SGB Today

Bye-Bye Styrofoam … Igloo Goes Green With $10 Biodegradable Cooler

Styrofoam is harmful to the environment and to our health. Styrofoam is one of the top five largest contributors of waste in our landfills, occupying more than 30-percent in the United States alone. Styrofoam is non-biodegradable and Stryene, the compound that makes Styrofoam, is considered a carcinogen and neurotoxin by the EPA. Additional chemicals found […]

Selkirk Sport Unveils “Limited Edition” Regal Black & Gold AMPED Series Paddle For 2019 US Open Pickleball Championships

#1 Ranked Professional Pickleball Player, Tyson McGuffin, and Top Team Selkirk Athletes to Compete with “Limited Edition” AMPED™ Series Paddles; Limited Quantities Available at Selkirk.com Tyson McGuffin, the #1 ranked professional pickleball player, in one of the world’s fastest growing sports,  will defend his Gold Medal at the US Open Pickleball Championship equipped with a new “Limited […]

Wilson Sporting Goods Partners With Autism Speaks To Launch Limited-Edition “Love The Moment” Collection Of Baseball Equipment

Wilson Sporting Goods, the world’s leading manufacturer of high-performance baseball and softball equipment, announced today a new partnership with Autism Speaks, a global nonprofit organization dedicated to promoting solutions, across the spectrum and throughout the life span, for the needs of people with autism and their families. Under the partnership, Wilson will create a limited-edition […]

Body Glove Launches Tati’s Sanctuary, It’s First Eco-Friendly Activewear Collection Designed In Collaboration With Professional Surfer Tatiana Weston-Webb

Body Glove introduces Tati’s Sanctuary, a new eco-friendly activewear collection designed in collaboration with professional surfer and 2020 Summer Olympic hopeful, Tatiana Weston-Webb. The six-piece collection consists of sports bras, tanks, sweatshirts, shorts, and leggings inspired by the Hawaiian island of Kauai where Weston-Web grew up surfing and training. Every piece in the Tati’s Sanctuary […]

AMP Human | PR Lotion … Conversation with COO Erica Good + CEO Jeff Byers

Amp Human’s PR Lotion is a product you apply before you begin your workout. The engineering behind the product uses bicarb (baking soda) to neutralize acid buildup in your muscles while your training so your recovery time is faster and you can come back stronger the next day. How did the product come about? It […]

Hobie Opens New Doors To Adventure On The Water With Release Of Mirage Passport Kayak

Hobie, the leading manufacturer of premium kayaks and watersport products, today introduced the Mirage Passport as the newest addition to its renowned lineup of pedal kayaks, powered by the brand’s signature MirageDrive – the original pedal propulsion system for kayaking. Maintaining Hobie’s acclaimed quality and durability, the Passport was built with simplicity in mind, delivering […]

Helion Super Foam + On Running … Taking The Characteristics Of Foam Down To The DNA Level

On Running is a brand that purposefully does not mix materials on their own for the creation of their running shoes but rather, they design the characteristics of the materials that go into the making of their running shoes. The brand’s Swiss-engineered Helion super foam, introduced late spring and found in the Cloudswift collection, is […]

WIIVV Integrates With Volumental To Create Omni Channel Footwear Customization Platform

Wiivv, the technology company on a mission to bring digitally customized footwear to the masses from a smartphone, announced today an integration with Volumental, the technology company helping millions of people worldwide find perfect fitting footwear through AI-driven recommendations in retail and e-commerce. By integrating with Volumental’s footwear recommendation algorithms and retail 3D scanning experience, Wiivv […]

Unleash the Adventure: Polaris Adventures Launches First Ever Multi-Faceted Marketing Campaign

MINNEAPOLIS (April 1, 2019) — With more than 90 Outfitters in 33 states, Polaris Adventures® has offered over 50,000 ride and drive experiences for customers across the U.S. since its start in 2017. Having seen impressive growth throughout the last year, Polaris Adventures is launching its first-ever multi-faceted national marketing campaign to share the ultimate […]

Selkirk Sport Celebrates National Pickleball Month (April) … Announces Plans to Donate 1,000 Paddles Through “Selkirk Growth Program”

Selkirk Growth Program to Support Schools & Youth Programs, First Responders and Charitable Organizations; World’s N0.1 Ranked Professional Pickleball Player Tyson McGuffin and Team Selkirk Ambassadors Driving Growth of Pickleball at Grassroots Level Los Angeles Bell Fire Station first responders sport their new Selkirk Sport Pickleball paddles as part of the “Selkirk Growth Program.” To […]

EvoShield Pro-SRZ (“Pro Series”)New Protective Gear To Keep Players On The Field

In 2018, both the average fastball and number of players hit-by-pitches were the highest ever in MLB history. That’s why more players than ever need and want protection at the plate. EvoShield’s new Pro-SRZ (Pro Series) line of custom-molded protective gear does just that. Pro-SRZ guards include forward-thinking ergonomic designs and materials that are 45-percent lighter than competitors’ guards […]

Moving Beyond Plastic Pollution

This week Adidas announced the brands FutureCraft Loop fully recyclable running shoe. The brands “breakthrough” closed “loop creation process” is a 100-percent recyclable performance running shoe which can be returned to Adidas broken down to be recreated into a new performance running shoe. The first-gen release is part of Adidas’ widest global beta program to […]