The Bullseye and The Smiling Pink Whale are swimming together for SS19 in a limited-edition collection that includes over 300 items for home and outdoor, pets, apparel, accessories, and swim. Most items are priced under $35.

“We worked closely with the vineyard vine team to create a collection of well-designed, affordable items that are meant to bring people together … launching just as summer kicks off”. — Mark Tritton, Executive VP, and CMO, Target

Founded by brothers Shep and Ian Murray in 1998, vineyard vine is a lifestyle apparel brand with products for men, women, and kids inspired by summers spent on Martha’s Vineyard. With the slogan ‘Every day should feel this good,’ twenty years later vineyard vine is in more than 100 freestanding doors and available in more than 600 specialty and department stores in the U.S.

Photo courtesy Target x vineyard vine