Tentree launched its Circularity by Tentree program, allowing customers to resell or recycle their used Tentree clothing through partner programs with Treet and SuperCircle. The program’s goal is for Tentree clothing to... (Read More)
Fieldsheer, a technology company that manufactures temperature-controlled apparel, entered into a... (Read More)
G-Form, the protection brand, and Electric Mountain Bike Network (EMBN) announced a three-year sponsorship deal naming G-Form the official protection partner of EMBN from June 2022 through June 2025. The agreement identifies... (Read More)
For SS23, Norrøna builds on its Falketind, Svalbard and Fjørå collections with sustainably produced additions for hiking, mountain biking and everyday wear. “Every new product Norrøna releases meets our standard of excellence of... (Read More)
Altra launched the Mont Blanc BOA trail runner, the first Altra shoe to feature a BOA Fit System. The shoe is for technical trail runners that capitalize on the brand’s technologies—engineered with Altra’s Balanced... (Read More)
Bonk Breaker, the manufacturer of nutrition and energy bars favored by elite athletes and pro sports teams, added former Olympian and winner of the Ironman Lake Placid Sarah True to its pro athlete team. True is competing in... (Read More)
Fila-sponsored tennis players will debut two new collections timed with the 2022 summer hardcourt swing—the Deuce Court Collection and the latest edition of the brand’s Heritage Collection. Deuce Court Collection... (Read More)
Keen, the maker of hybrid footwear, launched the Circadia, which delivers the core features of the brand’s Targhee hiking boot at a more accessible price point. The Circadia includes Keen.Fusion technology, a simplified... (Read More)
Solo Stove launched its Fire Pit 2.0, the first update to its line of smokeless fire pits since it initially debuted in 2016. The major update includes a patented removable fuel grate and ash pan, making it easier to empty the... (Read More)
Chubbies, the weekend-centric men’s apparel brand, launch its first pants collection with... (Read More)
Outdoor Vitals, the Utah-based performance outdoor apparel and gear brand, released its Fortius... (Read More)
Astral released a limited edition of its iconic Layla PFD to acknowledge the dedication of its athletes and employees. Whitewater enthusiasts Nicole Mansfield, Kate Shea and Ollie Smithers designed the equipment reflecting their... (Read More)
Ironman announced that the 2023 VinFast Ironman World Championship triathlon would continue with a two-day format in Kailua-Kona, Hawaii, on October 12-14. This year, for the first time in the 40-plus-year history of the... (Read More)
Icemule Coolers, makers of portable backpack coolers, created its first transparent, air-insulated cooler, the Icemule Clear, designed for venues that require clear bags for entry. “Our wide array of colors is part of what... (Read More)
Hydro Flask, the manufacturer of insulated stainless steel flasks and soft goods and a Helen of Troy (NASDAQ: HELE) brand, announced progress on its sustainability objectives. In Spring 2022, Hydro Flask rolled out Forest... (Read More)
Smith announced it renewed and expanded its partnership with Alterra Mountain Company as the... (Read More)
Icebreaker released the fifth installment of its annual Transparency Report, focused on switching... (Read More)
Kane Footwear, the renewably-sourced active recovery footwear brand, partnered with Athletic... (Read More)
Chaco Footwear launched its latest footwear style, Canyonland, offering consumers two types of... (Read More)
Kitsbow Cycling Apparel launched its purpose-designed Denim Icon Shirt that “meets the... (Read More)