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La Sportiva Debuts Technical Packs and Equipment Line

June 17, 2025 Press Release

Built for rugged approaches, backcountry lines, and year-round use

La Sportiva Launches Spring 2026 Footwear Line

June 11, 2025 Press Release

The Skwama Lite, Ultra Raptor 3, and Prodigio 2 lead the charge

Fleet Feet Launches Vendor Partnership with Jogology

May 20, 2025 Press Release

The emerging brand in the performance sock category is created by runners, for runners

Black Diamond Equipment and Sohi Studios Introduce BD Hex

April 13, 2025 Press Release

The limited edition apparel line blends BDs rich climbing legacy with Sohi’s modern creative ethos.

Kuiu, Noble Biomaterials Bring Ionic Botanical to Hunting

April 3, 2025 Press Release

Kuiu leads technical innovation with Ionic Botanical antimicrobial in new Velocity tee

Alpacka Raft and Immersion Research Debut Packrafting Skirt

March 19, 2025 Press Release

The two brands partnered to create the Sixmile Skirt, a new standard in packrafting spray skirts

Black Diamond Unveils Spring/Summer 2025 Product Collection

March 13, 2025 Press Release

Born from the climbing life, BD’s S25 collection is built for versatility, comfort and performance.

Anton Krupicka and La Sportiva Announce Athlete Partnership

March 12, 2025 Press Release

Krupicka will serve as a global ambassador while contributing expertise to product development team.

Thule Introduces Thule Verse, an All-New Platform Bike Rack

March 5, 2025 Press Release

Thule Verse: the next evolution in hitch-mounted bike transport

Noble Biomaterials and Coolcore Launch Coolpro at PD Munich

February 25, 2025 Press Release

Fabric innovation that uses yarn construction to deliver cooling and antimicrobial protection

Grundéns Launch Spring/Summer 2025 Collection

February 18, 2025 Press Release

Setting a new standard for fishing gear with thoughtful craftmanship and unparalleled performance

La Sportiva Adds Kilo XTR and Sender to Ski Boot Lineup

February 14, 2025 Press Release

La Sportiva today announced two new ski boot models for Fall 2025: the Kilo XTR and the Sender.

La Sportiva Debuts 1000-Fill Lumina Down Series

January 31, 2025 Press Release

The new line expands the winter Alpine Tech collection for 2025.

La Sportiva Launches the Prodigio Max

January 30, 2025 Press Release

La Sportiva today unveiled the Prodigio Max, a maximal shoe for the mountains

Big Agnes Redefines Ultralight with HyperBead Fabric

January 14, 2025 Press Release

Innovative ultralight tent fabric delivers superior waterproofing and sustainability

1 2 3 … 12 Next »

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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

Garmin Launches First Computer for Mountain Bikers

June 17, 2025

The Dyrt: 2025 Best Places to Camp Regional Awards

June 17, 2025

Chaco Honors Bob Marley with Limited Edition Z/1 Sandal Collection

June 17, 2025

Indoor Malls Lead Overall Mall Foot Traffic Growth in May; Consumer Median Income Dips

June 12, 2025

Franklin Sports C45° Paddle Series, Engineered for Precision, Power and Control

June 12, 2025

Adidas Partners with Spanish Soccer Club, Sevilla

June 11, 2025

Game One Forms Apparel Partnership With University of Indianapolis

June 11, 2025

USTA Commits Another $5 Million to Grow Local Tennis Programs

June 10, 2025

Wilson Expands Caitlin Clark’s Signature Basketball Line with Four New Designs

June 9, 2025

TYR Sport Partners with World Aquatics

June 6, 2025

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