Archives: Press Releases

Outdoor Recreation Roundtable (ORR), in partnership with The VF Foundation, announced four communities receiving funding this year to implement their economic revitalization plans through outdoor recreation projects, infrastructure or activities. The selected communities are Fryeburg, ME; Grants, NM; Jasper, AL; and John Day, OR.  This implementation funding is in addition to technical assistance to support these […]

Hibbett Sports today announced an exclusive partnership with Nike and footwear news site, NiceKicks to unveil a Small-Town Sneakerhead digital campaign and video premiere on December 17, 2020. The Small-Town Sneakerhead series highlights the unique world of sneakers and specifically small-town aficionados and collectors who give their own unique spin to sneaker culture in non-metropolitan areas of the country. Interviewees share […]

BioLite announced that through the company’s efforts to reach rural off-grid communities, BioLite’s clean energy solutions have impacted over one million lives in emerging markets.  The milestone, achieved in Q4 2020, is the result of years of user-centered product development, building key last-mile distribution partnerships and using a business model that leverages its R&D team […]

Launching new products every season is not a priority for kidswear brand, Isbjörn of Sweden, now available in the U.S. and Canada. Instead, the company continues its commitment for FW21 to use sustainable fabrics and manufacturing processes, only fine-tuning existing products to make them more sustainable and durable. The brand issued the following release: One […]

  AKU is launching a line of hunting footwear into its North American collection in 2021. The AKU hunting collection will be available starting June 1, 2021 online and through specialty retailers in North America. “For years, consumers have told us that they are buying our outdoor hiking and trekking footwear for hunting because they […]

As consumers search for products to safeguard against pathogens, apparel brands are beginning to incorporate antiviral and antimicrobial fabrics into their designs. To help address this, YKK has developed a line of zippers with the tape treated with ViralOff, a technology patented by the Swedish company Polygiene. ViralOff is an antimicrobial finish that eliminates 99 […]

The PeopleForBikes Coalition announced that Walmart signed on as one of its newest members. Daniel Trujillo, Walmart’s executive vice president and global chief ethics & compliance officer, has been appointed to the Coalition’s board of directors. “It is perfect timing for Walmart to join the Coalition, and I am honored to be a member of […]

Furthering its commitment to transparency and sustainability in the supply chain, ISA TanTec announced its LITE (Low Impact To the Environment) Sourcing concept. While meeting LWG criteria for purchasing of raw materials, ISA TanTec has now developed a more stringent sourcing protocol under the framework of LITE. Focusing on the sustainable use of natural resources, […]

Seventh Generation* today announced a five-year partnership with Alterra Mountain Company. Under the agreement, Seventh Generation will provide a full range of professional cleaning and disinfectant products. Starting this month, Seventh Generation will be the preferred front of house cleaning supplier for Alterra Mountain Company’s North American destinations including Steamboat and Winter Park Resort in […]

Easton Diamond Sports released an original song and music video written and performed by CJ Beatty which features the return of the Easton B5 Pro Big Barrel (“The Green Easton”). The track, titled “I’m Swinging B5”, brings the performance of the B5 Pro Big Barrel BBCOR baseball bat to life in music and lyrics but […]

New for 2021, TerraTrike’s Rogue creates a new level of comfort and ease in cycling, a departure from finicky clunky shifting. The Rogue’s internally geared enviolo hub offers an infinite range of seamless shifting from a standstill or under load without the noise of idler pulleys or the constant tuning of derailleurs. The bike comes […]

USA Swimming and swimwear brand Arena today unveiled its Team USA Bishamon Collection. Select pieces will be worn by all U.S. swimmers within the competition venue in Tokyo. “Arena has truly outdone themselves with the Bishamon Collection not only creating stylish pieces for both our athletes and fans but seamlessly marrying the rich tradition of […]

Pro-Tec Athletics released its Orb Activate Vibrating Massage Ball. The 4.5-inch vibrating massage ball offers targeted deep tissue massage while the vibration stimulates circulation. With three vibration settings: low, mid and high, consumers fully control the intensity level for muscle recovery in the quadriceps, hamstrings, hip flexors, glutes, and more. The 4.5” diameter and spherical shape […]

Hyperice announced a multi-year partnership with the University of Kentucky men’s basketball program. Its men’s team includes eight National Championships and 17 Final Fours. Kentucky players will have sideline access to Hyperice’s Hypervolt Bluetooth massage device. Kentucky Wildcats men’s basketball is also the first team to install the Hypervolt Hyperbox “The University of Kentucky men’s […]

Jordan Brand announced the signing of Washington Wizards Bradley Beal and Brooklyn Jersey Nets up-and-comer Caris Levert to endorsement deals. Beal told Jordan Brand in an interview that he was inspired to join the brand by Ray Allen. “He had all the different colorways and even rocked retros. As a fan of his game, I’d […]