SGB Today Sports & Fitness
Tailwind Nutrition launched Rapid Hydration, a natural electrolyte drink mix with a blend of electrolytes and Vitamin C to optimize hydration during workouts or the day.
Montana’s The Frontier Conference reported it signed a five-year deal with Nike and BSN Sports to be its official conference apparel and equipment provider.
Originally made as a smaller companion to Able Carry’s Daily Backpack, the Thirteen Daybag offers a compact silhouette, maintaining its shape empty or full and is slightly taller with 13 liters of space.
“Based on the feedback from our community, customers and athletes, we identified an opportunity to make a good thing even better,” said Danny Giovale, founder and owner of Kahtoola.
Altra launched the VIA Olympus 2, the second iteration of its max cushion shoe.
Skims, co-founded by Kim Kardashian, reportedly signed a three-year deal to be the official underwear partner of the NBA, WNBA and USA Basketball.
Under Armour Inc. announced that Sacramento Kings point guard, De’Aaron Fox, has signed as the first signature athlete with its Curry Brand under a multi-year partnership.
Linksoul, the golf gear and apparel manufacturer, launched into kidswear with its Linksoul Kids Capsule Collection.
Nike added Hibbett, Inc. as the latest partner for its Connected Partnership loyalty program, enabling its customers to access Nike member products and services.
Baffins introduced Cush (CFL), a limited-run extension of its Hybrid Slipper Collection, with the logos of the Canadian Football League (CFL) and all nine teams.
Aligned with Timberland’s sustainability initiatives, the frames in this collection incorporate bio-based injected plastic and acetates, with percentages ranging from 35 percent to 80 percent depending on the style.
Kane Footwear and Honey Stinger collaborate on limited-edition shoe to promote recovery.