Archives: Press Releases

Krimson Klover, the activewear company created by women, for women, announces Girl PWR, the future in Ski Glam. Krimson Klover looks back to leap forward, reminiscing about the carefree days of the early ’60s with bold floral prints and bright colors. The fall 2021 collection bridges nostalgia with modern fiber blends, fresh silhouettes and rich […]

January 4, 2021 (Lake Forest, CA) – As a skateboarder-owned brand that has remained true to its mission since 1986, etnies thanks skateboarding for an unforgettable 35-year ride!  In 2021, etnies salutes its past, enjoys the present and looks to continue pushing the limits in the future. etnies CEO, owner and a skateboarder, Pierre-Andre shares […]

SPY+ has always been a bit beyond control, and its new augmented reality filter gives retailers and brand loyalists an unrestricted way to showcase and experience its brand-new Marauder snow goggle. Moreover, SPY+ is the first eyewear brand to deploy Google’s innovative Swirl technology to engage consumers and drive significant traffic to retailers so that […]

Club Pilates announced a multi-year partnership with U.S. gold medal gymnast and wellness advocate Aly Raisman. Raisman will serve as a core ambassador for the brand to raise awareness around the benefits of Pilates. “My goal in working out now is to feel better both physically and mentally,” said Raisman. “I really enjoy Club Pilates […]

Salomon and Locally are evolving their long-term partnership to provide customers with the option to purchase hardgoods products online and pick up in-store with premium retail partners. This expansion of services aligns with the shift in consumer behavior and will allow customers to purchase their winter hardgoods products in the easiest and quickest way possible. […]

Today Coca-Cola inspires an apparel collection with Lifted Research Group (LRG). The LRG for Coca-Cola collection drops on December 26 and is available for a limited time at select retailers and L-R-G.com. During this time of year, the red and white classic Coca-Cola logo and happy polar bears make people smile in the more than […]

Skratch Labs announced the release of a new size of Sport Recovery Drink Mix Chocolate. This 1200g, 24-serving bag offers an answer to the consumer feedback the brand received that the 600g, 12-serving bag was not sufficient for their needs. Chocolate is the first, and currently the only, 1200g bag size for Skratch Labs line […]

Boulder, CO (December 10, 2020) – Skratch Labs, an innovator in performance nutrition, announces the release of a new size of Sport Recovery Drink Mix Horchata. This new, 50g single-serving pouch provides a convenient option to the 12-serving 600g bag that is currently available, and extends Skratch Labs line of recovery mix, which also includes […]

Boulder, CO (March 21, 2020) – Skratch Labs, an innovator in performance nutrition, announces the release of a new size of their Sport Hydration Mix flavor, Strawberry Lemonade. Skratch has expanded the size offering of Strawberry Lemonade to include a 60 serving bag. The larger bag keeps customers stocked up on Skratch for longer and […]

Nautilus, Inc. received a CES 2021 Innovation Award* for its Bowflex VeloCore bike. The product was recognized for its innovative design and as the industry’s first dual-mode indoor cycling bike. The Bowflex VeloCore bike is the first indoor cycling bike to feature both a stationary setting and leaning mode. In leaning mode, users can push […]

In early 2021, Adidas will drop its latest footwear technology, Futurenatural. Designed to mirror an athlete’s speed and quick change of direction, Futurenatural offers a seamless design and 360-degree fit system. The one-piece shoe mold works with an athlete’s natural movement for freedom and dynamic angles. The first iteration of the technology will be featured […]

  Since its U.S. launch this past Spring, Greyp Bikes has received praise for its tech-heavy, connected, trail-capable E-MTB line, and will close out the year on another high note — the judges at the 2021 Outdoor Retailer Innovation Awards (ORIA) have named its G6.2 model a finalist in the competition for January’s virtual Winter […]

ARCHER Components wireless electronic system is shifting the paradigm of electronic components in the bike industry and has widened its reach with the Drop Bar Remote (DBR). The remote follows on the heels of its mountain bike shifting system. Since 2015 Archer Components has been manufacturing wireless shifting and with the rapid adoption of gravel […]

Nautilus, Inc. announced the launch of its Bowflex treadmills featuring the JRNY digital fitness platform to further distinguish it “as a connected fitness company with a portfolio of digital products at different price points for all users.” The Bowflex treadmills offer a built-in HD touchscreen, either 7-inch or 10-inch, allowing users to access entertainment options […]

HitchFire has teamed up with Ignik as its official partner for refillable propane tanks. The partnership was formed in recognition of HitchFire’s commitment to reducing the use of single-use propane tanks and provide an easy and more cost-effective way for customers to power their hitch mounted grills. The Ignik refillable Gas Growler holds 4.5 liters […]