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Agency: Akimbo Communications

Carbitex Teams with Hypetex CAM on First Colored OmniFlex

June 18, 2025 Press Release

Partnership brings aesthetic innovation to performance carbon fiber composites for sport, lifestyle

Polartec Alpha Celebrates 13 Years of Active Insulation

May 13, 2025 Press Release

There can only be one first of its kind.

Blumaka and Carbitex Launch Insole to Tackle Turf Toe

April 3, 2025 Press Release

Carbon Elite Insole takes aim at the debilitating injury that impacts up to 50 NFL players each year

Smith Welcomes Wesley Locke to 2025 Angling Program

February 25, 2025 Press Release

Florida-based sight and saltwater fly fishing angler joins the stellar brand roster

Smith Welcomes Tosh Tudor to Global Surf Team

January 29, 2025 Press Release

The multi-year partnership welcomes freesurfer to represent Smith worldwide.

Marucci MXB Collection

Marucci Debuts Footwear Line, Brings Boa to the Diamond

December 15, 2024 Press Release

The MXB Collection marks a first for Marucci and the Boa Fit System in baseball and softball cleats.

Dovetail Workwear and Trew Launch the Ultimate Women’s Bib

December 5, 2024 Press Release

Technical winter wear meets True Workwear in the limited edition Rock Creek Work Bib

New: The James Brand × Timex Automatic GMT Emerald Edition

November 12, 2024 Press Release

Merging rugged durability with refined craftsmanship for those who seek the extraordinary.

Polartec Shed Less Technology Debuts in Market with Forloh

November 5, 2024 Press Release

Next generation performance fleece significantly reduces microfiber shedding.

Dovetail Workwear Debuts New Cordura Enforced D-Fender Pant

October 24, 2024 Press Release

Offering unmatched durability and comfort because strong women deserve stronger pants

Bright Colors, Big Glasses: Smith x Lisa Congdon Series

October 23, 2024 Press Release

Vibrant and joyful graphics adorn the best selling Bobcat and Sway frames

Smith Launches Seeker Sunglass Merging Style and Tech

October 11, 2024 Press Release

Design and features crafted from Smith multidisciplinary athletes including Anton Krupicka

All-New Palmer Clear from The James Brand

October 2, 2024 Press Release

Discover what’s inside with the fully translucent and post consumer recycled Palmer Clear

BOA x Timberland PRO

BOA x Timberland Pro Debut Performance Workwear Collection

September 25, 2024 Press Release

New Partnership Brings Work Boot Collection Focused on Optimizing Fit and Performance on the Job

Xtracycle Unveils The Hopper: Compact Family E-Cargo Bike

September 10, 2024 Press Release

From school drop-offs to commutes, even vertical storage, the Hopper is ideal for city living.

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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

Castore Partners with English Rugby Club Leicester Tigers

June 21, 2025

Tom Brady Unveils Hall of Excellence at Fontainebleau Las Vegas

June 19, 2025

Tagmarshal Expands Commitment to European Market

June 19, 2025

Association of Golf Merchandisers Creates Merchandiser of the Year Award

June 18, 2025

Varsity Spirit Launches First Pro Cheer League

June 18, 2025

Garmin Launches First Computer for Mountain Bikers

June 17, 2025

The Dyrt: 2025 Best Places to Camp Regional Awards

June 17, 2025

Chaco Honors Bob Marley with Limited Edition Z/1 Sandal Collection

June 17, 2025

Indoor Malls Lead Overall Mall Foot Traffic Growth in May; Consumer Median Income Dips

June 12, 2025

Franklin Sports C45° Paddle Series, Engineered for Precision, Power and Control

June 12, 2025

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