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Archives: Press Releases

5.11 Stryke Pant Goes to The Moon

April 13, 2026 Backbone Media

5.11’s Stryke Pant seen worn by astronauts aboard Artemis II

GSI Outdoors Introduces the Travel Stack Line

April 9, 2026 Sasquatch

The modular system is built for hot or cold meals on the go

HydraPak Introduces Seeker 6L Gravity Filter System

April 9, 2026 Darby Communications

Hydration leader expands Seeker line with a dual-bag gravity system for group water filtration

Fleet Feet and Nike Expand Partnership

April 9, 2026 Backbone Media

Expanded partnership elevates running communities nationwide.

Knog Introduces the Next Evolution of Lighting

April 9, 2026 Echos Communication

The future of cycling safety is bright with adaptive lighting technology.

Mammut Joins ORDA as Uniform Partner

April 9, 2026 Verde Brand Communications

Three year deal adds performance apparel, safety training, brand activation at Lake Placid venues.

Skida Releases New Sun Protection Capsule

April 9, 2026 Press Forward

The new three piece collection includes pants, a sun shirt and a sun hat.

Nocs Provisions Field Issue 42: Most Compact 42mm Binocular

April 9, 2026 Echos Communication

Full-size clarity and unmatched low-light performance streamlined for the modern explorer

Sweet Protection Unveils All-New Tucker III Mips Helmet

April 9, 2026 Meteorite PR

Sweet Protection most advanced aero road helmet to date

Snow Peak and Merrell Unveil Third Collaboration

April 8, 2026 JAM Collective

The Snow Peak x Merrell SpeedArc Matis Gore-Tex Will Launch April 27, 2026

Baffin Introduces Recovery Clog, Built for Post-Hike Comfort

April 8, 2026 Baffin

New style marks entry into the recovery footwear market

Salewa Introduces The Pedroc 2 Max

April 4, 2026 Meteorite PR

Lightweight performance for speed hiking at your own pace

Spring Migration: Nocs Provisions x Audubon Collection

April 2, 2026 Echos Communication

New collection honors Audubon’s conservation focus with priority bird-themed optics

Snowboarding Legend John Jackson Joins Gordini Athlete Team

April 2, 2026 Virtu Media PR

Gordini announces that John Jackson, widely known as John J, has joined its ambassador team

Hyosung Presents Regen Bio Update at Functional Fabric Fair

April 1, 2026 Fendler PR

Your bio transition, powered by sugarcane

1 2 3 … 263 Next »

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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

Walmart Joins U.S. Cotton Trust Protocol in Sustainability Push

April 15, 2026

Nike to Sponsor Professional Lacrosse Leagues

April 14, 2026

Wilson Golf Launches Brand Awareness Campaign in Times Square

April 13, 2026

NAIA Renews Soccer Ball Partnership with Select Sport

April 10, 2026

Head Squared = Power + Comfort in a Racquet

April 10, 2026

Casio Drops Transparent GAV01SKE Watch Series

April 10, 2026

Switchback Spring 2026 to ‘Equip the Outdoor Industry for the Future’ with Education for Specialty Retailers

April 9, 2026

Under Armour, Dick’s SG Form Youth Sports Partnership with Unrivaled Sports

April 9, 2026

Colorado Mesa University Forges New Partnership with Nike; BSN to Continue as Exclusive Retailer

April 9, 2026

The Tech Stack Problem Costing Team Dealers Time and Money — and How the Industry Is Solving It

April 8, 2026

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