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Archives: Press Releases

Bank of America Chicago Marathon Debuts Refill Stations

September 1, 2026 Darby Communications

Refill Stations Debut Marks Meaningful Milestone in Sustainability Efforts

Grassroots Outdoor Alliance creates new role

September 1, 2026 Verde Brand Communications

Jenni Evertsen joins as Director of Retailer Development to support Grassroots retail members.

Skida Celebrates the Beauty of Emergence with New Collection

September 1, 2026 Press Forward

Fall favorites return in 13 new limited edition prints inspired by the magic of creation.

Darby Communications Announces Team Growth

September 1, 2026 Darby Communications

New positions strengthen the agency’s affiliate marketing and Hunt/Fish divisions

Norrøna Welcomes Jamie Baker as North American Sales Manager

September 1, 2026 rygr

Jamie brings more than 15 years of experience from premium outdoor brands

Northwest River Supplies Launches First Robotic Raft Guide

August 31, 2026 Under Solen Media

Just Kidding. Futureproof Celebrates Guides, Champions Irreplaceable Human Spirit of the Outdoors.

Robert Foley Joins Alterra Mountain Co. Community Foundation

August 31, 2026 The Ashima Group

Alterra Mountain Company Community Foundation Appoints Robert Foley as New Executive Director

Rocky Talkie Launches Acoustic Headsets for Adventure Radios

August 31, 2026 Purple Orange Brand Communications

New accessory line gives hunters, production crews, and event teams a quieter way to stay connected.

Huffy Relaunches Best-Selling Rock It and Sea Star’ Bikes

August 25, 2026 Echos Communication

Updated models feature improved frame geometry, comfort

Altra Just Split the Super Shoe Wide Open

August 24, 2026 Backbone Media

The Vanish Carbon 3 pairs a new patent-pending split-toe-carbon plate with Altra’s lightest foam

Scarpa Uveils Alien Ultra, Alien Sky

August 24, 2026 Verde Brand Communications

The Alien series marks the next generation of pinnacle trail-running shoes.

Lems ZenSpeed Plus

Lems Shoes Officially Launches ZenSpeed Collection

August 24, 2026 Darby Communications

Lems brings its natural fit philosophy with the debut of ZenSpeed Plus and ZenSpeed Lite

Winter Sports Market Registration Closes in One Month

August 19, 2026 Winter Sports Retailers

WSM will be held at the Calvin L. Rampton Salt Palace Convention Center from January 28th to 30th.

Kuiu Introduces Proximity Bib for Cold-Weather Sits

August 19, 2026 Darby Communications

Ultra-quiet construction and body-mapped insulation keep whitetail hunters warm and undetected

Spy Optic Launches ANSI-Rated Protective Fishing Eyewear

August 13, 2026 Master Plan Communications

Spy Optic launches an expanded lineup of ANSI-compliant protective sunglasses with Happy Boost

1 2 3 … 271 Next »

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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

Under Armour Extends Partnership with Yale

September 5, 2026

K-Swiss Partners with ATP

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August 31, 2026

Adidas Replaces Nike as Nigeria’s Kit Sponsor

August 29, 2026

Skechers Stakes Claim to No. 2 Footwear Brand Position by U.S. Volume

August 27, 2026

Under Armour Extends Partnership with Baltimore Ravens

August 27, 2026

Academy Sports to Open 200 Ariat Shop-in-Shops

August 25, 2026

Amazon Forms Global Partnership with Hyrox Fitness Series

August 25, 2026

Reebok Becomes Official Partner for Xenom London

August 21, 2026

EoS Fitness Partners with Hyrox

August 21, 2026

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