Innovative ultralight tent fabric delivers superior waterproofing and sustainability
Agency: Backbone Media
By leveraging our relationships with a vast network of editors, publishers, writers, and producers, Backbone generates frequent and significant media coverage for our clients. The buzz we generate for brands is proven to drive sales.
Alpacka Raft Launches the Mage
The new packraft is a technological advancement to whitewater packrafting design.
BD and UL Solutions Set Recycled Aluminum Benchmarks
Black Diamond and UL Solutions set benchmarks for recycled aluminum in climbing and trekking gear
TrainingPeaks Launches TrainingPeaks Virtual
TrainingPeaks acquires virtual cycling platform indieVelo, launches TrainingPeaks Virtual
Maven Adds To Its C Series Spotting Scope Line With CS.2A
The C Series, known for exceptional value, gets bigger glass
Meindl USA Launches New Line of High-Performance Boots
The brand introduces the Alpine Series
Grundéns Launches Fall/Winter 2024 Collection
Equip yourself for the elements with added durability, function, and performance
TrainingPeaks Muscles Up with New Strength Feature
Louisville, Colo. (July 25, 2024) – TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced the release of the Strength Workout Builder, a new feature that allows coaches to save time, look pro, and gain valuable insights into how their athletes are performing strength training alongside their endurance workouts. This new functionality […]
Elite Climber Jesse Grupper Joins La Sportiva
Brooke Raboutou wins Shanghai and Budapest events
Moultrie Debuts Edge 2 and Edge 2 Pro
The brand expands its award-winning Edge series of trail cameras
Moultrie Launches Feed Hub Cellular-Enabled Feeder Management System
Birmingham, Ala. (July 11, 2024) — Moultrie, the leading innovator in trail camera and feeder technology, today announces the launch of Feed Hub, an industry-first cellular-enabled feeder management system. Moultrie’s Feed Hub is available from www.MoultrieMobile.com, Academy Sports + Outdoors, Amazon, Bass Pro and Cabela’s, and authorized Moultrie dealers. Moultrie Feed Hub eliminates the guess […]
Fleet Feet Launches Inaugural Running Report
Offers key insights on running consumer and industry
La Sportiva Launches the Prodigio Pro, A Supershoe for the Mountains
Boulder, Colo. (Jun 27, 2024) – La Sportiva, makers of the world’s finest mountain gear, today announced their Spring 2025 footwear line. The collection is highlighted by the Prodigio Pro, the most cushioned and responsive trail running shoe the brand has made to date. The Italian brand is also expanding the Prodigio family to its […]
Noble Biomaterials Partners with E.Dye and Beverly Knits; Launches ‘Prism’ Fabric at Functional Fabric Fair NYC
Noble and E.Dye develop “Prism”. State-of-the-art fabric uses 80 percent less water, 90 percent less chemistry with 100 percent odor control and is fully recyclable.
Meindl USA Celebrates Five Years; Introduces New Hiking Footwear for Summer 2024
Meindl USA, the exclusive provider of premium handcrafted Meindl footwear in North America, is excited to celebrate its 5-year anniversary of providing high-quality footwear and customer service to outdoor enthusiasts. Founded in 2019 by experienced professionals in the footwear and outdoor industry, Meindl USA was born from a passion to make Meindl’s legendary footwear and […]