GCI Outdoor announced that 11 time Emmy winner Charlie Moore aka “The Mad Fisherman” as its brand ambassador. 

Moore is the host and Executive Producer of “Charlie Moore Outdoors”and “Charlie Moore No Offense” aired worldwide on syndication, Amazon Prime Video and its Roku TV channel. Moore is also the host of the Boston Bruins “Bruins Academy” and Executive Producer of “Behind the B” with Denis Leary. He was also the host of ESPN’s “Beat Charlie Moore” which aired for eight seasons.

“I love GCI Outdoor products because they have something for every application. From relaxing at the beach, fishing or even hanging by the fire with family and friends, these products are all about quality,” Moore said. 

As a brand ambassador, Moore will share inspiring images, videos and stories throughout all his platforms. He will create brand awareness in the fishing markets and showcase GCI’s gear to his audience. 

“We couldn’t be more excited to have Charlie join our team,” said Jeff Polke, co-president of GCI Outdoor. “Charlie will be the perfect ambassador for GCI to share stories and reach a new audience. We look forward to supporting his adventures in 2021.”