CES Show … The North Face Debuts Futurelight Fabric Camper
Last week at the CES Show, The North Face x BMW Creative Division, Designworks, debuted a futuristic camper using TNF’s proprietary Futurelight Fabric using Nanospinning technology. Coined “the world’s most advanced” breathable, waterproof material, TNF’s Futurelight fabric uses electric force to spin nano fibers together to add air permeability into the membrane. The process creates nano-sized […]
Puma x Lewis Hamilton Mantra FuseFit
Puma x Lewis Hamilton Puma x Lewis Hamilton Mantra FuseFit version 2.0
Second Class Of American Hiking Society’s Nextgen Trail Leaders Announced
SILVER SPRING, MD — American Hiking Society is pleased to announce the second class of NextGen Trail Leaders, bringing together rising stars in the outdoor community from all walks of life and across the country. With American Hiking Society, NextGen Trail Leaders will champion diversity in the outdoors and fight to protect our public lands, […]
Shoe Carnival Names McCann Agency Of Record To Elevate Brand Engagement
Diversified and Integrated Marketing Team to Enhance Shoe Carnival’s Reach with Customers
57hours Launches Mobile-Based App for Connecting Outdoor Enthusiasts With Certified Mountain Guides
An intuitive, user-friendly platform for booking guided adventures and educational courses in the U.S. and select international destinations.
Hyperlite Mountain Gear Names rygr U.S. Public Relations Agency of Record
BIDDEFORD, Maine (Jan. 9, 2019)— Hyperlite Mountain Gear, producer of optimized ultralight gear for passionate backpackers, thru-hikers, alpinists and other goal-oriented outdoor enthusiasts, names rygr, an integrated marketing agency for the active lifestyle, its public relations agency of record. rygr will drive Hyperlite’s public relations efforts in the United States, effective Jan. 1, 2019. “Hyperlite […]
Oboz announces its ambassador team for 2019
Oboz rings in the new year with a fresh slate of ambassadors for 2019
DROPS … This Week’s Releases From The Worlds Of Fabric + Product Design
DROPS … This Week’s Releases From The Worlds Of Fabric + Product Design include MasterCard, The North Face, Under Armour, Nike, Louisville Slugger, Fila, and Thule.
The Original Muck Boot Company … Celebrating 20 Years Of “Muck Proof” Heritage
The Original Muck Boot Company … Celebrating 20 Years Of “Muck Proof” Heritage
Buck Knives Partners with Taylor Guitars
Buck Knives, leader in sports cutlery, is excited to partner with Taylor Guitars, one of the world’s leading manufacturers of premium acoustic guitars, and take part in their efforts using a sustainable supply model for genuine Ebony handles on its key heritage products.
FlexIt – Pay as You Go Gym App – Announces Availability in Seven Markets
Mobile app announces that users can now work out at gyms in New York, New Jersey, Chicago, Washington D.C., Maryland, Virginia and Phoenix – and only pay for the time they use FlexIt – the mobile-based solution that allows users to only pay for the gym time they use – announces the launch of its app, […]
Velocity Outdoor to Exhibit at Safari Club International Convention
Velocity Outdoor will be exhibiting at the 2019 SCI Annual Convention in Reno, Nevada January 9-12, 2019 at the Reno-Sparks Convention Center. On display will be the Benjamin Bulldog and the Benjamin Airbow along with Ravin Crossbows. The Benjamin Bulldog is the premium hunting airgun of Velocity Outdoor. The Bulldog .357 air rifle is lighter, […]
PADEL Demonstration Court Featured at the 2019 Racquet & Paddle Sports Show Preview, Jan. 23-25, at the Orange County Convention Center
NORWALK, Conn. (Jan. 7, 2019) – Attendees of the inaugural Racquet & Paddle Sports Show Preview, Jan. 23-25 and co-located with the PGA Merchandise Show in the Orange County Convention Center in Orlando, will be able to watch professional padel demonstrations, participate in on-court padel playing opportunities and learn more about the sport while exploring […]
