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Archives: Press Releases

Notace Introduces the Michi 1

March 13, 2026 Big Fish Collective

A precision-built road running shoe rooted in natural movement

Notace Introduces the Koto 1

March 13, 2026 Big Fish Collective

The first natural court shoe for unrestricted movement and locked-in stability

Paka Launches Women’s Original Crew Sweater

March 13, 2026 Purple Orange Brand Communications

The community-requested sweater recognizes the women who help bring Paka garments to life

Big Agnes Introduces All-New Ultralight VST Series Tents

March 13, 2026 Backbone Media

HyperBead fabric and innovative user-first design deliver maximum usable space without added weight

Xero Shoes Unveils XT Max Lightweight Workout Shoe

March 12, 2026 Xero Shoes

New barefoot cross-training shoe built for serious lifting and explosive movement

Travoca Debuts Newest eCooler at Overland Expo SoCal

March 12, 2026 Darby Communications

Rigel plus offers upgraded features for vehicle-based adventures

Hest Expands into Camp Furniture, Launches Foamy Camp Chair

March 12, 2026 KWM PR

The Hest Foamy Camp Chair is built to be the most comfortable, durable and packable camp chair.

Recco Expands Global SAR Helicopter Detector Network

March 11, 2026 Verde Brand Communications

New placements strengthen search-and-rescue capabilities while expanding the Recco network.

Stio Introduces Spring 2026 Collection

March 11, 2026 Stio

Spring 2026 line expands women’s styles and introduces multi-sport performance layers

Arcade Belts Adds Hardware Slim, Expanding Utility Category

March 10, 2026 Echos Communication

Built for tough jobs, Hardware Slim delivers performance and all-day comfort in a lighter profile

Terracea Launches Co-Branded Merino Crew with Minus33

March 9, 2026 Terracea

New Hampshire brand selects Proven Minus 33 base layer to carry the Terracea x Minus33 label

Polartec and Big Agnes Introduce Alpha Sleeping Bag Liner

March 7, 2026 Akimbo Communications

Bringing breathable active insulation to the outdoor sleep system.

Royal Robbins Spotlights Natural Fibers in Fall 2026 Line

March 6, 2026 Verde Brand Communications

Designed for adventure, the brand launches new shackets, sweaters and its Enduro Utility Pant.

The Landmark Project Introduces Spring 2026 Collection

March 5, 2026 Darby Communications

New headwear, graphic tees, tanks, and accessories inspired by a National Park Summer

Nathan Sports Launches New Hydration Vests for Every Runner

March 3, 2026 Purple Orange Brand Communications

Performance-driven hydration vests with precision fit, advanced materials, storage, and visibility.

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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

Cole Haan Launches Men’s Golf Apparel with Spring 2026 Collection

March 9, 2026

Chipply Introduces Chipply One — Unifying Online Stores, Offline Sales and Business Ops

March 4, 2026

New Era and Adidas Expand NCAA Partnership for Baseball

March 2, 2026

Nike Strength Partners with Everlast Gyms in the UK, Ireland

February 25, 2026

The Activewear Reset: Why Brands Should Consider Cotton

February 23, 2026

Skechers Creating New Pinnacle with Aero Razor Series Running Shoes

February 17, 2026

NFHS Names Schutt Sports Parent Official Corporate Champion

February 17, 2026

Foundation Wellness Introduces Currex BasketballPro

February 13, 2026

Skechers Expands Reach of Cricket Footwear Collection to the UK

February 12, 2026

Skechers to Premiere New Sofia Vergara Commercial Before Super Bowl Kick Off

February 2, 2026

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