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Archives: Press Releases

Into the Darkside: Ruroc Drops Limited Edition AT4 Hellside

October 8, 2026 Echos Communication

250 individually numbered units of the “Molten Satin Red”

POC Unveils New Winter 26/27 Ski Goggle, Apparel Collection

October 6, 2026 Verde Brand Communications

New Ciasma and Tarsal goggles and a reworked range of Clarity by POC lenses headline winter 26/27.

Norrøna Debuts Its First Film Tour in North America

October 5, 2026 rygr

Screenings will take place Oct. 29 at Norrøna stores in New York City, Boston and Boulder, Colorado

Peak Performance Debuts the Latest Alpine Gore-Tex 3L Shell

October 2, 2026 Press Forward

The outerwear line has been engineered for freeride over seventeen seasons.

X-Pac hyperTEC Series Debuts at Performance Days Munich

October 1, 2026 Fendler PR

Advanced fabrics engineered to go higher, faster, farther

Nocs Introduces Portal, a New Series of Adventure Cameras

October 1, 2026 Echos Communication

Built for the Places Phones Can’t Go, the Portal AFN7 Pairs A Screen-Free Design with Optics

Stay Out Longer with Stio’s Winter 2026 Collection

October 1, 2026 Akimbo Communications

New insulated ski kit for women, reimagined Environ, and down built for the coldest, wettest days

Drop Into the Season: Ruroc Debuts New Designs For 2026/2027

October 1, 2026 Echos Communication

Featuring the next generation LITE open face helmet and the award winning RG2 modular system

KUIU Opens New Retail Store in Tempe, Arizona

September 30, 2026 Darby Communications

Premium hunting apparel brand continues retail expansion into the Southwest

Le Bent Introduces New Zero Cushion Pro Series Sock

September 30, 2026 Embers Media

With Big Mountain Athlete Nikolai Schirmer

Baffin Expands Ease Collection with Winter Boot for Women

September 30, 2026 Baffin

Introducing Mist: lightweight comfort meets winter-ready protection

BOA Snowboard Boots

BOA Expands PerformFit Wrap in Snowboard, Launches H5 Dial

September 30, 2026 Akimbo Communications

New BOA Fit System integration improves stability and control in extreme big mountain terrain.

PAKA Opens First U.S. Headquarters in Boulder, Colorado

September 29, 2026 Purple Orange Brand Communications

PAKA opens clubhouse to create a dedicated space for its team, consumers, and community initiatives

The Rock Fight Podcast Returns

September 28, 2026 Darby Communications

Rock Fight is back with hot takes, sharp rocks, and a seriously strong opinion on trail running

DRYOUT and Blue Force Gear bring moisture tech to nylon

September 28, 2026 Verde Brand Communications

First defense industry partner introduces reusable moisture removal for mission-critical gear

1 2 3 … 275 Next »

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Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

Under Armour Extends Partnership with Northwestern University Through 2037

October 10, 2026

OIA’s Outdoor Retail Sales Trends Report Shows 5 Percent Units Decline in Q2

October 9, 2026

Nike to Replace Adidas as Ohio University Outfitter

October 6, 2026

Report: Adidas to Replace Nike as Ole Miss Outfitter in 2027

October 5, 2026

Build the Complete Baseball Uniform with Momentec Brands

October 5, 2026

Study: Nearly Three in 10 Americans Still Loyal to Their Favorite Footwear Brands

September 29, 2026

Adobe Sets Thanksgiving Day as Best Online Day for Sporting Goods Discounts This Holiday

September 28, 2026

Abercrombie & Fitch Partners with Barry’s on Workout Collection

September 28, 2026

Zensah Names Top HS Football Coach Roger Harriott as Brand Ambassador

September 25, 2026

Report: Sports Technology is Now Essential Infrastructure

September 24, 2026

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