SGB Today Footwear
Report: Puma Signs Tyrese Haliburton to Mega-Contract
Puma has signed Tyrese Haliburton to a “massive” multi-year shoe deal to make the star Indiana Pacers point guard the “future face” of the brand in basketball.
Nike to Replace Under Armour as Wichita State Sponsor
In partnership with BSN Sports, Nike signed a five-year agreement to provide on-field and training gear for 16 varsity sports, beginning July 1, 2025.
The North Face Expands Resale Program
The North Face announced that it has expanded its second-hand program, Renewed. Customers can now return used TNF gear online and in-store for monetary credit.
Payntr Golf x Jason Day Launch Golf Eighty Seven SC Collection
Golf Eighty Seven Speed Classic shoe launches today, October 4, with three additional Speed Classic models to be released in Spring 2025. Day holds equity ownership in Payntr Golf furthering his commitment to the brand’s mission in the design and development of the collection.
Puma #Know Your Stuff: Real leather vs Vegan Leather Debate
The educational content series from Puma explores the conversation surrounding manufacturing goods with leather versus vegan leather and the environmental impact of each, created with input from Aishwarya Sharma, a Puma “Voices of a Re:Generation” and global goals ambassador.
QVC Forms Multi-Year Partnership with USA Pickleball
Through the agreement, the home shopping network gains exclusive broadcast rights to select USA Pickleball Golden Ticket Tournaments during the year and the Biofreeze USA Pickleball National Championships held in November.
Simon Property Group “Meet Me @the Mall Campaign” Targets Gen Z Consumer
The Group’s Meet Me @themall campaign “blends 1980s and 1990s nostalgia with a new generation who want to shop, eat, stay, and play at the mall as much as their parents do.”
Under Armour Partners with North Dakota State
Under Armour entered into a new partnership agreement to become the official outfitter of North Dakota State University, effective July 1, 2025.
Puma and A$AP Rocky Drop Footwear and Apparel Collection
The Mostro 3.D debuted on the runway at New York Fashion Week as did A$AP Rocky’s take on the Inhale Sneaker, re-engineered with an all-over distressed treatment using a resin-based 3D printing process and custom embroidery.
Ja 2, Nike’s Solution for Morant and the Next-Gen of Playmakers
Ja Morant’s hands-on creative approach shows up in several design elements of the Ja 2, including colorways that reflect the feeling of watching him compete and his background as Nike Basketball’s first Gen Z signature athlete.
Riomar Luxury Bag Collection: Transitions Between Life’s Adventures
Inspired by Florida’s watermen, the collection offers products built to withstand the demands of travel while maintaining style and organization. “We wanted to create high-quality, multi-functional products that support an active and dynamic life, no matter where your travels take you.”—Lange Sykes, Founder, Riomar
Boston Celtics Guard Jaylen Brown Launches 741 Sneaker Brand
The NBA Finals MVP is one of a crop of star-pro athletes to create a signature line as part of the empowerment trend in sport culture. He will have full ownership and creative control with products set to go live October 22 online and at select retailers.
Adidas “You Got This” Chapter Two
Through a series of scenes, against the soundtrack of Queen ft. David Bowie’s Under Pressure, the newest iteration of the “You Got This” campaign films features Mahomes, Boston and Edwards offering encouragement to young athletes in pressure-packed game moments.
Thorogood Launches Work Boots for Women
With over 130 years of experience crafting American-made boots, Thorogood brings its craftsmanship, durability and style to its women’s-specific work boot collection.
Ellesse Celebrates 65 Years with LSR Sneaker
Paying homage to its archival collections as a long-standing Italian sports fashion brand, Ellesse celebrates its 65th anniversary by stepping into luxury footwear with its LSR sneaker campaign.
