Elevating outdoor adventures with new backpacking, hiking packs
Agency: Verde Brand Communications
At Verde Brand Communications we believe the world is better seen from the saddle of a bike, from five miles into a trail run, from the top of a backcountry bowl the night after it’s snowed 12-plus, from the nose of a surfboard at glass off, or halfway up the crux pitch of an alpine climb.

Yakima Raises the Roof, Lowers the Tray and Boxes it Up
Expansive 2025 product line elevates outdoor adventures with enhanced gear solutions.
Sidi Unveils Industry-Leading Technology for 2025
Versatile collection offers a trifecta of enhanced fit, technology, and modern aesthetics

Crazy Creek Launches AirLounger and Canoe IV
The AirLounger and Canoe IV provide comfort, durability and versatility through innovative design.

Recco Expands with New SAR Helicopter Detector in Nepal
Recco launches the first SAR Helicopter Detector in Nepal, enhancing safety for search-and-rescue.
Will Yakimas New OverNOut Vehicle Awnings Please Stand Up
New branding for popular vehicle awnings SlimShady and MajorShady 270 set to debut
Senate Passes EXPLORE Act Modernizing Outdoor Rec Policy
A legislation package 10 years in the making

The Recco Network Continues to Grow in Canada
The new placement expands year round search and rescue capabilities to Newfoundland wilderness
Backpacker’s Pantry launches Backcountry Bucket
The Backcountry Bucket is packed with 24 servings of premium, ready-to-eat meals.

Mammut Joins Recco Network with Eiger Extreme 6.0 Collection
Mammut is the latest brand to join expanding global Recco network

POC Releases New Hedvig Wessel Signature Collection
Collaboration with Freeride World Tour Champion reflects her roots in Norway.

Recco Network Grows Globally, Add Scott As New Brand Partner
The brand-new Scott Flow Pro Mips helmet is the brand’s first product to integrate Recco technology

POC Unveils New Winter Season Collection
New helmet, goggle collection is led by a strikingly refined design language

Escapod Off-Road Trailers Partners with General Tire
Partnership aims to optimize performance and reliability on both road and rugged overland use
Hot Chillys to Introduce New Silkys Base Layer for Fall 2025
Winter performance brand adds a luxurious, body fit base layer to their collection