SGB Today Sportsmans
Wolverine Partners with Paramount’s “Landman” Series
Wolverine has entered a multi-channel partnership with Paramount to serve as the exclusive work boot for the second season of its successful “Landman” series, premiering on Paramount+ on November 16.
Glik’s Invests in Aptos ONE POS and OMS for a ‘Future Forward’ Unified Commerce Experience
This strategic initiative will yield key benefits, including more unified customer experiences across physical and digital channels, POS mobility, and simplified, centralized store operations management.
Columbia to Bring Back Peter Moore’s Bugaboot
Columbia Sportswear will reintroduce the Bugaboot 1, the brand’s first footwear product, for a limited release, on October 14. Columbia has manufactured only 1,993 pairs with Columbia Greater Rewards members having first access, and to the public the following day at key retailers.
Wolverine Launches “Best Boots” in 142-Year History with Infinity System
Tested in the Saucony Human Performance and Innovation Lab, a sister brand to Wolverine, the Alpha featuring Wolverine Infinity System “demonstrates a 234 percent increase in energy return in the heel, 121 percent in the forefoot and 142 percent more impact absorption than the current category-leading product.”
Yeti Secures Licensing Partner for Promotional Channel
Prime Line, a division of S&S Activewear, has become the preferred supplier of Yeti products in the promotional channel.
GCOOS Develops New Open-Source Tool for Accessing Ocean Data
A new open-source tool released by GCOOS connects AI assistants to scientific data servers, allowing oceanographers, climate researchers, marine scientists, and the public to access vast databases of ocean information.
Report: Cross-Border E-Commerce Shipping Hits a Regulatory Wall
Nearly three-quarters (73 percent) of product categories now fall into tariff-sensitive classifications, with customs authorities worldwide significantly ramping up enforcement.
Baffin Launches Detour (MET) Unisex Boot for Demanding Environments
While this style is designed with the mining industry in mind, its durability and protection are applicable for various other applications and fields, including agriculture, chemicals, construction, food processing, manufacturing, and utilities.
Kuiu Taps Noble Biomaterials for Newest Antimicrobial Technology in Hunting Apparel
Kuiu’s new Velocity tee is the first product available that uses Noble’s latest citric acid-based antimicrobial solution and is said to be the beginning of many new fabric developments planned between Kuiu and Noble.
Henry Repeating Arms Honors The American Construction Worker with Tribute Edition Rifle
Built on the award-winning Henry Golden Boy .22 S/L/LR platform, this lever-action rifle, like the rest of Henry’s Tribute Edition rifles, features detailed engraved embellishments that pay tribute to some of the country’s most fundamental workforces and constituencies.
Franklin Armory Brings Reformation Back to Market
The U.S. manufacturer of firearms and accessories, announced that production and sales of its 7.5-inch and 11.5-inch barrel length Reformation models are now sold GCA “firearm,” not SBS, SBR or NFA.
ENDVR Announces Innovative Consumer Cash Back Feature: Join the Waitlist for Early Access
A smarter way to drive and track in-store xales — ENDVR’s new consumer cash back feature.
Feetures Launches First Non-Sock Product with Performance Tees
Known for its performance socks, the Stride Flex Performance Tee line, comes in men’s and women’s styles and various colors, designed for physical activity and everyday wear.
Berghaus Adapts Program Removes Barriers to Outdoors for Disabled
Through Berghaus Adapts, consumers can request changes to the brand’s clothing and equipment to meet their specific physical needs. The company’s product team, based in North East England, will work directly with them to develop products for use in the outdoors that have otherwise made accessibility unattainable.
First FDA-Approved Treatment for Severe Frostbite Now Available in the U.S.
Studies show that thousands of people in the U.S. are hospitalized with frostbite yearly. This debilitating condition, most often affecting winter sports enthusiasts, military personnel, and outdoor workers, can lead to digit or limb necrosis requiring amputation.
