Archives: Press Releases

Leading recreation brand taps outdoor enthusiast agency for creative and PR. Brothers & Company announced today that it has been selected by Yakima, a global leader in vehicle racks and cargo solutions, as an agency partner for PR and marketing services. Brothers & Company will engage in consumer and trade media relations, influencer marketing, event […]

Collaboration Merges the Best of Two Acclaimed Lifestyle Brands Premier coastal lifestyle and apparel brand Southern Tide announced a new partnership with Reyn Spooner, the Hawaiian heritage brand known for its signature take on the now-legendary Aloha shirt. The Southern Tide x Reyn Spooner collection, which couples the best of each brand, is slated for release on May […]

The new Carbon X shoe embodies Hoka-signature max-cushion and minimal-weight to empower all athletes to reach their personal best; Hoka athletes will take on World and American records at 100K to commemorate the product launch. Hoka One One, a division of Deckers Brands (NYSE: DECK) announces Project Carbon X, a 100K World Record attempt by multiple HOKA athletes. […]

Brooks and the LGBTQ+ Network of Running Clubs Will Partner to Promote Inclusion and Community Through Running Brooks Running Company and International Front Runners, the global network of lesbian, gay, bisexual, transgender, queer (LGBTQ+) running clubs, today announced a two-year partnership to promote inclusion in running. Together, the two organizations will support the growth of […]

The average city in America has 100 rainy days. Enumclaw, Washington has close to 200. And every other day of your life, on average, you’re dealing with rain and gray skies. Having the right gear – your jacket, pants and hoodie – becomes a necessity instead of a consideration in order to stay active. It’s […]

Mobile Warming Heated Apparel announces the hiring of Eric Creagh as the company’s new Chief Operating Officer. Creagh comes to Mobile Warming with 24 years of experience in operations and financial management. Eric has worked in a wide range of industries from wetsuit manufacturing to golf club design to fitness equipment. Before joining Tech Gear […]

Honey Stinger, the award-winning manufacturer of honey-based nutritional products, today introduces “Hive Life,” a new podcast hosted by former Runner’s World editor-in-chief, David Willey. “Hive Life” will tell stories of triumph, adversity, and growth through insightful interviews with athletes ranging from top-tier cyclists and swimmers to mountaineers and marathoners – both within Honey Stinger’s “Hive” […]

Croakies, the original manufacturer of industry-leading outdoor retention products, unveils an exciting new website and interactive shopping experience through croakies.com. The brand’s new website was developed to more optimally showcase the breadth of Croakies’ industry-leading product collection, highlighting the brand’s diverse array of print, color, fit, and function options. Using improved filter features and a […]

#1 Ranked Professional Pickleball Player, Tyson McGuffin, and Top Team Selkirk Athletes to Compete with “Limited Edition” AMPED™ Series Paddles; Limited Quantities Available at Selkirk.com Tyson McGuffin, the #1 ranked professional pickleball player, in one of the world’s fastest growing sports,  will defend his Gold Medal at the US Open Pickleball Championship equipped with a new “Limited […]

Wilson Sporting Goods, the world’s leading manufacturer of high-performance baseball and softball equipment, announced today a new partnership with Autism Speaks, a global nonprofit organization dedicated to promoting solutions, across the spectrum and throughout the life span, for the needs of people with autism and their families. Under the partnership, Wilson will create a limited-edition […]

Montane is a leading outdoor brand producing lightweight, functional clothing and equipment for mountain climbing, mountain walking and mountain running The brand occupies a really strong position in the high-performance segment of the outdoor market, with well-designed, good-looking, technical products and a very loyal and active consumer base Montane reinforces its brand position through multiple […]

Hobie, the leading manufacturer of premium kayaks and watersport products, today introduced the Mirage Passport as the newest addition to its renowned lineup of pedal kayaks, powered by the brand’s signature MirageDrive – the original pedal propulsion system for kayaking. Maintaining Hobie’s acclaimed quality and durability, the Passport was built with simplicity in mind, delivering […]

Body Glove introduces Tati’s Sanctuary, a new eco-friendly activewear collection designed in collaboration with professional surfer and 2020 Summer Olympic hopeful, Tatiana Weston-Webb. The six-piece collection consists of sports bras, tanks, sweatshirts, shorts, and leggings inspired by the Hawaiian island of Kauai where Weston-Web grew up surfing and training. Every piece in the Tati’s Sanctuary […]

Wiivv, the technology company on a mission to bring digitally customized footwear to the masses from a smartphone, announced today an integration with Volumental, the technology company helping millions of people worldwide find perfect fitting footwear through AI-driven recommendations in retail and e-commerce. By integrating with Volumental’s footwear recommendation algorithms and retail 3D scanning experience, Wiivv […]

MINNEAPOLIS (April 1, 2019) — With more than 90 Outfitters in 33 states, Polaris Adventures® has offered over 50,000 ride and drive experiences for customers across the U.S. since its start in 2017. Having seen impressive growth throughout the last year, Polaris Adventures is launching its first-ever multi-faceted national marketing campaign to share the ultimate […]