SGB Today Apparel
Report: Puma Signs Tyrese Haliburton to Mega-Contract
Puma has signed Tyrese Haliburton to a “massive” multi-year shoe deal to make the star Indiana Pacers point guard the “future face” of the brand in basketball.
Nike to Replace Under Armour as Wichita State Sponsor
In partnership with BSN Sports, Nike signed a five-year agreement to provide on-field and training gear for 16 varsity sports, beginning July 1, 2025.
The North Face Expands Resale Program
The North Face announced that it has expanded its second-hand program, Renewed. Customers can now return used TNF gear online and in-store for monetary credit.
Thermore Invisiloft: High Warmth with Minimal Thickness
Thermore Group, a Milan-based manufacturer of thermal insulation alternatives for performance apparel since 1972, has launched Invisiloft, a slim insulation that combines “exceptional warmth with unprecedented thinness.”
Puma #Know Your Stuff: Real leather vs Vegan Leather Debate
The educational content series from Puma explores the conversation surrounding manufacturing goods with leather versus vegan leather and the environmental impact of each, created with input from Aishwarya Sharma, a Puma “Voices of a Re:Generation” and global goals ambassador.
QVC Forms Multi-Year Partnership with USA Pickleball
Through the agreement, the home shopping network gains exclusive broadcast rights to select USA Pickleball Golden Ticket Tournaments during the year and the Biofreeze USA Pickleball National Championships held in November.
Score Sports Expands Partnership with Babe Ruth League Baseball
Eli Manning, two-time Super Bowl Champion and Score Sports investor, said “My brothers and I competed in everything growing up, and we especially cherished our time on the baseball field and being a part of the Babe Ruth community. Now, through my involvement with Score, it’s great to see things come full circle.”
Simon Property Group “Meet Me @the Mall Campaign” Targets Gen Z Consumer
The Group’s Meet Me @themall campaign “blends 1980s and 1990s nostalgia with a new generation who want to shop, eat, stay, and play at the mall as much as their parents do.”
Under Armour Partners with North Dakota State
Under Armour entered into a new partnership agreement to become the official outfitter of North Dakota State University, effective July 1, 2025.
Puma and A$AP Rocky Drop Footwear and Apparel Collection
The Mostro 3.D debuted on the runway at New York Fashion Week as did A$AP Rocky’s take on the Inhale Sneaker, re-engineered with an all-over distressed treatment using a resin-based 3D printing process and custom embroidery.
StockX Signs Jersey Partnership with Detroit Pistons
StockX will have its logo featured on the front left chest of NBA Detroit Piston team jerseys beginning with the 2024/25 NBA season, among other partnership elements.
Adidas “You Got This” Chapter Two
Through a series of scenes, against the soundtrack of Queen ft. David Bowie’s Under Pressure, the newest iteration of the “You Got This” campaign films features Mahomes, Boston and Edwards offering encouragement to young athletes in pressure-packed game moments.
Outerknown Partners with Keel Labs on Next-Gen Blanket Shirt
Outerknown released a limited-edition Blanket Shirt made with Kelsun, a seaweed-based fiber from Keel Labs. This is the first commercially available garment made with the product.
Cutters Sports Signs NFL Wide Receiver Marvin Harrison, Jr.
Harrison, Jr. represents Cutters as a global football brand ambassador, wearing the brand’s receiver gloves with C-Tack grip during gameplaym including the performance Rev Pro and the padded Gamer.
G/Fore Launches Ready-to-Wear Collection
Boasting tailoring with sophisticated design and modern sensibility, the brand’s latest apparel collection for men and women expands on its array of apparel from the golf course to everyday.
