SGB Update

PickleRage Appoints CEO

PickleRage has appointed Rich DeStasio as CEO to support its continued national expansion. Previously, DeStasio is reported to have helped drive the expansion efforts for a major Orangetheory Fitness franchisee.

Billabong Expands into Eyewear with L’Amy America

Under the agreement, L’Amy America will design, manufacture and distribute optical frames, fashion sunglasses, eyewear accessories, snow goggles, and motosport goggles in the U.S. and Canada for men, women and kids.

HFA Report: Gym Membership Climbs 5.6 Percent in 2025

The Health & Fitness Association (HFA) released its 2026 US Health & Fitness Consumer Report, showing that 81 million Americans belonged to a gym, studio, or other fitness facility in 2025, marking an all-time high and a 5.2 percent increase from 2024. The share of members who did not use their membership was 4.6 percent, an all-time low.

SGB Executive

EXEC: Tactical and Outdoor Rec Led Active Consumer M&A Activity Growth in 2025

Tactical Products M&A maintained its prior-year momentum, with deal volume increasing by 19 percent in 2025. Outdoor Recreation M&A volume saw its second consecutive year of expansion, rising 48 percent to 164 transactions. In Apparel & Footwear, M&A activity retracted nearly 14 percent year-over-year to 152 deals in 2025, the first decline since 2022.

KOA: Camping Participation Builds on Post-Pandemic Gains

The 12th Annual Camping & Outdoor Hospitality Report from Kampgrounds of America, Inc. (KOA) found over 52 million North American households camping in 2025, about even with year-ago levels but still well above pre-pandemic levels. Wellness and a recharge were found to be increased motivators for glamping, first-time guests, and aging campers.  

Birkenstock Opens First Swiss Store

Birkenstock opened a store in Zurich, marking its first store in Switzerland and 30th store in Europe. Measuring 70 square meters (230 square feet), the store is located on Storchengasse in the historic Old Town section of Switzerland’s financial capital.