SGB Update Sportsmans
5.11, BOA and Primaloft Parent CODI’s Debt Ratings Downgraded
Moody’s said the downgrade reflects CODI’s “elevated financial leverage based on the restated financials, the uncertainty around the company’s ability to reduce leverage and generate sustained and comfortably positive free cash flow over the next 12 months.
PrimaLoft Elevates Fawn Knadler to NA Sales Director
PrimaLoft, Inc. has promoted Fawn Knadler to North American Sales Director, timed with the company’s focus on strengthening and expanding its commercial sales efforts in North America.
Report: Early Survey Results from Promo Products Sector May Reflect Broader Industry Expectations for 2026
The responses, as presented in this word cloud graphic, were probably not so different than how many in the active lifestyle market would respond, although “uncertain” and “tariffs” would certainly warrant space near the top as well.
Dead Air Silencers Appoints Creative Manager
Dead Air Silencers, based in Heber City, UT, has appointed Miles Mortensen as creative manager for both the Dead Air and Dead Air Defense brands. A lifelong firearms enthusiast, Mortensen transitioned full-time into the firearms industry a decade ago.
Night Fision Acquires Zaffiri Precision
Night Fision, a maker of tritium insertion, iron sight solutions and optic plate adaptors, announced the acquisition of Zaffiri Precision, known for its customizable aftermarket gun slides and barrels that are compatible with Glock and Sig Sauer.
Reju to Open First U.S. Materials Recycling Facility in Rochester, New York
French materials recycling company Reju, led by former Under Armour CEO Patrik Frisk, plans to open its first U.S-based industrial facility in Rochester, NY, aiming to regenerate 300 million articles annually. The plant is expected to be operational at the site by the end of 2029 and support 70 jobs.
Turtle Fur Appoints Michael O’Connell VP of Sales
O’Connell reportedly brings solid experience to the role, having served 15 years in sales leadership roles in the outdoor industry. Most recently, he was director of North American Sales at Outdoor Research.
OA Defense Appoints VP of Business Development
OA Defense, maker of the 2311 handgun, named Heather Eckhardt as national VP of Business Development. Eckhardt brings over 15 years of industry experience, including her last role as VP of Business Development at SAR USA.
Circana: December Retail Sales Flat, Units Down 1 Percent
U.S. retail sales revenue was flat across food, consumer packaged goods (CPG), and discretionary product segments, and unit demand declined 1 percent during the five weeks of December compared to the same time in 2024, according to point-of-sale data from Circana.
Walmart Inc. Names New CEOs for Walmart U.S., Walmart International, and Sam’s Club
In a move that may signal an even bigger focus on the U.S. e-commerce business, David Guggina, currently chief e-commerce officer of Walmart U.S., has been named the next CEO of Walmart U.S., the retailer’s largest division. John Furner, Walmart’s current U.S. CEO, is scheduled to take over as Walmart Inc. CEO from longtime boss Doug McMillon in two weeks.
Under Armour Names Kara Trent Global CMO, Adam Peake President for Americas
Kara Trent, currently president, Americas, has been appointed chief merchandising officer. SVP for Strategy Adam Peake has been named the next president, Americas. Chief Product Officer Yassine Saidi will move to a senior advisor role focused on design and creative.
5.11, BOA and Primaloft Parent CODI Now SEC Compliant After Filing 10-Q for Q3 2025
Company CEO Elias Sabo said that excluding the Lugano diamond retailer subsidiary, which required the company to re-file its 2025 reports, the company’s eight operating subsidiaries “continue to deliver solid performance in an uncertain macroeconomic environment.”
VKTR Industries to Expand Manufacturing and Product in Missouri
VKTR Industries, a manufacturer of AR-15 rifles and Double Stack 1911 handguns, is expanding its manufacturing, logistics and product in House Springs, MO. VKTR has also relaunched White Label Armory, building and supplying AR parts.
Ariat Names Levi’s COO Liz O’Neill as Next CEO; Beth Cross Transitions to Exec Chair
O’Neill will officially assume the CEO role on April 2, working closely with Beth Cross and the senior leadership team ahead of the transition.
Bersa USA Names New CEO
The Argentine firearms manufacturer named Tim Dillon as its new chief executive officer of its U.S. operation. Previously, Dillon held senior leadership roles including vice president of product development at Christensen Arms, president of Dasan USA, and president and CEO positions at both Noveske Rifleworks and STI International.
