Black Crows, the French ski brand, recently added new operational hires and renewed its PR partnership with White Cloud Communication. Read more

Sports Illustrated and The Hockey News are joining forces to create and deliver national and local team-focused content to consumers across platforms covering the sport of hockey. Read more

PSEB Group, an operating company composed of Pacific Sunwear of California and Eddie Bauer, announced that Mike Egeck will step down as CEO, effective February 4, 2020. PSEB director Jim Gulmi will serve as interim CEO. Read more

The Indianapolis Colts and Fanatics announced a 10-year omnichannel retail partnership that will see the company lead all online, mobile and retail store operations for the team. Read more

San Diego Loyal SC announced a multi-year partnership with Adidas ahead of the club’s inaugural season in the USL Championship this spring. Read more

Dillard’s Inc. announced the launch of Antonio Melani Active, an activewear brand “inspired by a fitness-focused lifestyle with a fashion-forward attitude.” Read more

HanesBrands announced it earned a leadership level A- score for the second year in the CDP 2019 Climate Change Report. Read more

Gildan Activewear Inc. said it has been included in the leadership band in CDP’s 2019 scores for corporate transparency and action on climate change. Read more

Smartwool on Thursday announced it has promoted Corey Stecker to international general manager and Dariusz Boniecki to the director of sales and marketing for Europe, the Middle East and Africa (EMEA). Read more

PrimaLoft Inc. on Thursday announced the establishment of a new business unit that will focus on licensing the company’s technologies and constant innovation through the PrimaLoft brand. Read more

Superfeet and New Balance announced Thursday that Superfeet has secured the New Balance license agreement for insoles. Read more

Legacy Global Sports appointed Keith Caldwell as CEO of Global Premier Soccer (GPS). Read more

Golf Town, Canada’s largest golf retailer, and Brooke Henderson, Canada’s winningest pro golfer, announced that they have extended their long-standing partnership to a three-year agreement. Read more

Puma signed the current long jump world champion Tajay Gayle. Read more

ClassPass, the fitness membership subscription service, introduced its ranking of the top fitness studios and wellness instructors in North America. Read more

Cascade Designs Inc. on Wednesday named outdoor industry veteran Kelly Kraus as to its board of directors. Read more

Topgolf Entertainment Group introduced Lounge by Topgolf, an indoor lounge concept featuring an upscale bar and restaurant with elevated, virtual gaming experience. Read more

Snow Peak, the outdoor lifestyle company celebrating 20 years in the U.S., hired Jason McGibbon as its chief revenue officer. Read more

Camber Outdoors on Wednesday announced the appointment of five board members new to the organization. Read more

Snowsports Industries America (SIA), at a hearing at the International Trade Commission in Washington, DC, urged the Commission to reconsider their approach to the List 4 tariffs proposed on more than $300 billion of Chinese goods. Read more

Ikor Labs, the Boulder-based producer of recovery-enhancing CBD/Hemp products, announced the addition of Andrew Pruitt as a sports medicine consultant for science and innovation. Read more

Under Armour said UA Record, its mobile app for tracking fitness and weight changes, will cease operation on March 31. Read more

GSM Outdoors, a multi-brand manufacturer of hunting gear, recently acquired TekMat. Read more

Velocity Outdoor Inc., a manufacturer of hunting, archery and shooting sports products, announced the appointment of Kelly Grindle as president and co-CEO. Read more

Walmart’s chief merchandising officer, Steve Bratspies, will be leaving the company. Scott McCall, Walmart’s merchandise manager for toys, entertainment and seasonal goods, will succeed him. Read more

Outdoor Retailer returns to Denver, CO next week for the Outdoor + Snow Show trade show featuring more than 1,000 exhibitors across all winter sports categories. Read more

Theragun Inc., the maker of hand-held percussive therapy devices, announced the launch of Theragun University, premiering the program with its partnership with Genesis Health Clubs. Read more

Genyouth, the national youth health and wellness nonprofit closely tied to the NFL, said Chris Michalak, CEO of Alight Solutions, and Dana Bolden, SVP Corteva Agriscience, were appointed to its board. Read more

The PGA Tour announced a multi-year relationship with Full Swing Simulators as the Official Licensee of the PGA Tour in the golf simulator category. Read more

Patrick Mahomes moved into the No. 1 position on the NFLPA’s official list of top-selling players, based on sales of all officially licensed NFL player-identified merchandise from March 1 to November 30, 2019. Tom Brady has led jersey sales the past two seasons. Read more

Felix Capital, headquartered in London, which had already invested in the likes of Peloton, Highsnobiety, Farfetch, and Goop, raised an additional $300 million to continue its strategy of investing in digital lifestyle brands. Read more

Milliken & Company, which acquired Polartec in June 2019, signed an agreement to acquire Borchers Group Ltd., a specialty chemicals company known for its coating additives and specialty catalyst solutions. Read more

Former NBA all-star Michael Redd has joined the ADvantage Sports Tech Fund as a venture partner. Read more

FabFitFun announced that veteran marketing strategist Louisa Wee has joined the company as the first chief marketing officer, beginning this month. Read more

The majority shareholder of Tough Mudder, Will Dean, and the endurance event’s board of directors have consented to bankruptcy proceedings for the company as well as a sale to Spartan Race. Read more

ATN, known for its night vision and thermal imaging optics for hunters, outdoor enthusiasts, military and law enforcement, announced that it opened a new distribution hub and sales office in Doral, FL. Read more

New Mexico United formed a partnership with Puma and became the first American professional soccer team to partner with the brand. Read more

The Miami Marlins and Fanatics announced a 10-year omnichannel retail partnership. Read more

Kjus, a golf, ski and lifestyle apparel company owned by Acushnet Holdings Corp., named Brooke Mackenzie as president of its worldwide operations. Read more

Brand Velocity Partners (BVP), a private equity firm focused on acquiring lower-middle market consumer businesses, announced it has purchased Original Footwear Inc., the parent of the Altama and Original S.W.A.T. footwear brands. Read more

StockX, the sneaker resale marketplace, announced it surpassed $1 billion in gross merchandise value (GMV) in 2019 and grew global buyer and seller registrations by more than 100 percent. Read more

Fleet Feet announced its plans for expansion in Texas in 2020 with the opening of two new retail locations. Read more

JCPenney will close six stores by April 24. The stores are in Montana, New York, North Carolina, Ohio, Oklahoma, and South Carolina. Read more

Moody’s, in a new report, predicted that “another dismal year” for U.S. department stores will accelerate change in 2020. Read more

The corporate family debt ratings of Compass Group Diversified Holdings LLC (CODI)—the parent of 5.11 Tactical, Velocity Outdoor and Liberty Safe—were upgraded to Ba3 from B1 and the probability of default rating (PDR) lowered to Ba3-PD from B1-PD. Read more

O.F. Mossberg & Sons Inc. announced the appointment of Patricia Donahue as vice president of operations, effective immediately. Read more

Photo courtesy Black Crows