Kjus, a golf, ski and lifestyle apparel company owned by Acushnet Holdings Corp., named Brooke Mackenzie as president of its worldwide operations.
“I am pleased to announce the appointment of Brooke Mackenzie as president of Kjus,” said David Maher, president and CEO, Acushnet Holdings Corp. “In her new role, Brooke will be responsible for the worldwide operations of Kjus’s ski, golf and lifestyle businesses. Brooke has been with Kjus since 2012 and is a talented, dynamic leader who has a deep understanding of the Kjus target consumer and both the ski and golf markets. She is an accomplished skier and avid golfer who truly embraces the value and benefit of high-performance, technically-advanced products and will do a great job leading the Kjus brand into the future.”
Kjus was Founded following Lasse Kjus’s historic wins at the 1999 World Ski Championships where he medaled in each of the Championships’ five disciplines. Building on his technical performance and design expertise, Kjus entered the golf outerwear and apparel markets in 2011 with a focus on freedom of movement and all-weather protection. Kjus was acquired by Acushnet Holdings in July 2019.
Kjus also announced the promotion of Timo Regier to managing director, Kjus European operations, based in Hünenberg, Switzerland. Mackenzie commented, “Timo is a very capable leader with a wealth of experience in both ski and golf. We have worked closely together over the past eight years, and I am thrilled to have Timo leading Kjus’s European operations in addition to worldwide sales.”
Nico Serena, former president of the Kjus ski division, has elected to leave the company to pursue other interests.
Photo courtesy Kjus