Black Crows, the French ski brand, recently added new operational hires and renewed its PR partnership with White Cloud Communication.
“Following three years of solid growth in the North American market, we are strengthening our commitment to operational excellence with a new dedicated team based in Denver, CO,” said Black Crows Co-Founder and CEO Christophe Villemin. “Closer to our clients, we will continue to develop unique products and improved customer experience,” he said.
The 20/21 ski line of all-terrain, big mountain, touring, birdie (women’s) and junior ranges will be available for demo during Black Crows’ upcoming tour, Ski Sauvage, during stops this winter in North America and across Europe. Participants can also share a ski day with local and pro Crows’ ambassadors. Follow @blackcrows_skis on Instagram for tour stop announcements.
In 2006, professional freeskiers Camille Jaccoux and Bruno Compagnet founded Black Crows in Chamonix, France. The line was introduced to the U.S. market in 2014.
“We are very honored by the strong dynamic that Black Crows and our products are now experiencing in North America. As a French brand of Chamonix, we really respect the culture of skiing here in America and to be part of it now is very important for us. We are still a small company, and our mission today is to structure our service so that all aspects of our brand are at the level of the quality of our products. This is what we are putting in place, this is essential,” said Jaccoux.
VP of Sales and Marketing Thomas Fabre, COO and VP of HR Nathalie Dougados and CFO and CIO Romain Pollak recently joined the Black Crows leadership team. Co-Founders Camille Jaccoux and Bruno Compagnet, CEO Christophe Villemin and Creative Director Yorgo Tloupas remain at the helm of the brand. Black crows recently opened offices in Denver, CO and Paris, France.
Black Crows line of hardgoods and apparel will be on view at Outdoor Retailer Snow Show, Booth #42128-UL.