Building on the resurgence of wholesale channels explored in Part 1, this segment highlights how leading brands like Burton and Spy are strategically enhancing their presence in this space. In our previous discussion, we detailed why brands are reinvesting in wholesale—emphasizing the benefits of increased consumer engagement and visible brand presence in physical retail. Now, let’s delve into how your brand can effectively utilize digital tools to make strategic moves in the evolving wholesale landscape, setting new standards for driving sales.

The Strategic Advantage of Wholesale and Digital Integration
As consumer behavior continues to evolve, ENDVR has seen how many leading brands are discovering increased revenue from wholesale channels when enhanced with digital tools; this is a unique opportunity to extend your brand’s reach and impact. Integrating digital tools, like retail sales enablement platforms like ENDVRhelp to create tactile experiences in physical stores that forge deeper customer connections—experiences that are not easily replicated online—and drive wholesale sales. Are you curious to see how? Take a quick break for a 2-minute video dive. Discover how platforms like ENDVR supercharge your brand’s wholesale game through digital integration. 

Empowering Frontline Staff with Digital Tools
Both Burton and Spy have revolutionized their engagement with retail staff through tools like ENDVR. These platforms equip staff with the necessary knowledge and incentives to deliver personalized customer experiences effectively. Reflecting on the shift to digital, Nathan Benson from Burton shares the transformative impact of these tools, 

“This just made everything so much easier. We used to do a lot of up-front work to start a contest the ‘normal way.’ Thanks to, we can deploy our sales contest immediately. The process was easy, and the results were even better.”

Triple Engagement. See Sales Soar.
Digital tools bridge the gap between online efficiency and in-store personalization. “Engagement was through the roof!” said Benson. 

“After launching our contest with, we hit 50 percent of last year’s total number of submissions in 18 days! At the end of the contest, we tripled our engagement in recorded entries and sales; this is game-changing. 

See how your brand’s sales can go through the roof with this 2-minute video.

Wholesale channels are not just surviving; they’re thriving by adopting digital strategies that enhance brand presence and deepen customer engagement. Burton and Spy are at the forefront, transforming wholesale into a dynamic, interactive channel that effectively complements their online strategies.

Your Brand’s Next Steps
Are you curious about dramatically increasing your brand’s wholesale sales? Watch this  2-minute video to see how platforms like ENDVR can elevate your brand’s in-store impact to new heights and drive significant sales growth.


See below for Part 1 and Part 3 of the series:

The Resurgence of Wholesale, Harnessing New Strategies for 2024, Part 1

Vuori and ENDVR’s Strategic Alliance: Driving Sales Growth in Wholesale Channels, Part 3