SGB Today Apparel
Dakine launched its winter signature series of packs, gloves and mitts, designed in collaboration with snowboarding and ski athletes Sam Taxwood, Louif Paradis, Jill Perkins, Karl Fostvedt, and Sammy Carlson.
UYN Sports, the manufacturer of technical apparel, footwear and accessories, named alpine ski racer Bode Miller as U.S. brand ambassador.
The new Velo bag, which can decompose within a year, to replace plastic poly bags.
New Era reportedly inked a long-term headwear partnership with the MoneyGram Haas F1 Team for the 2024 season and onwards.
The sock brand “prioritizes supporting and fostering the growth of its valued retail partners.”
Pentland Brands reported it has partnered with Segura, a UK-based software solutions provider, to map its entire multi-brand, multi-tier supply chain—from the first tier to raw materials—across its global operations.
JD Sports and its sister retailer, Finish Line, announced plans to launch same-day delivery across its more than 500 stores in the U.S.
New Balance signed an agreement to become the official Performance Apparel and Footwear supplier to the Australian Open and United Cup.
Montana’s The Frontier Conference reported it signed a five-year deal with Nike and BSN Sports to be its official conference apparel and equipment provider.
Free Fly, a performance apparel brand, added Christa Funk to its growing ambassador team. Through her photography, Funk is known for capturing the waves, surf breaks and moments in big wave surfing.
European outdoor performance apparel company expands ambassador program
Forloh, the 100 percent USA-made technical outdoor brand, released its men’s Merino Hi-Loft Reversible Jacket and Vest.