SGB Executive Outdoor
EXEC: Deckers Shares Plunge on Weaker Hoka Growth in Q4 and Q1 Guide Miss
The Hoka brand drove a 3 percent year-over-year increase in the DTC business, which was said to reflect “continued strong growth from international regions and a slight decline in the U.S. due to some unique factors in the quarter.”
EXEC: Tariff Worries Overhang NSGA Leadership Conference Energy
Tariffs were top of mind at the NSGA 2025 Leadership Conference but so was confidence that the sporting goods industry would figure out ways to mitigate any fallout. Attendees told SGB Executive that suppliers were so far keeping price increases to a minimum while also ramping up communications with dealers to provide an early read on potential changes.
EXEC: Arc’teryx Still King at Amer Sports But Growth Trend Moderates
For full-year 2025, Amer Sports expects the Technical Apparel segment revenue, which is primarily Arc’teryx, to increase in the range of 20 percent to 22 percent. Segment operating margin is expected at ~21 percent.
EXEC: VF Q4 Profits Beat Plan as TNF and Timberland Deliver Healthy Growth
While Vans disappointed, VF Corp. saw a robust revenue performance in the fourth quarter by The North Face and Timberland while profits came in better-than-expected due to payback from its Reinvent transformation program. Outerwear as a “standout” for TNF while Timberland’s sales surged 34 percent on a currency-neutral basis in the Americas region.
EXEC: Salomon Footwear Continues to Boost the Brand and Parent Amer Sports
The Amer Sports Outdoor Performance segment saw revenues increase 25 percent year-over-year to $502 million in Q1, driven by “very strong performance” in Salomon Softgoods and “good results” in Winter Sports Equipment, following a slow start to the winter season.
EXEC: Amer Sports C-Suite Details Small Tariff Impact and FY Guidance Bump
The parent of the Arc’teryx, Peak Performance, Salomon, Atomic and Wilson Sports brands is far less exposed to U.S. market issues than many other brands and has a far larger Asia, China and Europe component than many others that are more U.S.-centric.
EXEC: Nordstrom, Inc. Shareholders Approve Family’s Take-Private Merger Deal
Following the close of the transaction scheduled for Tuesday, May 20, the Nordstrom Family will have a 50.1 percent majority ownership stake in the company, and Nordstrom will become a private company.
EXEC: Portland’s Next Adventure Set to Shutter After Epic Summer Retirement Sale
Deek Heykamp and Bryan Knudsen, the owners of Next Adventure, announced this week that their stores would be closing this year and the two friends since childhood would be retiring.
EXEC: Canadian Tire to Keep Hudson Bay Company Brand Alive; Acquires Assets
CTC quietly announced Thursday, May 15 that it had entered into a definitive agreement to become the home of iconic Canadian brands and other intellectual property of the Hudson’s Bay Company
EXEC: Lowa’s Peter Sachs Talks Retirement, Outdoor Industry Changes
Peter Sachs, the longtime U.S. general manager at Lowa, sat down with SGB Executive to talk about his 29-year career building the German boot maker’s U.S. business, the current state of the outdoor industry, and semi-retirement plans.
EXEC: Boot Barn CEO Expects Little China Tariff Impact on Exclusive Goods
The company will only have 5 percent on order from China in the second half of the year, with China exclusive brand product ~$2.3 million of “tariffable product” for the remainder of fiscal 2026.
EXEC: Dick’s SG and Foot Locker Confirm $2.4 Billion Merger Deal
After seeing the global ambitions grow for JD Sports and Sports Direct, now comes the colonists, with Dick’s Sporting Goods fighting the good fight to protect the motherland from the ambitions of the crown while offering a new global vision for the Dick’s Sporting Goods and Foot Locker brands.
EXEC: Rocky Mountain Transitions into Chaos After Court-Directed Sale of Assets
Three new owners are involved with e-bike maker Maui Bikes, headquartered in Québec. The new ownership team is said to bring diverse expertise, a shared love for cycling and the outdoors and a clear commitment to growing Rocky Mountain while staying true to its DNA.
EXEC: U.S. and China Agree to 90-Day Tariff Pause
In announcing a pause on the tariff war, the U.S. tariffs were cut to 30 percent from 145 percent, and the China tariffs on U.S. goods were cut to 10 percent from 125 percent as the two countries work to develop a long-term deal.
EXEC: Merrell Parent’s CEO Lays Out Q1 Results, Tariff Plans and Q2 Growth Estimates
Wolverine Worldwide first quarter revenue grew by over 5 percent on an ongoing basis and nearly 7 percent on a constant-currency basis, with the results driven by the company’s two biggest brands: Saucony and Merrell.
