SGB Today Sports & Fitness
Lululemon to Launch Apparel Range with Fanatics and the NHL
The new Lululemon apparel range will feature 11 of the NHL’s 32 teams this season, including the New York Rangers, Boston Bruins, Toronto Maple Leafs and Vancouver Canucks, with plans to expand to all the league’s franchises next year.
Specialized Launches “Reduce, Reuse, ReSpecialized” Program
The global bike repair program aims “to get one million bikes back on the road by the end of 2025 and also offers “free tune-ups, free helmets for kids, and discounted repairs at participating retail locations worldwide.”
Puma Launches First Global Basketball Campaign
The latest marketing campaign “Forever. Faster. – See The Game Like We Do,” features Puma Hoop athletes Breanna Stewart, Flau’jae Johnson, Scoot Henderson, LaMelo Ball, and Tyrese Haliburton.
Nike LeBron XXII Lockdowns Support for Explosive Movement
The LeBron XXII, available November 1, introduces a new midfoot saddle construction that acts as a guardrail and provides a natural control and stability, enabling the next generation [shoe] to lock in, take off and push the limits.
Adidas x Mahomes Strategy Uniform Amplifies Partnership
The unveil of the Adidas x Mahomes Strategy uniform by Patrick Mahomes further amplifies the power of their partnership and continue to establish new ways to promote their combined brands.
Foot Locker Signs Multi-Year Partnership with Chicago Bulls
Ahead of the 2024/25 NBA season, Foot Locker, Inc. announced a multi-year partnership with the Chicago Bulls. “The rich legacies of Foot Locker and the Chicago Bulls—two institutions that have long been at the forefront of basketball culture—make this partnership a natural fit,” said Frank Bracken, EVP and chief commercial officer at Foot Locker.
Rhone, NBA Tap All-Star Kevin Hart For Wellness Campaign
The NBA has partnered with apparel brand Rhone to create awareness around the importance of cognitive and physical fitness with Miami Heat’s Kevin Love.
Asics Arabia Signs Partnership with Saudi Sports for All Federation
As a strategic partner for two SFA events, Asics Arabia will be a key sponsor of the Riyadh Marathon, an annual event held in February.
Planet Fitness Offers Free Visits To Those Impacted by Hurricane Helene
Planet Fitness is opening its doors to anyone impacted by Hurricane Helene, allowing them to use select locations free of charge.
Payntr Golf x Jason Day Launch Golf Eighty Seven SC Collection
Golf Eighty Seven Speed Classic shoe launches today, October 4, with three additional Speed Classic models to be released in Spring 2025. Day holds equity ownership in Payntr Golf furthering his commitment to the brand’s mission in the design and development of the collection.
Puma #Know Your Stuff: Real leather vs Vegan Leather Debate
The educational content series from Puma explores the conversation surrounding manufacturing goods with leather versus vegan leather and the environmental impact of each, created with input from Aishwarya Sharma, a Puma “Voices of a Re:Generation” and global goals ambassador.
QVC Forms Multi-Year Partnership with USA Pickleball
Through the agreement, the home shopping network gains exclusive broadcast rights to select USA Pickleball Golden Ticket Tournaments during the year and the Biofreeze USA Pickleball National Championships held in November.
Score Sports Expands Partnership with Babe Ruth League Baseball
Eli Manning, two-time Super Bowl Champion and Score Sports investor, said “My brothers and I competed in everything growing up, and we especially cherished our time on the baseball field and being a part of the Babe Ruth community. Now, through my involvement with Score, it’s great to see things come full circle.”
Simon Property Group “Meet Me @the Mall Campaign” Targets Gen Z Consumer
The Group’s Meet Me @themall campaign “blends 1980s and 1990s nostalgia with a new generation who want to shop, eat, stay, and play at the mall as much as their parents do.”
Under Armour Partners with North Dakota State
Under Armour entered into a new partnership agreement to become the official outfitter of North Dakota State University, effective July 1, 2025.
