SGB Today Sportsmans
Foundation Wellness Introduces Currex BasketballPro
BasketballPro is a sport-specific performance insole engineered exclusively for basketball, designed to deliver enhanced court feel, dynamic support, responsive energy return, and stability during high-intensity play.
Ducks Unlimited Celebrates 89 Years of Conservation
Ducks Unlimited, since 1937, sportsmen and women and dedicated volunteers, partners and supporters, have protected or restored “more than 19 million acres of habitat across North America in the areas most important to ducks and geese.”
Shimano North America Fishing Adds Amy Spoon to Pro Staff Covering PNW
Shimano North America Fishing has added Amy Spoon of Montesano, Washington to its pro-staff, representing in the Pacific Northwest.
Wolverine Partners with Paramount’s “Landman” Series
Wolverine has entered a multi-channel partnership with Paramount to serve as the exclusive work boot for the second season of its successful “Landman” series, premiering on Paramount+ on November 16.
Glik’s Invests in Aptos ONE POS and OMS for a ‘Future Forward’ Unified Commerce Experience
This strategic initiative will yield key benefits, including more unified customer experiences across physical and digital channels, POS mobility, and simplified, centralized store operations management.
Columbia to Bring Back Peter Moore’s Bugaboot
Columbia Sportswear will reintroduce the Bugaboot 1, the brand’s first footwear product, for a limited release, on October 14. Columbia has manufactured only 1,993 pairs with Columbia Greater Rewards members having first access, and to the public the following day at key retailers.
Wolverine Launches “Best Boots” in 142-Year History with Infinity System
Tested in the Saucony Human Performance and Innovation Lab, a sister brand to Wolverine, the Alpha featuring Wolverine Infinity System “demonstrates a 234 percent increase in energy return in the heel, 121 percent in the forefoot and 142 percent more impact absorption than the current category-leading product.”
Yeti Secures Licensing Partner for Promotional Channel
Prime Line, a division of S&S Activewear, has become the preferred supplier of Yeti products in the promotional channel.
GCOOS Develops New Open-Source Tool for Accessing Ocean Data
A new open-source tool released by GCOOS connects AI assistants to scientific data servers, allowing oceanographers, climate researchers, marine scientists, and the public to access vast databases of ocean information.
Report: Cross-Border E-Commerce Shipping Hits a Regulatory Wall
Nearly three-quarters (73 percent) of product categories now fall into tariff-sensitive classifications, with customs authorities worldwide significantly ramping up enforcement.
Baffin Launches Detour (MET) Unisex Boot for Demanding Environments
While this style is designed with the mining industry in mind, its durability and protection are applicable for various other applications and fields, including agriculture, chemicals, construction, food processing, manufacturing, and utilities.
Kuiu Taps Noble Biomaterials for Newest Antimicrobial Technology in Hunting Apparel
Kuiu’s new Velocity tee is the first product available that uses Noble’s latest citric acid-based antimicrobial solution and is said to be the beginning of many new fabric developments planned between Kuiu and Noble.
Henry Repeating Arms Honors The American Construction Worker with Tribute Edition Rifle
Built on the award-winning Henry Golden Boy .22 S/L/LR platform, this lever-action rifle, like the rest of Henry’s Tribute Edition rifles, features detailed engraved embellishments that pay tribute to some of the country’s most fundamental workforces and constituencies.
Franklin Armory Brings Reformation Back to Market
The U.S. manufacturer of firearms and accessories, announced that production and sales of its 7.5-inch and 11.5-inch barrel length Reformation models are now sold GCA “firearm,” not SBS, SBR or NFA.
ENDVR Announces Innovative Consumer Cash Back Feature: Join the Waitlist for Early Access
A smarter way to drive and track in-store xales — ENDVR’s new consumer cash back feature.
