The Miami Marlins and Fanatics announced a 10-year omnichannel retail partnership.
Starting this season, Fanatics and Nike, Major League Baseball’s (MLB) new on-field uniform provider, will provide an expanded selection of authentic apparel and fan gear for the team. The collection will be available across the team’s official online store and all Marlins’ retail locations, which will be reimagined as part of the deal.
The partnership includes a new line of value-priced merchandise. In addition, joint brand partnership collaborations between Fanatics and the Marlins include local grassroots efforts throughout South Florida during the year.
“Partnering with Fanatics, the industry leader in retail for sports licensed merchandise, will deliver a first-class shopping experience for our fans,” said Miami Marlins CRO Adam Jones. “The Fanatics partnership builds on our commitment to enhance the ballpark experience and invest in the cost of the fan experience – through ticket, concession, parking and now merchandise prices. We look forward to working with Fanatics on delivering the best service for both our local and international fanbase and continuing to use retail products as an extension of our Miami Marlins brand.”
“The Marlins’ organization is committed to creating an unforgettable experience for their fans, and we are excited to bring an unprecedented merchandise offering to the team reflective of the passion and fandom showcased in Miami and beyond,” said Gary Gertzog, Fanatics president of business affairs. “Through our new partnership with Nike and MLB, fans will now have access to the broadest assortment of high-quality merchandise ever available, regardless of shopping online, on their phones or at the game.”
The Miami Marlins are the fourth MLB club for which Fanatics provides omnichannel retail solutions, joining more than 50 professional teams across all leagues and several collegiate organizations.
Photo courtesy Fanatics