SGB Sports & Fitness

SGB Update

Aventon to Expand into German Market in Spring 2026

the California-based e-bike and cycling product manufacturer and distributor, plans to expand globally with its entry into the German market for Spring 2026. Backed by a German team, the launch includes a dedicated DTC website, local dealers and market-specific e-bike models and categories.  

Crunch Fitness to Open in Owasso, Oklahoma

Crunch Fitness announced plans to open Crunch Owasso in Owasso, OK, in Spring 2026, marking the franchise owner, The Undefeated Tribes, fourth location in the Tulsa area.

Study: Sporting Goods Shoppers Prefer Multi-brand Retail

The National Sporting Goods Association (NSGA) released the findings from its Shopper Playbook Study, which found that 79 percent of those surveyed favor shopping at multi-brand sporting goods stores when buying sporting equipment over those retailers that offer only one brand.

Nike Reopens Downtown Portland Store with Run Focus

Nike, Inc. reopened its downtown Portland store in the historic Kress Building, following a refurbishment. The revamped layout focuses on running, with flooring that resembles track lanes.

SGB Executive

EXEC: Callaway Unloads Topgolf at $1.1 Billion Valuation

Topgolf Callaway Brands sold the majority of the Topgolf business to Leonard Green & Partners L.P. at a steep discount from what the company had paid for it. Some analysts saw the move as helping to simplify the business and allowing management to concentrate on its core golf equipment platform, but others wanted Callaway to sell the entire Topgolf stake.

EXEC: Nike Strength’s Nordic Distributor WeSports Posts High-Teens Q3 Growth

The Malmö, Sweden-based manufacturer of sports equipment and parent of specialty retailers, HockeySports, RunningXpert and other retailers supporting active sports lifestyle consumers, reported organic growth of 18.5 percent compared to Q3 2024. Currency effects reportedly had a negative 1.1 percent impact on the results.

EXEC: Analysts Generally Positive on Under Armour’s Split from Steph Curry

While some analysts view Under Armour as facing reputational risk from its decision to end its partnership with four-time NBA champion Steph Curry, most believe the move will favorably reduce its exposure to the flagging footwear category and help the brand refocus on its core apparel business.

EXEC: SFIA Study Finds Pickleball Attracting Rabid Player Base

The SFIA released the findings from a special study, which found that pickleball engagement remains strong among avid players, with over 90 percent playing at least twice a week, 48 percent wanting to increase their play frequency and 57 percent planning to participate in more organized pickleball over the next 12 months.