Golf Town, Canada’s largest golf retailer, and Brooke Henderson, Canada’s winningest professional golfer, announced that they have extended their long-standing partnership to a three-year agreement.
The 22-year-old Smiths Falls native, currently ranked eighth in the Women’s World Golf Rankings, and the Canadian brand will continue the work initiated in 2017 with the intent to grow the game of golf.
“I’m so excited to continue the journey I started with Golf Town three years ago and proud to be an ambassador for them as we continue to grow the game,” said Brooke Henderson. “Golf Town’s involvement in the game goes beyond just selling golf equipment; they are committed to bringing more juniors into the game and getting families to spend more time together. They have shown this to me firsthand by embracing my entire family and I’m excited to see what the future holds with this partnership.”
The partnership will support the Brooke Brigade, a movement, launched in 2017 by Golf Town, in collaboration with Brooke and her family, to grow golf initiatives for juniors.
“Our plan is to paint the gallery in Brooke’s red colors and show her our unwavering support,” says Golf Town chief marketing officer, Frederick Lecoq. “Her passion for the game, her stellar performances and also her accessibility have inspired golfers of all ages. Team Henderson is a Canadian family golf story and it’s the perfect fit for Golf Town’s vision as we pursue our collaboration. We are confident in our mutual goal, seeing more women and kids on the fairways.”
Golf Town operated 47 stores.
Photo courtesy AP