SGB Outdoor

SGB Update

Industry Nine Appoints Seth Brosnan as Chief Commercial Officer

The former Pon Bike executive will be primarily focused on optimizing partner relationships, strengthening the direct-to-consumer (D2C) experience, and building a scalable commercial infrastructure, according to a company statement.

Academy Sports Hires Chief People Officer

Academy Sports + Outdoors, Inc., appointed Matt Pasch, formerly at Burlington Stores, to the role of EVP and chief people officer. He succeeds Bill Ennis, who recently retired.

Bain Envisions U.S. Holiday Retail Sales Exceeding $1T for the First Time

Bain & Company predicted U.S. retail sales over the upcoming November-December holiday shopping season to increase 4.5 percent year-on-year (YoY), well ahead of a 3.5 percent YoY rise recorded in the 2025 holiday season and topping $1 trillion for the first time. The consultancy noted taht more than half of the nominal sales growth will come from higher inflation and most new growth will come from online selling.

SGB Executive

BRP, Inc. Commences Planned Financial Leadership Transition

The Quebec, Canada-based parent of the Ski-Doo, Sea-Doo and Lynx power sports brands, is reporting that Sébastien Martel will retire from his position as chief financial officer (CFO) and Minh Thanh Tran will be appointed CFO, effective October 1, 2026.

EXEC: Helly Hansen Eyes Massive Growth Opportunity in Tech Outdoor and Trail

At the Helly Hansen Investor Day held Wednesday, September 2 at the Norwegian brand’s headquarters in Oslo, executives from the brand’s new parent company, Kontoor Brands, Inc. revealed plans to double Helly’s revenues over the next five years, largely by further expanding beyond its roots in ski and sailing to reach trail runners, hikers, backpackers, […]