Asics Brand Joins a Plethora of Active Lifestyle Retail Stores on Boston’s Marathon Weekend
The athletic footwear and lifestyle brand is joining over a dozen other active lifestyle brands and retailer’s on Boston’s iconic Newbury Street, which is akin to landing on London’s High Street.
Billabong Expands into Eyewear with L’Amy America
Under the agreement, L’Amy America will design, manufacture and distribute optical frames, fashion sunglasses, eyewear accessories, snow goggles, and motosport goggles in the U.S. and Canada for men, women and kids.
HFA Report: Gym Membership Climbs 5.6 Percent in 2025
The Health & Fitness Association (HFA) released its 2026 US Health & Fitness Consumer Report, showing that 81 million Americans belonged to a gym, studio, or other fitness facility in 2025, marking an all-time high and a 5.2 percent increase from 2024. The share of members who did not use their membership was 4.6 percent, an all-time low.
Walmart Plans 650 U.S. Remodels In 2026, Adding 20 New Stores
The remodels will feature wider aisles, updated displays, expanded assortments, and new digital touchpoints. The stores will also feature refreshed interiors and exteriors, modern signage, and improved parking and landscaping.
Science in Sport Retains Coast 2 Coast Distribution as U.S. Cycling Distributor
Coast 2 Coast Distribution (C2C), a U.S.-based cycling industry distributor, has been appointed the exclusive distributor for Science in Sport (SiS), the maker of cycling nutrition products, within the U.S. cycling channel.
New Balance Promotes Tracy Knauer to SVP, North America Marketing & E-Commerce
Knauer most recently served as VP of North America marketing, e-commerce and consumer analytics. Knauer has been with New Balance for over 20 years in roles spanning across marketing, product, sales and DTC operations.
Argyle Haus of Apparel Appoints VP of Operations
Argyle Haus of Apparel, a full-service cut-and-sew manufacturer based in Los Angeles, CA, hired Sheila Martinez as VP of Operations.
American Outdoor Brands Names VP of Corporate Development
American Outdoor Brands, Inc. appointed Tyler Lindwall to the newly created role of VP of corporate development. Lindwall, formerly at Vista Outdoor, will be tasked with identifying and evaluating acquisition opportunities, supporting transaction execution and partnering across the organization on integration efforts.
PGA of America Names Chief Operating Officer
The PGA of America named Phil Anderson as its chief operating officer, a role responsible for advancing the association’s strategic priorities, operational performance and PGA of America member services.
Patagonia Appoints Director of Marketing and Impact for EMEA
Patagonia appointed Amanda Calder-Mclaren, formerly at The North Face, as its new senior director of marketing and impact for Europe, the Middle East and Africa (EMEA) to bring together Patagonia’s marketing and impact work.
On Brand Opens First Boston Store
On Holding announced the formal opening of its first retail store in Boston’s Back Bay neighborhood. The store marks the Swiss running brand’s 15th store in the U.S. and 70th store worldwide.
Rostudios Raises $32 Million, Opens Manhattan Flagship
Rostudios, the Amsterdam-based boutique fitness operator behind the Rocycle and Roform fitness boutiques, reported it recently raised $32 million in growth capital as it prepares to open its first U.S. studio in New York City this May.
Biometric Analysis Startup GameRun Raises $4 Million
GameRun, a startup using AI to analyze athlete movement and performance, raised $4 million in funding. The investor group consisted of former athletes, professional team owners, college coaches and athletic directors.
Deuter and Ortovox Parent Names Tom Mason as Interim GM, Olivia Mayhew as Sales Manager
Schwan-Stabilo Outdoor, USA, the parent company of Deuter and Ortovox, has appointed Tom Mason as interim general manager, effective immediately. Olivia Mayhew has been appointed sales manager for Deuter USA, and April Sawyer has been appointed controller for Schwan-Stabilo Outdoor, USA.
Ortovox Appoints New Marketing and Digital D2C Chief
Manfred Meindl will reportedly oversee the German company’s direct-to-consumer marketing and digital activities. He has over 15 years of experience at Vaude, most recently serving as head of marketing.
