Dermatone, which offers skin protection products for extreme conditions, announced today that it has been named the official sunscreen, lip balm and frostbite protection supplier of the U.S. Ski & Snowboard Team. The... (Read More)
Leave it better. For the Granite Gear Grounds Keeper team of 31, this year was all about that... (Read More)
Matt Sterbenz, founder of WNDR Alpine, a manufacturer of eco-friendly biotech is using material... (Read More)
Diamondback has partnered with Diamondback athlete Rach McBride to launch its Women’s Gravel Scholarship. The partnership is intended to encourage more female and non-binary participation in the sport and remove barriers to... (Read More)
Bollé launched its augmented reality (AI) filter that allows customers to see out of Bollé’s Phantom lens, found in its Nevada goggle, and see what they look like wearing Bollé helmets and goggles without physically touching the... (Read More)
TransRockies Race Series announced Felt Bicycles as the presenting sponsor of the TransRockies... (Read More)
Deuter announced a partnership with Arrive Outdoors, the outdoor gear rental and experience company, as its exclusive vendor for rental gear. The partnership will make backpacks more accessible to customers by offering... (Read More)
Available for both Apple iOS and Android devices, the new Myagi app helps businesses in the active... (Read More)
Electrolit, has donated more than $230,000 worth of product to frontline COVID-19 medical care professionals and nurses throughout Illinois, New York and Florida. The donation marks the brand’s second contribution to frontline... (Read More)
POC has created the Aspired Collective, a “new pathway for POC to promote and grow talent in... (Read More)
YKK (U.S.A.) Inc. announced the launch of its new Solutions Group ahead of the Industrial Fabrics... (Read More)
Louisville Sluggers, the Official Bat of Major League Baseball, has created four commemorative bats celebrating the LA Dodgers’ first World Series Championship since 1988. One that is expected to go fast is a 34-inch... (Read More)
Aetrex announced the launch of Albert 2, its next gen in 3D foot scanning technology. The... (Read More)
Hibbett Sports announced its sponsorship of Southern Made Creatives (SMC) SMC2020 Virtual Experience on YouTube, a free event taking place on October 31, 2020, at 6 pm Central. As a Gold SMC2020 sponsor, Hibbett will host two... (Read More)
In time for the holidays, etnies released its Michelin package — etnies Veer in yellow and Marana... (Read More)
Igloo and Marvel released the Spider-Man Cooler Collection. The products include a backpack cooler... (Read More)
Today Deuter announced their continued partnership with the Banff Centre Mountain Film and Book... (Read More)
Sea to Summit announces its entry into the technical backcountry tent category with two lightweight tent models, the Alto and the Telos, along with a line of accessories for Spring 2021. In partnership with Jake Lah, founder and... (Read More)
In the lead-up to the 2020-21 ski season, Rossignol’s new flagship freeride ski, the BLACKOPS Sender Ti, has received Outside’s 2021 Gear Of The Year Award. “Freeride has been an anchor point for the brand for nearly a... (Read More)
Smartwool, which, finishing its move this year from Steamboat Springs, CO, to Denver, gave the community a parting gift — a chairlift. On October 21, the company announced a $1.5 million charitable gift from The VF Foundation to... (Read More)