EXEC: Oura Ring Maker Heads to the Public Markets with Initial S-1 Documents Filed for IPO
EXEC: Axe Falls Again in Callaway Ad Debacle as Good Good Leadership Ousted
Callaway Content Head, Good Good Marketing VP Out After Controversial Ad Blowback
Report: Youth Team Sports Equipment Sales Boosted by Inflation, Baseball/Softball Gains
EXEC: Nike, Inc. Sees Stock Downgrade Following Dick’s SG Guidance Cut
SGB Update

Fanatics Collectibles Names President, International
Fanatics Collectibles appointed Zohar Ravid as president, international, a newly created position to guide the segment’s international business. The appointment comes as Fanatics secured an exclusive collectibles partnership with FIFA this past May.

Academy Sports Hires Chief People Officer
Academy Sports + Outdoors, Inc., appointed Matt Pasch, formerly at Burlington Stores, to the role of EVP and chief people officer. He succeeds Bill Ennis, who recently retired.

Dick’s SG’s Debt Ratings Outlook Cut on Foot Locker Weakness
S&P Global Ratings lowered its debt ratings outlook on Dick’s Sporting Goods after the retailer reported second-quarter results that came in lower than expectations due to “a highly promotional environment from industry-wide inventory build-ups across key brands and fewer footwear launches, which affected its Foot Locker business.”

Lululemon’s Shares Take a Dive After Missing Top-Line Estimates, Slashing FY Guidance
The missed expectations on the revenue line in the second quarter and reduced revenue and earnings guidance for the year sent LULU shares down in the mid-teens in after hours trading on Thursday, September 3. Total net revenue decreased 4 percent, or down 5 percent on a constant-dollar basis, for Q2 versus the year-ago quarter.

Hoboken’s Stan’s Sport Center’s Retail Store to Close After Eight Decades
The retailer, a Hoboken institution for eight decades, will close its retail storefront at 528 Washington St., although the business will continue providing schools, teams and organizations with uniforms and gear throughout the region.
SGB Executive

EXEC: Oura Ring Maker Heads to the Public Markets with Initial S-1 Documents Filed for IPO
The number of shares to be offered in Oura Inc. and the price range for the proposed offering have not yet been set so the actual raise and valuation have yet to be determined. The company’s latest funding round in fall 2025 was concluded with a valuation of $11 billion and recent reporting had the expected valuation for an IPO at $16 billion.

EXEC: Axe Falls Again in Callaway Ad Debacle as Good Good Leadership Ousted
Good Good Golf CEO Matt Kendrick and company President have both stepped down from their roles amid continued fallout from an ad promoting a co-branded Callaway Golf driver that was widely criticized on social media for trivializing violence against women.

EXEC: Oura Makes Board Appointments
The Finnish maker of smart rings that track health, fitness and sleep , which recently confidentially filed for an initial public offering, will appoint Jason Warnick, Leslie Kilgore, Miki Kuusi, and David Sze to its board of directors

SGB Media Closed for Labor Day Holiday Weekend
In observance of the Labor Day holiday, SGB Media will be closed after noon on Friday, September 4 and for the full day on Monday, September 7. SGB Media will return to the office and resume newsletter publication on Tuesday, September 8.

EXEC: GoPro Goes Big in Merger with Starman Optical, Extends Reach into AI Infrastructure
Hey, if Allbirds can become Smartbird and transition into a sector where capital is plentiful, why can’t GoPro take the AI route and create a StarPro? Pure speculation there but Starman’s U.S.-made optical transceivers are expected to be added to GoPro’s portfolio, extending the company’s reach into the large and rapidly growing market for AI infrastructure in optical transceivers.





























