SGB Today Footwear
Adidas signs 2024 NFL Rookie Classmates to Athlete Roster
2024 NFL Rookie Classmates Xavier Legette, Adonai Mitchell, Rome Odunze, Michael Penix, Jr. signed with Adidas as they begin their pro careers.
Ecco Golf x Rick Shiels Drop Limited Edition Biom C4
The limited-edition shoe offers the same functionality as the original Biom C4, which Shiels lauds as “his favorite style from the current Ecco Golf collection.”
Burton and Spy’s Winning Moves in the Wholesale Game, Part 2
This is Part 2 of 3 in a series of sponsored posts from ENDVR.
The Lycra Company to Bring Bio-Derived Lycra Fiber to Market
The campaign will inform the active outdoor industry of the advantages of using dent corn as a feedstock for apparel, featuring Iowa farmers growing the corn to create the next-gen of Lycra fiber.
Allbirds Adds Tree Runner Go To Franchise
Tree Runner Go “draws inspiration from the company’s best-selling silhouette, the Tree Runner, with multiple innovations and upgrades.”
After Two-Year Composting Experiment, Puma Drops Re:Suede 2.0 Sneaker
Puma will drop 500 pairs of the commercial version of the shoe on April 22, which incorporates the lessons it learned during the experiment and the feedback received from the volunteers.
United by Flame, Adidas Drops Largest Multisport Footwear Collection
“We’ve bound together that intrinsic desire and unwavering commitment to be the best on the global stage via a design that represents their [athlete] passion—a flame that burns bright in each of them.”
OrthoLite Subsidiary Cirql Launches Recyclable Cirql rTPU30 Midsole
“Cirql represents not only an entirely new product and patented foaming process for OrthoLite it also is an opportunity to minimize waste and pollution on a wide scale across all footwear.” —Matt Thwaites, Vice President and General Manager, Cirql
Softspikes Introduces New Colorways to the Tour Flex Pro
The Tour Flex Pro offers Softspikes center stinger post, three degrees of traction and ten points of contact for control and stability during play now in Black/Charcoal and Translucent /White.
Skechers Football Drops Laser-Comfort Pack
The fourth Laser-Comfort Pack to drop since the brand entered the soccer category in 2023/24 comes in silver and green and three styles for women and men.
G/Fore Takes G.112 Franchise to the Streets
The luxury lifestyle brand and golf footwear manufacturer, expanded its G.112 franchise by launching a street version of the golf shoe.
Made to be Returned: Asics Nimbus Mirai
Asics asks runners to return the Nimbus Mira at the end of its lifecycle to be remade and contribute to its “circular journey”.
Phaenom Footwear To Debut Globally at Retail Fall 2024
The latest from Full Stack Supply Co, parent of Faction Skis and United Shapes, Phaenom Footwer will be debut globally at retail.
Puma Golf Signs Viktor Hovland
Norwegian superstar steps into exclusive shoe deal as he tees it up in Augusta.
Johnston & Murphy Launches “Not Your Dad’s Shoe Company” Campaign
The “Not Your Dad’s Shoe Company” campaign is part of a strategic repositioning that “leverages the brand’s legacy while modernizing to remain relevant and breakthrough in today’s landscape.”
