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Archives: Press Releases

Introducing VZN.1i from L.A.B. Golf

June 4, 2026 The Brand Amp

VZN.1i is the first Lie Angle Balanced putter designed to optimize alignment

Royal Robbins Launches Mosquito Protection Styles

June 4, 2026 Verde Brand Communications

New additions to best-selling Pucker and Spotless lines bring comfort and versatility for S27.

Vallon, Topo Designs Launch Limited Edition Howlin

June 4, 2026 Verde Brand Communications

The limited edition run is in collabration with Colorado-based Topo Designs.

Huffy Releases New Primus Pro BMX Race Frame

June 1, 2026 Echos Communication

A professional-tier race frame designed for the elite BMX competitor

Ugg Taps Nuyarn For Otzo Clog With High-Performance Wool

June 1, 2026 Echos Communication

The latest addition to the Ugg lifestyle collection uses Nuyarn for lasting comfort and durability.

La Sportiva Unveils New Logo Ahead of Its 100th Anniversary

May 28, 2026 Backbone Media

The Spring/Summer 2027 collection marks the beginning of a new chapter for the brand identity

CEP Introduces the New Pro Run Optaspeed Bowtech

May 28, 2026 Verde Brand Communications

Next-generation super trainer builds on the Omnispeed platform

A New and More Powerful Pace

May 28, 2026 Backbone Media

Introducing the Pace 5 REC, an ebike that brings comfort, tech and confidence to the forefront

Activewear Collection

Fieldsheer’s New Activewear Line Offers Year-Round Comfort

May 28, 2026 Bulldog Communications

New line combines cooling performance, UPF50 protection, and easy-care durability for everyday wear

Adidas Sport Eyewear Announces New Trail Running Ambassador

May 28, 2026 Echos Communication

Toni McCann named as new brand ambassador

Grassroots Outdoor Alliance 2026 Specialty Awards Nominees

May 28, 2026 Verde Brand Communications

Winners to be announced at the upcoming Grassroots Connect Show

CRKT Launches Three Knives in Advance of Blade Show Atlanta

May 28, 2026 Sinclair Communications

New Limited Run Blades Include Two Italian Made Folders and One Versatile Outdoorsman’s Fixed Blade

FS2 BOA Fit System

Boa Pushes Cycling Performance with New Helmet Fit System

May 27, 2026 Akimbo Communications

Advancing helmet fit, Boa’s FS2 dial platform is backed by science and engineered to perform.

Backpacker’s Pantry Celebrates 75 Years in the Wild

May 19, 2026 Verde Brand Communications

The company celebrates the miles, meals and community that have been supporting them since 1951.

Skratch Labs Unveils 2026 Summer Seasonal Flavor Series

May 18, 2026 Darby Communications

Limited edition flavors bring fresh summer twists to fan favorite hydration and fueling products

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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

Study: RV Industry’s $159 Billion Economic Impact on U.S. Economy

June 2, 2026

Italy’s Macron Signs First U.S. Collegiate Deal

June 1, 2026

BSN Sports Partners with the U.S. Soccer Foundation

June 1, 2026

Adidas Partners with Mall Operator Simon on World Cup Activations

May 28, 2026

Adidas Partners with Ohio’s Spire Academy

May 27, 2026

Dick’s SG Launches AI-Powered Coach in Mobile App

May 26, 2026

New Brands, New Ideas, New Connections — Switchback Elevates Discovery Opportunities

May 20, 2026

Nike Partners with Google Gemini on AI-Shopping

May 19, 2026

LA Tech Athletics Extends Adidas Partnership, Adds Game One

May 18, 2026

Mueller Becomes Exclusive Distributor of Achilles Leg Recovery System

May 13, 2026

Read More SGB Today Stories

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