SGB Update

Liberated Brands Europe Acquired by OneTurn S.A.S.

OneTurn S.A.S., a company newly formed by members of Liberated’s leadership team — CEO Joost Grootswagers and COO Antoine Lanusse — will continue to “preserve and grow the business independently.”

U.S. Consumer Confidence Sinks to Near Five-Year Low

The Conference Board’s Consumer Confidence Index fell to 86 on the month, down 7.9 points from its prior reading and below the Dow Jones estimate of 87.7. It was the lowest reading since May 2020.

SGB Executive

EXEC: Adidas CEO Clarifies U.S. Pricing Position; Will Wait for Competitors’ Moves

On Adidas’ first-quarter analyst call, Bjørn Gulden CEO, said Adidas hasn’t yet raised prices on U.S. products due to the U.S. tariffs but expects to should the tariffs remain and only after other brands raise prices. He said, “I have seen that certain press is writing that Adidas is raising prices. That is, of course, not true.”