SGB Update Sportsmans

Johnson Outdoors Swings to Fiscal Q3 Profit on Tariff Rebates, Fishing and Diving Gains
Johnson Outdoors, Inc., the parent of the Jetboil, Old Town, Minn Kota, Humminbird, and ScubaPro brands, for the Company’s third fiscal quarter ending July 3. “We delivered solid third quarter results with total company sales increasing 5 percent, reflecting the strength of our market-leading brands,” said Helen Johnson-Leipold, Chairman and Chief Executive Officer. “While macroeconomic conditions […]

Under Armour Cuts Annual Sales Guidance
Under Armour trimmed its sales guidance for the year due to weak sales trends in North America and Asia-Pacific, now expecting a decline in the mid-single digits versus a slight decline previously. Earnings exceeded estimates with the help of tariff refunds.
American Outdoor Brands Appoints Board Member
American Outdoor Brands, Inc. has appointed Kevin Leary, chief executive officer of Hallador Investment Advisors, to its Board of Directors. Leary will serve as an independent director and has been appointed to the Board’s Compensation Committee and Nominations and Corporate Governance Committee.

Black Diamond Delivers for Clarus in Q2; Tariff Refunds Used in Swing to Profit
The parent company’s earnings recovered In the second quarter due to tariff refunds, but sales also topped guidance. Black Diamond delivered improved revenue, margin and EBITDA, due to a focus on full-price selling. Sales in the Adventure segment were down but generated a strong uptick in gross margins.

Traeger’s Q2 Sales Slump 17 Percent, Trims FY Sales Outlook
Traeger, Inc. reported sales slumped 17 percent in the second quarter and slightly lowered its sales outlook for the year due to soft sales in its meat thermometers business.

NSSF-Adjusted NICS Background Checks Climb 8.5 Percent in July
The National Shooting Sports Foundation (NSSF) reported that its NSSF-adjusted National Instant Criminal Background Check System (NICS) figure for July 2026 climbed 8.5 percent year-over-year, marking its sixth consecutive month of gains.

Traditions Firearms Appoints VP of Sales
Traditions Performance Firearms appointed Jason Evans as VP of Sales. Evans formerly held executive sales positions with shooting brands including Benelli, Weatherby and Blaser.

Helly Hansen Opens Munich Store
Helly Hansen, the Norwegian outerwear maker owned by Kontoor Brands, opened its first owned store in Germany in the city of Munich.

EXEC: Newell Outdoor & Rec Business Core Sales Grow for First Time in 4 Years
The Outdoor & Recreation segment of Newell Brands reported its first gain in core sales in four years, led by high-single-digit growth at Coleman and helped by accelerated investments in innovation. Christopher Peterson, Newell’s president and CEO, said on an analyst call. The segment also includes Baby Jogger, Bubba, Campingaz, Contigo, Ex Officio, and Marmot.

Utah’s Al’s Sporting Goods to Close Boise Location
Al’s Sporting Goods plans to close its location in Boise, ID. The outdoor retailer will continue to operate three stores in Utah in Logan, Orem and St. George and one in Idaho in Idaho Falls.

UofM Consumer Sentiment Index Improves for Second Straight Month
The University of Michigan’s Consumer Sentiment Index rose to 55.2 in July, up from 49.5 in June and improving for the second straight month. However, the index remained well below last July’s 61.7 due to concerns over the economy and inflation.

Report: Fishing Participation Shows First Decline Since 2021
The American Sportfishing Association (ASA) announced the results of the 2026 Special Report on Fishing. In total, 57 million Americans, roughly 18 percent of the U.S. population, went fishing in 2025. While up nearly 25 percent from a decade ago, total participation is down from 57.9 million in 2024 – the first year-over-year decrease since 2021.

Columbia Sportswear Hikes FY EPS Outlook as International Drives Q2 Beat
Columbia Sportswear Co. raised its guidance for sales and earnings for the year as second-quarter sales topped expectations with strong sales in international regions offset continued declines in the U.S. Sales declined 4 percent in the U.S. Among brands, sales increased 1 percent for Columbia, 14 percent for Prana and 6 percent at Mountain Hardwear while declining 14 percent at Sorel. Earnings were boosted by a 93-cents a share tariff refund credit.

Report: U.S. First Half 2026 RV Shipments Fall Double Digits
Through the mid-year, or first half (H1) period, shipments were reportedly down 14.2 percent with 163,644 RVs shipped for the six-month period. Van Campers and Mini Type RVs each grew in the mid-teens for the H1 period. Van Campers and Mini Type RVs each grew in the mid-teens for the H1 period.

Camping World Cuts Earnings Guidance on Weakening RV Demand
Camping World Holdings, Inc. (CWH) reported profits slumped 24.0 percent in the second quarter ended June 30 as sales slid 2.1 percent. The recreational vehicle retailer slashed its earnings outlook for the year due to deteriorating RV conditions and margin pressures tied to inventory-clearance efforts.









