Walmart Targets Gen-Z with ‘No Boundaries’ Relaunch

Launching in stores and on Walmart.com on July 16, the new No Boundaries label, often abbreviated as “NOBO,” will include a broader assortment backed by a major marketing push on TikTok, Roblox and Instagram and, for the first time, has a dedicated fashion design team creating the collection.

Cocona Labs Finalizes China WFOE Incorporation

The company is now a wholly foreign-owned enterprise (WFOE) in Shanghai, China. With a growing percentage of Cocona’s yearly revenue attributed to Chinese brand customers, the market is a “critical component for success.”

Paka Opens Flagship in Peru

Paka Apparel, maker of sustainable clothing using fully traceable alpaca wool from wild-roaming alpaca in Peru, opened its first store in Cusco, Peru.

Revolve To Open First Permanent Store In Aspen

The store opening “supports Revolve’s broader strategy to blend online and offline shopping, giving customers more touchpoints” and follows the company’s “successful” pop-up shop the company opened in the same location in December 2023.

Golden Goose Aims for $2 Billion Valuation in IPO

The Italian-based luxury sneaker maker owned by private equity firm Permira, is aiming at a market capitalization of up to €1.86 billion ($2 billion) in its upcoming initial public offering (IPO) on the Milan bourse.

Coghlan’s Snaps Up Fozzils

The integration of Fozzils’ products into Coghlan’s, maker of camping accessories, will begin immediately, with plans to introduce Coghlan’s branded products by Fall 2024.

Super Retail Names New Chair to Replace Sally Pitkin

Super Retail Group, which owns Rebel, Supercheap Auto, BCF and Macpac in Australia, appointed Fonterra executive Judith Swales as its new Board chair replacing Sally Pitkin, who will retire from the Board after the company’s October annual general meeting.