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Archives: Press Releases

Kuiu Introduces Veros, Its Fourth Camouflage Pattern

August 12, 2026 Darby Communications

Veros expands Kuiu’s proven camo lineup, purpose-built for dark, tonal cover

Huffy Expands BMX Race Lineup With New Pro Lightning Series

August 11, 2026 Echos Communication

The Pro Lightning Name Returns: High-Performance, Complete BMX Bikes Ready for the Starting Gate

Old Town Launches ePDL RetroFit Kit for PDL Drive Kayaks

August 11, 2026 Darby Communications

Plug and play, power-assisted pedal option for select Old Town PDL hulls

Wild Country The Next Generation of Friends Protection

August 10, 2026 Meteorite PR

Wild country friends blend trusted heritage, innovation, and modern performance worldwide

Party Shirt International Debuts New Shirt Collections

August 10, 2026 Embers Media

Inspired by Tattoo Art, Western Style and Classic Patterns

The New Salewa Ortles Mountaineering Collection for FW 2026

August 10, 2026 Meteorite PR

Engineered in the dolomites created for modern mountaineers

Xero Shoes Launches First Trail Shoes with a Rock Guard

August 6, 2026 Xero Shoes

Mesa Summit Collection of shoes for trail running, hiking and natural movement

Strike Footwear Launches the Silvertip Drift

August 5, 2026 Darby Communications

A classic boat shoe reimagined for the modern offshore lifestyle

Matador Reinvents Entire Lineup With New Collection of Bags

August 4, 2026 Backbone Media

Eleven new pieces ranging from 2 to 45 liters; replacing every bag previously offered

Onix Pickleball Debuts the Theory Paddle for Power, Controls

August 3, 2026 Verde Brand Communications

Foam-core performance with dual core options for control and max control

Rumpl Unveils Hybrid Seat Cushion and Blanket for Gamedays

August 3, 2026 Purple Orange Brand Communications

The Gametime Puffy is an all-in-one seat cushion and blanket built for sports fans

Crazy Creek Launches New Woodsy Owl Original Chair

July 29, 2026 Verde Brand Communications

Crazy Creek will donate 10 percent of proceeds from each chair sold to the U.S. Forest Service.

The Drift Minna: A Waterproof MTB Shoe with a Standout Style

July 28, 2026 Echos Communication

Combining legacy DZR heritage with waterproof protection and effortless style

Crazy Creek joins The Conservation Alliance

July 27, 2026 Verde Brand Communications

Coalition of outdoor businesses combine forces to protect North America’s public lands and waters.

Nocs Provisions x Audubon Introduce Summer Optics Collection

July 23, 2026 Echos Communication

Features limited-edition binoculars and spotting scope Inspired by Birds to Spark Habitat Awareness

1 2 3 … 270 Next »

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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

Pro Triathlete Jenny Fletcher Finds an “Unfair” Edge with Formula 100 Fast Wax

August 12, 2026

Athleta to Sponsor San Francisco Ballet

August 5, 2026

Adidas Replaces Under Armour as Colorado State Outfitter

August 4, 2026

Topgolf Signs Black Clover as Uniform Outfitter

August 4, 2026

Academy Sports Launches Retail Media Network

July 31, 2026

Nike Partners with Rush Soccer

July 29, 2026

Western Kentucky Extends Contract with Nike and BSN Sports

July 27, 2026

Lululemon Partners with Fanatics on First MLB Collection

July 24, 2026

Report: Footwear and Accessories Deals Drive M&A Growth in 2026 YTD Period

July 22, 2026

Psycho Bunny Inks Multi-Year Sponsorship Deal with USA Padel

July 21, 2026

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