Alpine Ready – La Sportiva Announces Fall 2024 Apparel Line

Boulder, Colo. (Feb 28, 2024) – La Sportiva, makers of the world’s finest mountain gear, today announced its new apparel collection for Fall 2024. This new line blends advanced materials with the Italian brand’s commitment to environmental responsibility, offering gear that provides warmth, durability, and protection against extreme weather. “Our goal with this new collection […]

Roka Partners with CrossFit Games for eyewear and swimwear, signs Tia-Clair Toomey-Orr

Austin, TX (Feb. 28, 2024) — Roka, the renowned performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive athletes, has signed a contract to become an official sponsor of the 2024 CrossFit Games. This partnership with CrossFit will showcase Roka’s commitment to promoting excellence, performance, and style in the […]

BCA Announces Second Year as Official Snow Safety Partner of Natural Selection Tour

Backcountry Access has signed on for a second year as the official snow safety sponsor and product supplier of the Natural Selection Tour. Brainchild of professional snowboarder Travis Rice, The Natural Selection Tour is an international snowboarding competition tour that showcases snowboarding’s top freeride and freestyle competitors in challenging big mountain terrain around the world. […]

Trango Announces Colab With Outdoor Radio Powerhouse, Rocky Talkie

DENVER, CO (February 26, 2024) – Trango, a leading designer and developer of premier climbing equipment, announces a new collaboration with Rocky Talkie. Trango, the Colorado-based brand built by and for climbers, has long been a leader in developing high-performance equipment for climbers and other backcountry adventurers. When Rocky Talkie needed a lightweight, low profile, […]