Patrick Mahomes has moved into the No. 1 position on the NFLPA’s official list of top-selling players, based on sales of all officially licensed NFL player-identified merchandise from March 1-November 30, 2019.
Mahomes is now in position to become this season’s new pro football retail king when the final NFLPA Top 50 Player Sales list is released in April. Tom Brady has finished each of the past two seasons as the top player on the list and currently sits at No. 2.
The NFLPA Top 50 Player Sales List, which reports sales of all officially licensed NFL player-identified merchandise, is compiled using the most up-to-date, comprehensive figures currently available. Mahomes ranked second in the NFLPA’s preseason rankings, but the third-year quarterback surged ahead during the 2019 season as a result of his performance on and off the field.
Brady’s sustained dominance of the NFLPA Top Player Sales list includes not only two times as year-end leader, but also a record 17 straight appearances in the top three since the NFLPA introduced the list in 2014—and he has never ranked outside the top nine. Lamar Jackson has quickly ascended, going from No. 41 heading into the season to No. 12 on the current list and knocking on the door to a year-end finish among the top 10.
The NFLPA Top Player Sales List is the only verified ranking of all officially licensed NFL player-identified merchandise sold online and at traditional retail outlets as reported by more than 75 NFLPA licensees such as Fanatics, Outerstuff, Nike, Fathead, FOCO, Funko, Wincraft, and more. NFLPA-licensed product categories include video games; men’s, women’s and youth game jerseys; T-shirts and hoodies; backpacks; wall decals; pennants; collectible figurines; matted and framed photos; bobbleheads; plush; drinkware; and pet products, among others. NFLPA licensees have generated record retail sales in each of the last five years, exceeding $1.6 billion during the 2018 season.
The Top 15 players among all officially licensed products sold are:
- Patrick Mahomes II, QB, Kansas City
- Tom Brady, QB, New England
- Ezekiel Elliott, RB, Dallas
- Baker Mayfield, QB, Cleveland
- Odell Beckham Jr., WR, Cleveland
- Khalil Mack, LB, Chicago
- Aaron Rodgers, QB, Green Bay
- Dak Prescott, QB, Dallas
- Saquon Barkley, RB, New York Giants
- JuJu Smith-Schuster, WR, Pittsburgh
- Drew Brees, QB, New Orleans
- Lamar Jackson, QB, Baltimore
- Carson Wentz, QB, Philadelphia
- Russell Wilson, QB, Seattle
- Jimmy Garoppolo, QB, San Francisco
The complete Top-50 list can be viewed here.
Photo courtesy NFL