SGB Update Sportsmans

Lyman Products Hires Director of Sales & Marketing

Tom Ricks joins Lyman with over 25 years of experience in sales and marketing for consumer-facing products and media companies. He most recently held leadership positions at ESPN, where he worked in the ESPN Outdoors and B.A.S.S. business units.

Hicks Inc. to Distribute X-Vision Optics

This partnership ensures more retailers and consumers can access X-Vision Optics’ advanced technology while serving the outdoor community.

Silencer Central Breaks Ground on New Facility

The 60,000-square-foot facility will house inventory and distribution lines for all Silencer Central products and research and development infrastructure, including an indoor shooting range.

Report: Footwear and Apparel Among Bright Spots for Weaker Store Traffic

“Categories like Apparel, Footwear, and Jewelry saw notable traffic increases on the Saturday following Black Friday, indicating that consumers are spreading out their purchases, revealing a shift in shopping behavior, with extended promotions allowing for more flexibility and reducing reliance on Black Friday.