SGB Today Apparel
On Inks Partnerships with ITA and AIU; Amplifies Commitment to Clean Sports
The new strategic partnerships with the ITA and AIU are critical cornerstones of On’s “Athlete Compass” program, which embodies its holistic approach to athlete support.
Nordstrom NYC to Host New Balance Pop-Up at The Corner
The corner pop-up will include monthly product drops across shoes, apparel and accessories for men, women and kids. Customers can also access limited-edition collaborations and customization opportunities available only in-store.
Adidas Adizero Boston 13 Drops with Head-to-Toe Collection
Shown over the weekend, before today’s 129th Boston Marathon, the Adizero Boston 13 launched as an EQT edition as part of a wider collection of apparel and accessories. All pieces come in retro teal, white and black, “inspired by the shades and designs of vintage Adidas Equipment pieces from the brand’s archive, as seen on Boston Marathon staff uniforms worn in 1991.”
Lycra to Launch Bio-Derived EcoMade Fiber in 2025
Bio-derived Lycra EcoMade fiber made with Qira is sourced from annually renewable dent corn from Iowa, offering raw material origin transparency and a sustainable solution to help reduce the environmental impact of apparel.
Callaway Reimagines Golf-Inspired Apparel with Legacy Collection
The collection “moves effortlessly from the fairway to everyday life,” with a multi-functional crossover appeal intended to work beyond the golf course.
Adidas x Edison Chen Continue Collaboration with Clot Silk Gazelle and Apparel Capsule
Merging Eastern and Western influences, Chen uses lavish fabrics throughout while introducing bold color accents. The Clot Silk Gazelle Footwear collection will be available worldwide on April 19. The Clot Silk Gazelle Apparel collection by Edison Chen will be on the Confirmed app beginning April 14.
Good Design: Jordan Brand Air Rev Fuels Innovation in Golf Footwear
The Jordan Brand Air Rev leverages Flight Lock technology to create a customizable containment system for golfers of all abilities. The shoe will launch on May 14. A new Jordan Brand Golf apparel line will launch this summer.
Kuiu Taps Noble Biomaterials for Newest Antimicrobial Technology in Hunting Apparel
Kuiu’s new Velocity tee is the first product available that uses Noble’s latest citric acid-based antimicrobial solution and is said to be the beginning of many new fabric developments planned between Kuiu and Noble.
What Went into Nike’s Signature Logo for A’ja Wilson?
Nike footwear and apparel designer Josanna Torrocha has “created a gleaming emblem” for A’ja Wilson, the U.S. professional basketball player for the Las Vegas Aces and Nike-sponsored athlete, that is “distinct and captivating” and that “pulses with her energy.”
New Era Cap and Adidas Partner for On-Field Caps for Three NCAA Baseball Teams
The new partnership to provide official on-field caps for three of the top college baseball teams in the U.S., the Texas A&M Aggies, Arizona State Sun Devils and the University of Miami Hurricanes.
Adidas Originals Returns to Golf
The full range of apparel, footwear and accessories for Originals Golf was relaunched on April 3. Adidas-sponsored athlete Ludvig Aberg will wear select pieces at this year’s first major golf tournament.
Under Armour to Debut Regenerative Sportswear Collection at Milan Design Week
Under Armour aims in partnership with Unless “to demonstrate that innovation and responsibility can coexist by using plant-based, fully regenerative materials to redefine how premium sportswear products can be made and harmlessly returned to the earth at the end of their life cycle.”
Adidas SPZL Drops Spring/Summer 2025 Collection
For SS25, Adidas and Gary Aspden present an ode to the three stripes: past, present and future. The collection arrives at retail in limited quantities on March 27
Ambercycle and Huilong Ink Partnership to Scale Circular Textile Materials
The two companies believe they are advancing both the commercialization and broader adoption of sustainable materials through this partnership, ensuring that the shift toward a circular economy in fashion becomes a reality.
Feetures Launches First Non-Sock Product with Performance Tees
Known for its performance socks, the Stride Flex Performance Tee line, comes in men’s and women’s styles and various colors, designed for physical activity and everyday wear.
