SGB Executive Apparel

EXEC: Lululemon Overhauls Leadership Team Structure
Lululemon Athletica Inc. appointed Maggie Gauger, formerly at Athleta, as president and chief product officer, and Joseph Godsey, formerly at Walmart Canada, as chief operating officer, as part of a rebuild of its leadership team. Nikki Neuburger, chief brand & product activation officer, and Ted Dagnese, chief supply chain officer, will leave the company to pursue other opportunities. Searches are also underway for a chief brand officer, chief communications officer, chief technology officer, and chief strategy officer.

EXEC: Snow Sports Participation Grew Last Year, with Snowboarding Offsetting Ski Weakness
Ski participation grew 3.1 percent during the 2025-26 winter season, according to Snowsports Industries America’s (SIA) 2025-26 Participation Study. Double-digit gains in snowboarding offset flat alpine skiing participation and the negative impact of fewer days on the snow after a poor snowfall year in the Mountain West.

EXEC: La Sportiva Opens Store in Arco, Italy
La Sportiva officially opened a new brand store in Arco, Italy, marking its 14th store globally.

EXEC: BCG Study Identifies Massive “Wellness” Opportunity for Activewear
A new study from Boston Consulting Group (BCG) finds growth in the activewear industry is slowing but concludes athletic apparel and footwear brands have sizeable, untapped opportunities to extend their reach to the “booming” wellness economy, where consumers are spending more on nutrition, weight loss, fitness experiences, wearables, recovery, and wellness services.

EXEC: Arc’teryx Opens First Climb-Focused Store in Los Angeles
Arc’teryx Equipment opened its first-ever retail concept dedicated exclusively to climbing on Abbot Kinney Boulevard in Venice, CA. The space includes a built-in Grasshopper climbing wall that can be activated for events, with routes and holds updated regularly by local partner Long Beach Rising.

EXEC: Nike, Inc. Faces More Share Price Target Cuts and Another Downgrade
The company earned one downgrade and a multitude of price cuts and downward EPS revisions following its fiscal first-quarter report that saw sales come in lower than expected and guidance come in well below analyst targets. Most analysts don’t expect a positive sales inflection until fiscal year 2028 or calendar year 2028 at the earliest.

EXEC: Salomon Opens Store in Liverpool
Salomon has opened a store in Liverpool, marking its first full-price UK location outside London.

EXEC: Golden Goose Appoints Burberry Exec as Chief Consumer Officer
Golden Goose appointed Giorgio Belloli, formerly at Burberry and Farfetch, as chief consumer officer. The executive will oversee CRM, digital channels and omnichannel strategies.

EXEC: Sports Direct Parent Frasers Group Acquires Minority Stake in Under Armour
UK-based Frasers Group, led by CEO Michael Murray and majority owned by his father-in-law, retail takeover king Mike Ashley, has a reputation for buying meaningful stakes in major sportswear and fashion brands, particularly those facing near-term market headwinds, as a speculative investment.

EXEC: Nike Details Turnaround Tactics for Sportswear, China, Jordan
Nike Inc. saw strength across performance categories in the fiscal first quarter ended August 31, but double-digit declines across sportswear, the Jordan brand and within China triggered a sales shortfall. Continued weakness in those areas, along with related moves to cut inventories, caused Nike to provide FY27 guidance sharply below analyst targets but Nike’s officials spelled out several steps being taken to revive top-line momentum.

EXEC: Nike to See More Cuts with New “Pace” Restructuring Program
While sharply reducing its guidance for the current year, Nike Inc. announced yet another multi-year restructuring and operating-model overhaul, called Pace, designed to make the company faster, more locally responsive, and lower costs. Nike didn’t disclose the likely number of affected jobs.

EXEC: Revolve Takes Minority Stake in Toronto-Based Activewear Startup 437
Revolve Group, the fashion e-tailer, has invested Canadian 15 million (U.S.$10.5 mm) to acquire a minority stake in 437, the Toronto-based athleisure brand, with a goal of expanding the brand’s reach.

EXEC: Lenzing Looks to Raise €300M in Rights Offering
Austrian cellulose fiber producer Lenzing AG launched a €300 million ($339m ) rights issue at a steep discount to strengthen its balance sheet and support the implementation of the “Grow Nonwovens, Reset Textiles” strategy announced in July 2026.

EXEC: Adidas AG Lands on Deutsche Bank’s Top Picks List for Q4
Deutsche Bank ranked Adidas among its top European stock picks for the fourth quarter, with the brand expected to continue to benefit from successful innovations, broader strength in the sporting goods category, a refocus on wholesale selling, and exposure from the recent World Cup.

EXEC: Lululemon, Chip Wilson Extend Agreement Deadline as Divorce Questions Linger
The two parties have extended a deadline for appointing a new board member under a settlement reached earlier this year, according to a Bloomberg report. Some wonder if Wilson’s latest legal wrangling, this time over his pending divorce from wife Shannon, could impact the pending changes at Lululemon.









