SGB Today Sports & Fitness

Athleta adds Katie Ledecky to Power of She Collective

Ledecky, as a member of Athleta’s Power of She Collective, will participate in product wear testing across Athleta’s assortment, wear Athleta as her apparel brand outside the water and appear in key Athleta campaigns.

Puma Becomes New Kit Supplier of RB Leipzig

Puma signed a long-term partnership with Bundesliga football club RB Leipzig to equip all men’s, women’s and youth teams from the 2024/25 season onwards.

Adidas Tour360 24 Focuses on Fit, Durability and Performance

Adidas focused on three key areas with the new Tour360 24: Fit, Performance and Durability. The Tour360 24 will be available in a variety of colorways in laced and BOA versions for men and women, along with a junior model inspired by the footwear.

Puma partners with F1 Academy, Champions Women in Motorsports

“Puma’s collaboration with F1 Academy is so much more than just a sponsorship; it’s a continued commitment to the advancement of females in sport, specifically Motorsport.” — Maria Valdes, Chief Product Officer, Puma

Light Up Your Run with Garmin Forerunner 165 Series

“With personalized training plans, advanced running and recovery metrics and 24/7 wellness monitoring, these user-friendly smartwatches include impressive tools to help you cross the finish line.” –Dan Bartel, Vice President of Global Consumer Sales, Garmin

Spenco launches Golf Stability Insole

“These insoles offer a unique solution for golfers who want to enhance their performance and enjoy their game more.” —Michael Polk, CEO of Implus