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La Sportiva Launches Spring 2026 Footwear Line
The Skwama Lite, Ultra Raptor 3, and Prodigio 2 lead the charge
Fleet Feet Launches Vendor Partnership with Jogology
The emerging brand in the performance sock category is created by runners, for runners

Black Diamond Equipment and Sohi Studios Introduce BD Hex
The limited edition apparel line blends BDs rich climbing legacy with Sohi’s modern creative ethos.
Kuiu, Noble Biomaterials Bring Ionic Botanical to Hunting
Kuiu leads technical innovation with Ionic Botanical antimicrobial in new Velocity tee

Alpacka Raft and Immersion Research Debut Packrafting Skirt
The two brands partnered to create the Sixmile Skirt, a new standard in packrafting spray skirts

Black Diamond Unveils Spring/Summer 2025 Product Collection
Born from the climbing life, BD’s S25 collection is built for versatility, comfort and performance.

Anton Krupicka and La Sportiva Announce Athlete Partnership
Krupicka will serve as a global ambassador while contributing expertise to product development team.

Thule Introduces Thule Verse, an All-New Platform Bike Rack
Thule Verse: the next evolution in hitch-mounted bike transport
Noble Biomaterials and Coolcore Launch Coolpro at PD Munich
Fabric innovation that uses yarn construction to deliver cooling and antimicrobial protection
Grundéns Launch Spring/Summer 2025 Collection
Setting a new standard for fishing gear with thoughtful craftmanship and unparalleled performance

La Sportiva Adds Kilo XTR and Sender to Ski Boot Lineup
La Sportiva today announced two new ski boot models for Fall 2025: the Kilo XTR and the Sender.
La Sportiva Debuts 1000-Fill Lumina Down Series
The new line expands the winter Alpine Tech collection for 2025.
La Sportiva Launches the Prodigio Max
La Sportiva today unveiled the Prodigio Max, a maximal shoe for the mountains

Big Agnes Redefines Ultralight with HyperBead Fabric
Innovative ultralight tent fabric delivers superior waterproofing and sustainability