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Archives: Press Releases

Two For the Birders: Nocs Provisions’ New Spotting Scopes

June 20, 2025 Echos Communication

Outdoor optics brand expands with 56mm Lite View and 85mm Long View Scopes

Carbitex Teams with Hypetex CAM on First Colored OmniFlex

June 18, 2025 Akimbo Communications

Partnership brings aesthetic innovation to performance carbon fiber composites for sport, lifestyle

Kuiu Launches Waypoint 10000 Roller Bag

June 18, 2025 Darby Communications

Purpose-built travel solution for gear-intensive expedition hunters

La Sportiva Debuts Technical Packs and Equipment Line

June 17, 2025 Backbone Media

Built for rugged approaches, backcountry lines, and year-round use

Global Outdoor Brands Launch Material Facts Collective

June 17, 2025 Meteorite PR

Based on Rabs Material Facts sustainability methodology and input from leading brands and retailers

Nemo Shares 2024 Sustainability Report

June 16, 2025 Revolution House Media

Highlights progress in materials, repair services, emissions and more.

Study Confirms Blumaka’s Recycled Insole Innovation

June 13, 2025 True North Brand Group

Study shows recycled shoe foam matches raw material performance, advancing sustainable footwear

Osprey and Crazy Creek launch Hex 2.0 x Talon 33 bundle

June 11, 2025 Verde Brand Communications

Dynamic and multi-sport fit Talon teams up with the lightweight and packable Hex 2.0 camp chair

Deuter Takes Comfort to Extremes with Next Aircontact Core

June 11, 2025 rygr

Best-seller sets new standards in ergonomic fit with new VariClick technology system

La Sportiva Launches Spring 2026 Footwear Line

June 11, 2025 Backbone Media

The Skwama Lite, Ultra Raptor 3, and Prodigio 2 lead the charge

Royal Robbins Unveils Spring 2026 Collection

June 8, 2025 Verde Brand Communications

The outdoor adventure brand launches hyper-versatile Salathé Hoody and Hemp Adventure collections

HydraPak Scales Re-Pak Expands Nationwide in 2025

June 4, 2025 Darby Communications

Pilot program success drives expansion to 300 Re-Pak boxes across 100 locations

Norrøna Enters Growing Outdoor Apparel Market in China

May 27, 2025 rygr

Norrøna is working with the Chinese company Topsports to open stores in China

Fleet Feet Launches Vendor Partnership with Jogology

May 20, 2025 Backbone Media

The emerging brand in the performance sock category is created by runners, for runners

Fieldsheer Offers Cooling Workwear for Heat Relief

May 15, 2025 Bulldog Communications

Mobile cooling apparel provides comfort for outdoor workers in high-temperature conditions

1 2 3 … 246 Next »

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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

Castore Partners with English Rugby Club Leicester Tigers

June 21, 2025

Tom Brady Unveils Hall of Excellence at Fontainebleau Las Vegas

June 19, 2025

Tagmarshal Expands Commitment to European Market

June 19, 2025

Association of Golf Merchandisers Creates Merchandiser of the Year Award

June 18, 2025

Varsity Spirit Launches First Pro Cheer League

June 18, 2025

Garmin Launches First Computer for Mountain Bikers

June 17, 2025

The Dyrt: 2025 Best Places to Camp Regional Awards

June 17, 2025

Chaco Honors Bob Marley with Limited Edition Z/1 Sandal Collection

June 17, 2025

Indoor Malls Lead Overall Mall Foot Traffic Growth in May; Consumer Median Income Dips

June 12, 2025

Franklin Sports C45° Paddle Series, Engineered for Precision, Power and Control

June 12, 2025

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