, which started in 2015.
