SGB Update

Atomic Strengthens North America Leadership Team, Adds New GM

Sean Kennedy, a 12-year Atomic veteran, has been promoted to general manager, North America. He was most recently marketing director for North America. He reports to Christian Haitzmann, VP of commercial, reflecting the closer alignment of regional omni-channel execution within Atomic’s global commercial organization.

Xponential Fitness Names New President

Danielle Parra is said to bring over 20 years of experience in operations, marketing, product development, and digital across franchise systems and private equity-backed organizations.

SGB Executive

EXEC: Hoka Parent and Nike Inc. Stocks Downgraded on Potential GLP-1 Adoption Effect

From a category perspective, the Wells Fargo analyst sees footwear and athletic apparel as “underperformers” within the movement toward GLP-1 adoption. As a result, he said he has become “more negative” on footwear and athletic stocks. He downgraded Nike Inc. to Equal Weight from Overweight and Deckers Outdoor to Underweight from Equal Weight.