Felt Bicycles announced that professional triathlete Braden Currie will partner with the Southern California brand for the next three racing seasons.

Currie, who hails from New Zealand, has become a regular presence near the front of many a race in global triathlon. He’s won multiple titles at the Ironman Asia-Pacific Championships and has scored a 7th place finish at the most recent Ironman World Championship event in 2019.


“Beyond his recent successes in racing and his stellar potential for many more wins in the future, Braden embodies all of the qualities that we ourselves strive for,” said Jake Duehring, Felt’s director of sports marketing. “Braden comes from humble beginnings and has a commitment to hard work and self-betterment. He’s an inspirational figure who’s competed in multiple disciplines, is always seeking a new challenge, and is keen on demonstrating to others the value of tenacity.”

“It’s been really humbling working with Felt Bicycles,” said Currie. “I have their one-hundred-percent commitment to my performance, and they want to see the best from me whether that’s development and progression or seeing me put on my best performance at Kona. They are incredibly proactive in doing as much as they can for me, and that’s a really exciting path to be on with a company in the peak period of your career. I’ve been getting really comfortable on the new bike and I’ve found it to be incredibly intuitive. It tolerates wind really well, and it gives me a lot more ability to stay aero.”

Braden Currie will kick off the partnership with Felt Bicycles riding the Felt IA, a bike that has won the Ironman World Championships six times and holds the bike course record in the pro women’s division at triathlon’s most prestigious event.