SGB Today Apparel

Dakine launches Winter 2024 Signature Series

Dakine launched its winter signature series of packs, gloves and mitts, designed in collaboration with snowboarding and ski athletes Sam Taxwood, Louif Paradis, Jill Perkins, Karl Fostvedt, and Sammy Carlson.

Pentland Brands Drives 100-1-0 Sustainability Ambitions

Pentland Brands reported it has partnered with Segura, a UK-based software solutions provider, to map its entire multi-brand, multi-tier supply chain—from the first tier to raw materials—across its global operations.  

New Balance to Sponsor Australian Open

New Balance signed an agreement to become the official Performance Apparel and Footwear supplier to the Australian Open and United Cup.

Free Fly Welcomes Christa Funk to Ambassador Team

Free Fly, a performance apparel brand, added Christa Funk to its growing ambassador team. Through her photography, Funk is known for capturing the waves, surf breaks and moments in big wave surfing.