Setting a new standard for fishing gear with thoughtful craftmanship and unparalleled performance
Agency: Backbone Media
By leveraging our relationships with a vast network of editors, publishers, writers, and producers, Backbone generates frequent and significant media coverage for our clients. The buzz we generate for brands is proven to drive sales.
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La Sportiva Adds Kilo XTR and Sender to Ski Boot Lineup
La Sportiva today announced two new ski boot models for Fall 2025: the Kilo XTR and the Sender.
La Sportiva Debuts 1000-Fill Lumina Down Series
The new line expands the winter Alpine Tech collection for 2025.
La Sportiva Launches the Prodigio Max
La Sportiva today unveiled the Prodigio Max, a maximal shoe for the mountains
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Big Agnes Redefines Ultralight with HyperBead Fabric
Innovative ultralight tent fabric delivers superior waterproofing and sustainability
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Alpacka Raft Launches the Mage
The new packraft is a technological advancement to whitewater packrafting design.
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BD and UL Solutions Set Recycled Aluminum Benchmarks
Black Diamond and UL Solutions set benchmarks for recycled aluminum in climbing and trekking gear
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TrainingPeaks Launches TrainingPeaks Virtual
TrainingPeaks acquires virtual cycling platform indieVelo, launches TrainingPeaks Virtual
Maven Adds To Its C Series Spotting Scope Line With CS.2A
The C Series, known for exceptional value, gets bigger glass
Meindl USA Launches New Line of High-Performance Boots
The brand introduces the Alpine Series
Grundéns Launches Fall/Winter 2024 Collection
Equip yourself for the elements with added durability, function, and performance
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TrainingPeaks Muscles Up with New Strength Feature
Louisville, Colo. (July 25, 2024) – TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced the release of the Strength Workout Builder, a new feature that allows coaches to save time, look pro, and gain valuable insights into how their athletes are performing strength training alongside their endurance workouts. This new functionality […]
Moultrie Debuts Edge 2 and Edge 2 Pro
The brand expands its award-winning Edge series of trail cameras
Moultrie Launches Feed Hub Cellular-Enabled Feeder Management System
Birmingham, Ala. (July 11, 2024) — Moultrie, the leading innovator in trail camera and feeder technology, today announces the launch of Feed Hub, an industry-first cellular-enabled feeder management system. Moultrie’s Feed Hub is available from www.MoultrieMobile.com, Academy Sports + Outdoors, Amazon, Bass Pro and Cabela’s, and authorized Moultrie dealers. Moultrie Feed Hub eliminates the guess […]