EXEC: Lululemon Cuts FY Outlook Again as North America and China Markets Deteriorate
The vertical retailer slashed its full-year guidance for the second straight quarter as softer-than-expected Q2 sales have deteriorated further in Q3 in its largest markets in North America and China. Beyond weak responses to new product launches, Lululemon told analysts its core leggings category is being impacted by a shift toward looser-fitting styles.
EXEC: Oura Ring Maker Heads to the Public Markets with Initial S-1 Documents Filed for IPO
The number of shares to be offered in Oura Inc. and the price range for the proposed offering have not yet been set so the actual raise and valuation have yet to be determined. The company’s latest funding round in fall 2025 was concluded with a valuation of $11 billion and recent reporting had the expected valuation for an IPO at $16 billion.
EXEC: Athletic Lifestyle Footwear Turns in ‘Star” Performance for Journeys
While sluggish sales of legacy athletic footwear silhouettes are depressing sales trends at Foot Locker and JD Sports mall competitors, Journeys found athletic lifestyle product pacing its positive sales performance in the second quarter.
EXEC: Axe Falls Again in Callaway Ad Debacle as Good Good Leadership Ousted
Good Good Golf CEO Matt Kendrick and company President have both stepped down from their roles amid continued fallout from an ad promoting a co-branded Callaway Golf driver that was widely criticized on social media for trivializing violence against women.
BRP, Inc. Commences Planned Financial Leadership Transition
The Quebec, Canada-based parent of the Ski-Doo, Sea-Doo and Lynx power sports brands, is reporting that Sébastien Martel will retire from his position as chief financial officer (CFO) and Minh Thanh Tran will be appointed CFO, effective October 1, 2026.
EXEC: Fenix Outdoor Opens First Fjällräven & Co. Concept Store in Boston, Mass.
The new store features a curated collection of products from Fjällräven, Royal Robbins, Devold and Hanwag, all brands in the Fenix Outdoor family. The company will continue to offer Fjällräven’s outdoor performance gear at the recently relocated Fjällräven Brand Store.
EXEC: Helly Hansen Eyes Massive Growth Opportunity in Tech Outdoor and Trail
At the Helly Hansen Investor Day held Wednesday, September 2 at the Norwegian brand’s headquarters in Oslo, executives from the brand’s new parent company, Kontoor Brands, Inc. revealed plans to double Helly’s revenues over the next five years, largely by further expanding beyond its roots in ski and sailing to reach trail runners, hikers, backpackers, […]
Dr. Martens Adds Talent from Marc Jacobs, Adidas
Dr. Martens appointed Isadora Versiani, formerly at Marc Jacobs, as global product design director and Nadia Svensson, formerly at Adidas, as global merchandising and product director.
EXEC: Oura Makes Board Appointments
The Finnish maker of smart rings that track health, fitness and sleep , which recently confidentially filed for an initial public offering, will appoint Jason Warnick, Leslie Kilgore, Miki Kuusi, and David Sze to its board of directors
EXEC: Sportsman’s Warehouse CEO Paul Stone Talks Back Half Plan, Healthiest Inventory in Years
The CEO said close management of inventory remains a key priority, and made that point by noting that total inventory was down over $44 million year-over-year at quarter-end. In-stocks on core products have reportedly improved from about 50 percent two years ago to over 80 percent this year.
SGB Media Closed for Labor Day Holiday Weekend
In observance of the Labor Day holiday, SGB Media will be closed after noon on Friday, September 4 and for the full day on Monday, September 7. SGB Media will return to the office and resume newsletter publication on Tuesday, September 8.
EXEC: GoPro Goes Big in Merger with Starman Optical, Extends Reach into AI Infrastructure
Hey, if Allbirds can become Smartbird and transition into a sector where capital is plentiful, why can’t GoPro take the AI route and create a StarPro? Pure speculation there but Starman’s U.S.-made optical transceivers are expected to be added to GoPro’s portfolio, extending the company’s reach into the large and rapidly growing market for AI infrastructure in optical transceivers.
EXEC: Toni Sailer Skiwear Brand Names Timo Regier to New Managing Director USA Post
Timo Regier comes to Toni Sailer after nearly 15 years with Kjus, where he was most recently EVP of global sales and a member of the Board of Management. Prior, Regier reportedly worked for Callaway Golf in Europe for over six years.
EXEC: Schotex Global Appoints Nordic Sales Director
The Hong Kong-based company has named outdoor industry sales veteran Mats Jengard as its head of sales for the Nordic region. Based in Sweden, Jengard has served as sales manager for Norrøna, PrimaLoft and W.L. Gore & Associates.
EXEC: Kappa Signs Superdry Co-Branding Deal
Italian sportswear label Kappa signed a long-term co-branding agreement with Britain’s Superdry & Co. covering apparel and footwear across the UK and select European markets.
