SGB Executive

Why Is Champion Winning Again?

Why Is Champion Winning Again?

Champion, which is celebrating its 100th year in 2019, has been on a roll over the last two years. Here, David Robertson, director Champion Brand Marketing, discusses the many facets of the brand's extensive “100 Years for the Team” anniversary campaign, its decision to open full-price stores and enter the premium footwear category, and what’s driving Champion’s momentum.

Pin It on Pinterest

Share This