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Archives: Press Releases

Crazy Creek Introduces Hex Series for Hunt and Tactical Use

January 22, 2026 Verde Brand Communications

The brand also welcomes polar explorer John Huston as new outdoor, tactical brand ambassador.

Swany Unveils Nexus Heated Glove for FW26

January 20, 2026 Denny Ink

Heated glove combines century old Swany craftsmanship with advanced heating technology of ewool

Scott Stevens Joins ThirtyTwo Snowboards

January 16, 2026 Master Plan Communications

Scott Stevens is riding for ThirtyTwo snowboards

Seirus Adds New Models to 26-27 Heatwave Glove Collection

January 16, 2026 Terra Public Relations

Stay outside longer and have more fun with warm hands

Peak Performance Enters Piste Mode with Whitelight Range

January 16, 2026 Press Forward

The Swedish mountain brand known for its bold backcountry aesthetic brings freeride to the piste.

Superfeet Unveils Innovative Work Insoles

January 15, 2026 rygr

New work puncture resistant and work ESD insoles deliver protection and comfort in tough conditions

Vallon Elevates Alpine Performance with Crossroads Goggles

January 15, 2026 Verde Brand Communications

The new Crossroads Goggles integrate next-generation lenses and high-tensile frame composites.

Nocs Provisions Launches New Carry Pouches and Tube Caddy

January 15, 2026 Echos Communication

New NocLoc system allows straps to swap between optics and storage for seamless carry

Xero Shoes Expands into Court Sports with the 360 Rally

January 13, 2026 Xero Shoes

New barefoot court sneaker designed for quick pivots, long rallies, and confident movement

Aventon Launches The Next Evolution of Their Urban Ebike

January 13, 2026 Backbone Media

Soltera 3 ADV: Refined simplicity made for the city streets and spontaneous adventures

Fischer Debuts Ranger 102 LTD Ski with Ford Ranger Raptor

January 13, 2026 Press Forward

A matching LTD graphic will debut on a custom-wrapped Ford Ranger Raptor and a limited run of skis.

Dark Energy Launches the Poseidon XL

January 13, 2026 True North Brand Group

TSA compliant power station with 27,000 mAh battery built for extreme adventure

CRKT Blends Style, Utility and Purpose into 2026 Collection

January 11, 2026 Sinclair Communications

New CRKT knives and tools are proudly built in partnership with the industry’s top designers

The Evolution of a Backcountry Classic: The Strafe Cham Kit

January 9, 2026 Embers Media

Featuring new PFAS-free Pertex Shield Revolve fabric and an updated active unisex fit.

GolfGuiders Introduces the Digital Clubhouse for Golfers

January 7, 2026 True North Brand Group

New app brings social, coaching, GPS, scoring and shopping together in a single easy to use platform

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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

Champro and NFHS Ink Baseball/Softball Equipment Partnership

January 21, 2026

Under Armour Partners with LIV’s 4Aces Golf Club for Golf Apparel Range

January 20, 2026

Jansport Lunar Lounge Collection, For Consumer’s Who Want More From a Pack

January 15, 2026

Life Time Creates “Real Life” Capsule Collection with Evereve

January 15, 2026

Rawlings To Release Book Chronicling the Evolution of Ball Gloves

January 14, 2026

Salomon Drops S/Pro Alpha C Boa Ski Boots for Agressive Skiers

January 14, 2026

Team Town Sports Named Official Footwear Retailer of Canadian Premier League and League1 Canada

January 14, 2026

Stoke Footwear Launches for “Real Men with Real Lives”

January 12, 2026

J.Crew and U.S. Ski & Snowboard Launch First Apparel Collection

January 12, 2026

“From Burton to the World” Collection Pays Tribute to Jake Burton’s Vision

January 12, 2026

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