ECCO Wins Outdoor Retailer Innovation Award For DriTan Leather Technology
PR Partner Press ReleaseSustainable innovation in tanning process saves up to 25 million liters per year. (Read More)
PR Partner Press Releases*
Smith Announces New Snow Helmet Audio Program Powered By Aleck
PR Partner Press ReleaseSmith is excited to announce its new snow helmet audio program, bringing music and connectivity to the mountains, through a new partnership powered by Aleck®. Launching Winter 20/21, co-branded Aleck 006® Wired and Aleck 006®... (Read More)
The Internet of Fitness, Part 1: Plugging Into a New Era of Sports
PR Partner Press ReleaseeSports has the potential to change the way sports is perceived and pursued, and open new avenues for traditional manufacturers to create and market products. In his blog series, Dirk dives into what he considers the Internet of Fitness. (Read More)
Sneakernomics: Opportunities in Sports Retail
PR Partner Press ReleaseA booming shared economy inspired by reselling and recycling, socialized competition like Topgolf, and sales potential from the growing number of Baby Boomer retirees are among the opportunities Matt Powell outlines in his latest blog. (Read More)
Kahtoola’s 13th Annual Uphill Event Raises $52,000 For Friends Of Camp Colton
PR Partner Press Release100-percent of profits benefit youth environmental education programs (Read More)
STITCH Golf Continues To Dominate Professional Golf, Captures WGC Mexico Championship
PR Partner Press ReleaseSTITCH Golf, known for designing handcrafted premium leather and knit headcovers, continued its domination of professional golf by being in the winner’s bag of the World Golf Championships-Mexico Championship. (Read More)
Honey Stinger Athletes Ready To Sting At U.S. Olympic Marathon Trials
PR Partner Press ReleaseJared Ward leads strong contingent of more than 50 Hive athlete program members set to compete in Atlanta (Read More)
Revo Announces The Launch Of Its First Ever Eco Collection
PR Partner Press ReleaseRevo, the iconic performance eyewear brand famously born from a NASA research project, introduces its latest innovation, the Revo Eco Collection. (Read More)
Military Technology Brings State-Of-The-Art Product Transparency To Retail
PR Partner Press ReleaseA military taggant technology is being used by the world’s leading provider of high-quality down in a cutting edge multi-channel retail interface to ensure industry-wide accountability and traceability, from farm to manufacturer to brand to consumer (Read More)
Ahead Of A Momentous Year, SCARPA Adds Five New Climbing Athletes Representing A Diversity Of Skills
PR Partner Press ReleaseIsabelle Faus, Nathaniel Coleman, Nikki Smith, Nina Williams, Sean Bailey are newest members of SCARPA climbing roster. (Read More)
Pearl Izumi Rolls Ahead With Commitment To Sustainability In Spring 2020 Line
PR Partner Press ReleaseOver 100 new or redeveloped styles with sustainable content highlight season’s offerings, along with expanded women’s line, BikeStyle collection, and all-new body armor and outerwear (Read More)
SPOT Launches SPOT Mapping To Provide Advanced Navigation And Tracking Services
PR Partner Press ReleaseCovington, LA, February 19, 2020 – SPOT LLC, a wholly-owned subsidiary of Globalstar, Inc., (NYSE... (Read More)
Feetures Shakes Up No Show Category With New Targeted Compression Socks
PR Partner Press ReleaseFirst of its kind targeted compression, anatomically designed No Show socks will change category (Read More)
Non-Profit Skateistan Wins Oscar For Documentary Film On Global Empowerment Mission
PR Partner Press ReleaseArcade Belts Partners with the organization to continue goals and grow outreach (Read More)
Black Diamond Equipment’s Fall 2020 Snow Collection Recognized For Excellence
PR Partner Press ReleaseBlack Diamond Equipment collected several industry and media awards at the recent ISPO Munich and Outdoor Retailer winter trade shows. (Read More)
Next Mile Meals: Food to Fuel Your Next Adventure
PR Partner Press ReleaseNext Mile Meals provides low-carb and keto-friendly freeze-dried meals with quality meats, cheeses and vegetables that make the meals tastier, healthier and more filling. Each recipe was carefully crafted on the Pacific Crest Trail (PCT) and trail-tested under the most extreme conditions. (Read More)
The Inlet From Oru Kayak Receives Outdoor Retailer Innovation Award
PR Partner Press ReleaseOru’s most compact, lightest-weight and fastest-to-assemble kayak earns top honors (Read More)
Jonathan Degenhardt To Assume Managing Director Role At Deuter USA
PR Partner Press ReleaseRegional president Hartrampf to transition into direct sales development role; Degenhardt brings broad range of marketing, sales and operations experience (Read More)
“Uprising” Announces Photographer Teams, Welcomes Supporters
PR Partner Press ReleaseWhistler, B.C., February 12, 2020 – Local creative agency Origin, Fairmont Chateau Whistler and Tourism Whistler today announced pro-am photographer teams for the new outdoor cultural and creative event Uprising. Uprising... (Read More)
MountainFlow Wins Outside Gear Of The Show At OR Snow Show
PR Partner Press ReleaseColorado company honored for innovative, eco-friendly products (Read More)