Adidas turns 70 on August 18.

We started in a washroom and conquered the world.
And in-between, we have scored big and also, sometimes, struggled to reach our goals.
We have done our best for the best.
We have improved and grown.
Looking ahead to the future, always remembering where we came from.
This is our story.

For those working in the Outdoor Industry, the background story of Adidas is familiar – Adolf (“Adi”) Dassler, born in 1900 in Germany, was experimenting with sports shoes in his mother’s laundry room in the 1920s, before founding the company with his brother in 1924.  After going their separate ways in 1948, Adi Dassler was firmly on track for success with Adidas the following year.

As the fashion and sportswear industries continue to merge revolutionizing the health and fitness lifestyle concept, let’s take a look back through Adidas advertising from the early years to the digital era, each decade building on the previously established strategy, to “create the new”.


Photos courtesy Adidas