SGB Today Sportsmans

Sergeant Names Ray “Cash” Care Global Brand Ambassador

Care, an ex-Navy Seal, joins the company as it prepares to launch an expanded product line of tactical, outdoor and survival gear with a new cross-platform ad campaign reaching service members, law enforcement, first responders, adventurers, and outdoor enthusiasts across the U.S. 

Recon Launches Police Interceptor E-Bike and Training Center

The e-bike can be configured to meet any standard U.S. e-bike class with the option of custom programming. This summer, Recon will open the first law enforcement e-bike training center, in conjunction with the Allen County Sheriff’s Department, on two hundred-plus acres in Fort Wayne, IN.

2024 Retail Strategy Checklist: Maximizing Wholesale Channels for Active Outdoor Brands

Sponsored Content From ENDVR: To ensure your brand is poised for success in the wholesale/retail channels in 2024 and beyond, exploring the 2024 Retail Strategy Checklist for Active Outdoor Brands is a critical first step. This resource will equip your brand with the strategies to thrive in an ever-evolving industry landscape.

Legendary Innovator Gert Boyle: Spanning Generations

The First Lady of Innovation was more than an industry icon and philanthropist. She was a model for the power of the pioneering spirit—venturing into the unknown with vision and determination and leading by example for others to follow.

Orvis Releases 4th Generation Helios Fly Fishing Rod

“The new Helios is a reimagining of what’s possible in a fly rod and its ability to deliver the best experience for an angler. Four times more accurate than the industry benchmark H3 is not hyperbole.” —Shawn Combs, Director, Fishing Design and Development, Orvis