SGB Update Sportsmans

AGM Global Vision Names Head of Marketing

The manufacturer of night vision and thermal optics for hunters and shooters hired Leslie Vester as head of marketing. Prior, she was at sunglass maker Wiley X.

MidwayUSA Makes Several Merchandising Promotions

The e-commerce retailer for shooting sports promote Josh Costello to director of Merchandising/Shooting; Joe St. Clair to director of Merchandising/Hunting & Outdoors; and Nate Hill to director of Merchandising/Product Information. 

June CNBC/NRF Retail Monitor Report Reveals DD Growth in Key Channels

The effects of a Juneteenth holiday falling on a Friday this year and creating another three-day weekend for the retail month of June – which ran through July 4 this year – also provided a year-over-year boost for retailers and restaurants even as falling gas prices cut into some top-line trends in the month-over-month assessment of the retail business.

Millennium Outdoors Names Director of Sales and Marketing

Millennium Outdoors, known for its tree stands, hunting blinds, tripods, and marine seating for shooting enthusiasts, appointed Scott Ware as its new director of sales and marketing. His career includes a 26-year tenure with Outtech, the rep group that supports Millennium’s sales and marketing efforts.

MidwayUSA Promotes Jeff Larkin to President

The e-commerce retailer for shooting sports promoted longtime executive Jeff Larkin to president, effective immediately. A 33-year veteran of the company, Larkin will report to Larry Potterfield, founder, chairman of the Board, and CEO

Rad Life Mobility Acquires QuietKat from Revelyst

Rad Life Mobility, a subsidiary of Life Electric Vehicles Holdings formed after acquiring Rad Power Bikes earlier in 2026, has officially purchased QuietKat, an off-road e-bike brand formerly owned by Revelyst, Inc.