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Archives: Press Releases

Recco x Mammut Debut Second Eiger Apparel Collection

December 13, 2025 Verde Brand Communications

This is the second Mammut collection to integrate Recco,technology

Fieldsheer Becomes Mobile Warming Partner of Alpine Canada

December 10, 2025 Bulldog Communications

Company’s heated clothing will be used by the organization’s athletes, employees and volunteers

Nomadix Announces Run Collaboration with Brooks Running

December 2, 2025 JAM Collective

Partnership to offer versatile and trail-ready gear for everyday runners

Huffy Launches “Grow Ride Move” Kids’ Bike Line

December 2, 2025 Echos Communication

Huffy “GRM” Bike designed to make learning to ride fun and easy; plus new Move-Up Program

Roll Recovery Introduces New Superplush Solace Collection

December 2, 2025 Verde Brand Communications

Roll Recovery Expands Its Superplush Collection with Suede Solace Slides and Flip Flops

Bag Balm and Wrangler Partner Up on Limited Edition Tin

December 2, 2025 Press Forward

The partnership celebrates shared American heritage and is a tribute to hardworking families.

Rab and Lowe Alpine Secure Bluesign System Partner Status

November 21, 2025 Meteorite PR

Rab and Lowe Apine enter new Bluesign partnership as system partner status.

Heel Launches Waterproof Roam 350 Virtual Dog Leash

November 21, 2025 Verde Brand Communications

Leave no powder days, pond, or mud puddle unexplored with the all new waterproof edition

Peak Performance Brings Circularity to Iconic Helium Design

November 20, 2025 Press Forward

The world-first proof of concept shows that circular design can now go beyond monomaterial.

Lems Shoes to Enter Road Running Category in 2026

November 19, 2025 Darby Communications

The Boulder-based minimalist footwear brand will debut its first road models at The Running Event

Kahtoola Launches New Waterproof Gaiters for Fall 2026

November 17, 2025 Terra Public Relations

Improved fit, coverage and comfort designed for trail running, hiking and backpacking

Peak Performance Unveils FW25 Trailblazer Capsule

November 13, 2025 Press Forward

Backed by research, the capsule redefines women’s ski apparel with bold, functional design.

Flylow Marks 20th Anniversary Collection with Gore-Tex Line

November 12, 2025 Pale Morning Media

Baker Bib, Siren Bib, Lab Coat, Compound Pant and more get the Gore Treatment

Rab and Gramicci Unite for Limited-Edition Collaboration

November 7, 2025 Meteorite PR

Rab and Gramicci brings together the gritstone heritage

Peak Performance Shakes Up Ski Style with Freerider Max Palm

November 7, 2025 Press Forward

The Swedish brand teamed up with its art-loving athlete to reimagine the aesthetics of ski apparel.

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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

Nike Extends LSU Partnership, Launches NIL Program

December 11, 2025

Announcing a New Partnership Between Volumental, Currex and PowerStep

December 10, 2025

Puma Elevates Speedcat Pack with Three Archival Silhouettes

December 8, 2025

Skechers x Joel Embiid Release First Signature Basketball Shoe, the SKX JE1

December 8, 2025

Under Armour Extends Partnership with University of Wisconsin Another 10 Years

November 26, 2025

REI Brings Back Guided Tours in New Partnership

November 19, 2025

The Lycra Company Partners on Women’s Workwear Collection

November 12, 2025

Purpose Brands Co-Founders Chuck Runyon and Dave Mortensen Named 2026 HFA Hall of Fame Inductees

November 11, 2025

Skechers Welcomes Sofía Vergara as Brand Ambassador

November 11, 2025

IFit Expands Partnership with Samsung Health 

November 10, 2025

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