The two brands partnered to create the Sixmile Skirt, a new standard in packrafting spray skirts
Agency: Backbone Media
By leveraging our relationships with a vast network of editors, publishers, writers, and producers, Backbone generates frequent and significant media coverage for our clients. The buzz we generate for brands is proven to drive sales.
Black Diamond Unveils Spring/Summer 2025 Product Collection
Born from the climbing life, BD’s S25 collection is built for versatility, comfort and performance.
Anton Krupicka and La Sportiva Announce Athlete Partnership
Krupicka will serve as a global ambassador while contributing expertise to product development team.
Thule Introduces Thule Verse, an All-New Platform Bike Rack
Thule Verse: the next evolution in hitch-mounted bike transport
Noble Biomaterials and Coolcore Launch Coolpro at PD Munich
Fabric innovation that uses yarn construction to deliver cooling and antimicrobial protection
Grundéns Launch Spring/Summer 2025 Collection
Setting a new standard for fishing gear with thoughtful craftmanship and unparalleled performance
La Sportiva Adds Kilo XTR and Sender to Ski Boot Lineup
La Sportiva today announced two new ski boot models for Fall 2025: the Kilo XTR and the Sender.
La Sportiva Debuts 1000-Fill Lumina Down Series
The new line expands the winter Alpine Tech collection for 2025.
La Sportiva Launches the Prodigio Max
La Sportiva today unveiled the Prodigio Max, a maximal shoe for the mountains
Big Agnes Redefines Ultralight with HyperBead Fabric
Innovative ultralight tent fabric delivers superior waterproofing and sustainability
Alpacka Raft Launches the Mage
The new packraft is a technological advancement to whitewater packrafting design.
BD and UL Solutions Set Recycled Aluminum Benchmarks
Black Diamond and UL Solutions set benchmarks for recycled aluminum in climbing and trekking gear
TrainingPeaks Launches TrainingPeaks Virtual
TrainingPeaks acquires virtual cycling platform indieVelo, launches TrainingPeaks Virtual
Maven Adds To Its C Series Spotting Scope Line With CS.2A
The C Series, known for exceptional value, gets bigger glass
Meindl USA Launches New Line of High-Performance Boots
The brand introduces the Alpine Series
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal