SGB Executive Sports & Fitness
SGB Updates Will Not Publish on Regular Schedule This Week; Website is Live
SGB Media will not publish its regular SGB Morning Update or SGB Evening Update newsletter cadence the week of Independence Day, July 4, 2025. SGB Media will resume normal distribution on Monday, July 7.
EXEC: Trump Announces New Trade Deal with Vietnam
The revised deal includes the elimination of Vietnam tariffs on U.S. goods and a higher tariff on Vietnam shipments to the U.S, although it amounts to less than half of the 46 percent tariff imposed by the Trump Administration in early April.
EXEC: Citi Survey Finds Adidas’ Brand Perception Catching Up to Nike
Citi Research’s latest quarterly Global Sporting Goods Survey found that Nike out-ranked Adidas in terms of intent to purchase and is the athletic brand consumers perceive as the most innovative in North America. However, Adidas tied Nike for the highest Net Promoter Score (NPS) among athletic brands in June, highlighting the popularity of Adidas’ Terrace franchises
EXEC: Nike Inc. CEO Expects $1 Billion Hit from Tariffs; Sees Turnaround Progressing as Planned
Nike, Inc. continues to face headwinds in its turnaround efforts, including an estimated $1 billion hit from tariffs. However, the company’s first-quarter guidance came in better than expected. Nike officials told analysts that its steps to reengage wholesale partners are paying off, with holiday bookings up. Shares of Nike in mid-day trading Friday, June 27, were up about 17 percent.
EXEC: TaylorMade Investor Seeks Preferential Treatment in Potential Sale of Brand
The move comes as Centroid, the South Korean private equity firm that acquired TaylorMade in 2021, in mid-May confirmed plans to divest its controlling stake in TaylorMade, opting for an outright sale over an initial public offering.
EXEC: Hibbett Parent JD Sports to Open More JD Stores in Spain
The UK-based owner of the JD, DTLR, Shoe Palace, Finish Line, and Hibbett retail brands in the U.S. has 130 stores in Spain operating under the Sprinter banner.
EXEC: Topo Athletic CEO Tony Post Talks Meteoric Growth for the Running Brand
SGB Executive talks with Topo Athletic’s Founder and CEO Tony Post about the brand’s momentum, recent product wins, its partnership with DBI, tariff turmoil, and future opportunities.
EXEC: Wall Street Remains Skeptical of Any Nike Recovery in Fiscal Q4
Analysts expect Nike, Inc. will meet or exceed conservative guidance when it reports earnings for the fiscal fourth quarter ended May 31 on Thursday evening, June 24; however, results will again be well below year-ago levels.
EXEC: Bain Study Sees Luxury Sector Facing Soft Second Half
Luxury consumption is expected to contract 2 percent to 5 percent for the year, according to a recent report from Bain & Company, across key luxury categories, as price fatigue and macroeconomic turbulence continue to weigh on consumers
Report: Nike to Delay Launch of NikeSkims
Reuters is reporting that Nike’s launch of its planned NikeSkims activewear brand in the U.S. has been delayed as the two companies work to get the product right, according to a company spokesperson.
EXEC: Nike Faces Needham Price Target Cut on Slow Recovery
Needham analysts trimmed their price target on Nike to $66 from $75 amid ongoing weakness in brand momentum and a slower-than-expected path to recovery. Needham’s Tom Nikic wrote, “NKE still faces headwinds from rationalizing over-supplied product franchises (Jordan, Dunk), brand heat still appears to be lukewarm, and they now have tariffs to contend with as well.”
EXEC: OIA Study Finds Outdoor Stores Still Missing Emerging Casual Consumers
At a session this week at Switchback Spring being held in Nashville, Kelly Davis, director of research at the Outdoor Industry Association, highlighted new consumer research that shows the outdoor space remains fixated on “Core” consumers at the expense of reaching the more “Active” and “Casual” participants.
EXEC: Bata Group Names Former Ecco CEO to Succeed Outgoing CEO Sandeep Kataria
Bata Group, the Swiss-based multinational footwear manufacturer and retailer, has appointed Panos Mytaros, formerly the CEO of Ecco, as its global CEO, effective September 15, 2025. He will succeed current CEO Sandeep Kataria as part of its succession plan.
EXEC: Academy’s Chief Merchant Talks Jordan Launch, Nike Brand Success, Tariff Disruption
Following the retailer’s first-quarter results report, Academy’s EVP and Chief Merchant Matt McCabe added more highlights from the business, including the promise to introduce the Jordan brand, a strong response to expanding Nike product and market share gains among higher-income households.
EXEC: Trump Announces U.S. and China Have Reached Trade Deal With 55 percent Tariff
President Donald Trump declared the trade war with China “done” Wednesday, while Commerce Secretary Howard Lutnick said tariffs on Chinese goods will be locked in at the current 55 percent rate without additional increases.
