Jonathan Paul Fitovers Eyewear Celebrates Love of Travel And Deploys Dynamic, On-the-Go Consumer Campaign

Jonathan Paul® Fitovers Eyewear, the originator of the fitovers eyewear category, continues its multi-year repositioning strategy to reach the broader outdoor and active community, today announcing the launch of the On-the-Go with Jonathan Paul consumer campaign. In 2018, Jonathan Paul® Fitovers Eyewear announced the first major steps in an elevated brand strategy, launching a new […]

SheJumps and eqpd (“equipped”), two entities that share a passion for environmental sustainability and the outdoors, have collaborated to create a limited-edition SheJumps LastBag, which is available with a donation of $100 or more to the organization during the month of June. SheJumps increases the participation of women and girls in outdoor activities to foster […]

Global fitness brand, Reebok, and the Navy SEAL Foundation (NSF) have announced a historic collaboration to support the Naval Special Warfare community. Reebok is now the Official Human Performance Partner of the Navy SEAL Foundation and will support and honor the Navy Special Warfare (NSW) community ‐ a community where human performance is critical ‐ […]

Sustainable Down Source Reveals New Level of Down Transparency

Sustainable Down Source (SDS) today announced a new way for consumers to track the provenance and technical details of the down used to make their down jacket or sleeping bag. Beginning this year, the company will make available hangtags to their brand partners, which will contain a unique Quick Response (QR) code and Lot Number. […]

Icebreaker … On A Mission To Reduce Plastic Pollution

300 millions tons of plastic is produced each year. Over 8 million tons ends up in our oceans. This June, Icebreaker is raising awareness of plastic pollution by taking consumers on a journey across the Pacific Ocean. We also know, microfibers make up 85-percent of human-made debris on shorelines around the globe. Washing synthetic clothing […]

KEEN’s Palo Alto Garage Honored With Tall Tree Award

PORTLAND, Ore. – (May 28, 2019) – KEEN, Inc. (KEEN), a values-led, independently owned outdoor and lifestyle footwear brand, announces that its Palo Alto, Calif.-based KEEN Garage has received the 2019 Tall Tree Award in the business category. “Receiving this prestigious award affirms KEEN’s commitment to being good business stewards, giving back to the communities […]

Headsweats Introduces Dog-Inspired Designs To Support Colorado Canine Rescue

BOULDER, Colo. — Headsweats, the world leader in ultra-light, supremely wicking headwear and athletic apparel, introduces the Baxter Collection of trucker hats and visors inspired by their late furry friend and four-legged team member, Baxter. A percentage of each Baxter Collection product benefits the Colorado Canine Rescue, a non-profit organization established to reduce the number […]

Doug Peacock, John Sterling To Speak At The Conservation Alliance Breakfast

Author and naturalist Doug Peacock will be the featured speaker at The Conservation Alliance Breakfast at the upcoming Outdoor Retailer Summer Market in June. Peacock’s presentation will cover his 50 years of working to protect grizzly bear habitat in the Northern Rockies. Following Peacock’s talk, outgoing Executive Director John Sterling will reflect on his tenure […]

For the first time in 17 years, Honey Stinger, the award-winning manufacturer of nutritional products featuring honey, is sporting a brand new look. The company has begun releasing an updated brand identity, including a new logo, colors and font, new brand statement and tagline, and all-new packaging across its full product lineup. The comprehensive brand […]

Smith Joins TeamWorthy In Support Of HIV/AIDS Awareness

PORTLAND, OR (May 22, 2019) —Smith is proud and honored to support Gus Kenworthy—Olympic freeskier, actor and HIV/AIDS advocate—as he and members of #TeamWorthy ride in the AIDS/LifeCycle from June 2-8, 2019 to bring awareness to the ongoing HIV/AIDS epidemic and fundraise for services supporting testing, prevention, care, and more. AIDS/LifeCycle is a fully supported, 7 […]

Revo Announces the Launch of an All New

New York, NY – May 13, 2019 – Revo, the first-ever performance sunglass brand, announced today the launch of its new website. Redesigned with the user’s experience top of mind, the new site features sleek and simple navigation, a streamlined shop flow, and a fully optimized mobile site. In addition to structural improvements and backend upgrades, debuts the […]