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Archives: Press Releases

Kuiu Drops Next Evolution of its Pack System with the Icon 6

July 16, 2026 Darby Communications

The most complete pack redesign in Kuiu history

La Sportiva Adds Trail Vests and Hiking Gear for Spring 2027

July 15, 2026 Backbone Media

New Aeris vests, packs and the Challenger 18 expand La Sportiva’s carry options for runs and hikes

Astral Advances All-Season Lineup for Fall 2026

July 15, 2026 Verde Brand Communications

Loyak All Weather 2.0 — minimalist, waterproof performance and style

Vallon Introduces Arlo: Modern-Day Geometric Sunglasses

July 9, 2026 Verde Brand Communications

The Arlo is fresh take on one of eyewear’s most iconic hexagon silhouettes.

Nocs Provisions Launches Zero Tube 8×25 Monocular

July 9, 2026 Echos Communication

New addition to the Zero Tube lineup delivers a wider field of view and all-day carry convenience

Poc Introduces the Barocon Carbon Full-Face Helmet

July 9, 2026 Verde Brand Communications

The brand-new full-face helmet designed specifically for the speeds and needs of modern Downhill

Gregory Launches Terros, Packs for Everyday Adventure

July 7, 2026 Verde Brand Communications

The Terros collection seamlessly blends outdoor performance with everyday style and functionality.

Royal Robbins Wins 2026 Red Dot Award

July 7, 2026 Verde Brand Communications

Expedition III Shirt recognized for chemical-free mosquito protection and performance.

HydraPak Unveils Fuel System, Simplifying Endurance Fueling

July 6, 2026 Darby Communications

New reusable fueling ecosystem helps athletes prepare, carry, and consume with greater precision.

Old Town Expands Sportsman Pro Series with Sportsman 120 Pro

July 6, 2026 Darby Communications

Fully customizable, the 120 Pro is built for anglers who refuse to fish with limits

Spy Optic Peers Through A Darker Lens

July 4, 2026 Master Plan Communications

Spy Optic is excited to present the new Murdrd-Out Bowery sunglasses.

Darby Communications Announces Leadership Team Promotions

July 1, 2026 Darby Communications

Three strategic promotions prepare the agency for the next round of growth

Tifosi Optics Adds Parris Todd as Brand Ambassador

July 1, 2026 Purple Orange Brand Communications

Champion pickleball player and former tennis pro will represent Tifosi on and off the court

Is The New Formula 100 Fast Wax the Ideal Bicycle Chain Lube

June 30, 2026 Formula 100

Pro Triathlete Jenny Fletcher thinks so.

Nemo Unveils 2027 Collection

June 29, 2026 Revolution House Media

Ultralight shelters, sleep systems, redesigned furniture and US-made pad highlight Nemo’s 25th year.

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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

Nike Extends Partnership with USC Athletics Another 10 Years

July 15, 2026

Brooks Inks First Olympic Sponsorship in Kiwi Partnership

July 15, 2026

Report: Americans Are Investing More in Their Health and Fitness Than Ever Before

July 15, 2026

Arena Renews Partnership with USA Swimming Through 2028

July 14, 2026

BSN Sports/Adidas to Outfit Sport Clips Stylists

July 9, 2026

Gameday Spirit Replaces Fanatics as Illini’s Online Store Partner

July 7, 2026

Nike to Replace Puma as Outfitter of Club Deportivo Guadalajara

July 6, 2026

Ryka Releases its “Most Performance-Forward” Women’s Running Shoe

July 2, 2026

Dick’s SG Upgrades ScoreCard Loyalty Program

July 1, 2026

Gallaudet University Athletics Forms Partnership with Nike and BSN Sports

July 1, 2026

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