SGB Update Sportsmans

Okuma Fishing Appoints VP of Product Development
Okuma Fishing Tackle promoted John Bretza to VP of Product Development, where he will continue to lead product strategy and development across all fishing categories.

Silent Steel USA Partners with Maschmedt & Associates
The agreement will provide Silent Steel USA with representation across 23 Western states through Maschmedt & Associates, significantly expanding the brand’s reach and strengthening its presence with key dealers throughout the region.

NRF: Retail Sales Inch Up in January for Fourth Consecutive Monthly Gain
Retail sales saw a moderate monthly increase in January, marking the fourth consecutive month of sequential growth, according to the CNBC/NRF Retail Monitor. Strong year-over-year gains were again seen.

Honda Marine Appoints Division Director
A division of Honda Power Sports & Products, the manufacturer of marine outboard motors, appointed Joshua Matthews as division director, succeeding Daniel Sherlock, who has retired from a 20-year tenure with the company.

Bass Pro Plans New Destination Retail Location for Paducah, Kentucky
The new Bass Pro Shops location will be a 70,000-square-foot space adjacent to the Kentucky Oaks Mall, a commercial hub situated along I-24, north of Highway 60. It is expected to open late 2026 or early 2027.

SGB Media Schedule for President’s Day Weekend
The SGB Morning Update, delivered every Friday, will feature an interview with Hydrapak CEO Matt Lyon and include the most-read SGB Executive articles for the week. There will be no SGB Morning Update or SGB Evening Update newsletters published on Monday, February 16, due to the holiday.

Alabama’s Mark’s Outdoors Changes Ownership
The family-owned hunting, fishing and outdoor retailer operating in Vestavia Hills, AL, in the greater Birmingham area since 1980, transferred the business to Day 21, LLC, led by CEO Russell Watts.

MarineMax Responds to Donerail Group Claim After Interest to Acquire Company
Following Donerail’s recently announced unsolicited indication of interest to acquire MarineMax, Inc. (Indication of Interest), the company said it promptly responded to Donerail with customary questions aimed at facilitating the Board’s evaluation of Donerail’s interest, funding sources and execution certainty.

Wiley X Appoints VP of Marketing and Digital
Protective eyewear maker Wiley X promoted Cory Uehlein to VP of Marketing & Digital, overseeing brand strategy, digital marketing, customer lifecycle programs, creative content, and performance measurement. He joined the company in January 2026.

Archery Trade Association Names New Board Members
James McGovern, owner and marketing director of Rinehart Targets, Tyson Yates, vice president of sales and marketing at Easton, Jeff Adee, president of Headhunter Bowstrings, and Nick Fisher, president and CEO of Arizona Archery Enterprises, will begin their terms on April 1, 2026.

Crunch Fitness Franchise Continues Central Florida Growth
CR Fitness Holdings LLC, a leading franchisee of Crunch Fitness, plans to open Crunch Maitland, a 43,000-square-foot gym in Maitland, FL, with a projected 2026 opening, located at 701 Maitland Boulevard.

Former NFL QB Duck Hodges Launches Men’s Apparel Brand
Founded by Alabama native, former NFL quarterback, and lifelong outdoorsman Devlin Hodges, Club Country offers performance polos, button-down shirts and hats that bridge the gap between traditional golf apparel and technical outdoor gear.

NRF Forecasts Import Cargo Volume to Decline 2 Percent in 2026 First Half on Tough Comps
The current forecasted volumes for the first six months of the year would bring the first half of 2026 to 12.27 million TEU, down 2 percent from 12.53 million TEU during the comparative H1 period in 2025. The decline compared with 2025 was attributed largely to moves to ship goods early before the onset of the Trump tariffs last spring and summer.

Outdoor Holding Company Swings to Profit in Fiscal Q3 on Solid Revenue Growth
The owner of GunBroker.com, an online marketplace for firearms, hunting and related products, delivered a penny per share on the bottom line for the fiscal third quarter ended December 31, 2025, as firearms revenue increased 8 percent year-over-year.

Costco U.S. Comps Climb 6 Percent in February; Internet-Enabled Sales Surge
Excluding gas, Costco’s same-store sales were up 6.8 percent in the U.S. and 6.4 percent overall. E-commerce sales advanced 33.1 percent.








