SGB Outdoor

SGB Update

Johnson Outdoors’ CFO to Retire

Johnson Outdoors, Inc. reported that David Johnson, VP and long-time CFO, intends to retire later this year, according to a regulatory filing. The company is commencing a succession process to identify a successor.

Revel Bikes Appoints Global Brand Strategist

Revel Bikes announced that Chris Reichel has returned to the company as global brand strategist. Previously, Reichel was Revel’s marketing director from May 2019 to January 2023. Most recently, Reichel was the marketing director at Esker Cycles.

Traeger’s Q4 Revenues Slump 14 Percent, Profitability Improves

Traeger, Inc. reported sales declined 13.8 percent in the fourth quarter, but operating earnings on an adjusted basis improved and both sales and earnings topped guidance. Jeremy Andrus, CEO of Traeger, said, “We took deliberate decisions to navigate tariff pressure, protect profitability and simplify the business in ways that strengthen our foundation for the long term.”

SGB Executive

EXEC: Tecnica Group’s Revenues Climb 4.7 Percent in 2025

Tecnica Group, the Italian parent of Nordica, Blizzard, Tecnica, Lowa, Moon Boot, and Rollerblade, reported sales grew 4.7 percent in 2025, to €541.3 million ($628 mm). Profits were down due to cost pressures from factory wages and U.S. tariffs.

EXEC: The Footwear and Apparel Brands Bringing the Brand Heat in 2026

L.E.K. Consulting Group released its fifth annual 2026 U.S. Footwear, Apparel, and Accessories Brand Heat Index, identifying the brands that have gained popularity, or increasing brand “heat,” across major product categories across the generations in women’s and men’s footwear, apparel, as well as outdoor equipment and sporting goods.

EXEC: Helly Hansen’s Q4 Sales Jump; Accelerated Growth Will Start in 2027

Helly Hansen’s fourth-quarter revenue grew 10 percent and the brand’s earnings outperformed plan by 50 percent, Kontoor Brands’ officials said on an analyst call. Boosted by further investments in marketing and talent as well as expanded distribution, Helly’s sales growth is expected to accelerate starting in 2027. Scott Baxter, Kontoor’s CEO and chairman, on the call, “Helly is a growth asset.”