World Armwrestling League (WAL) Aligns With Strategic Broadcast Partners For 2019 Supermatch Showdown Series
Joining Turner Sports’ B/R Live, fans can now catch all the intense WAL action on Anthem Sports & Entertainment and Fanseat
Primera, Kenco Label And Tag To Slash Retail’s $100 Billion Shrinkage Problem With A groundbreaking Solution At NRF Protect 2019
Economical and easy to implement, Kenco-LP patented security tag is the industry’s first strategic, tamper-proof way to disrupt most forms of retail loss with little or no additional costs.
Running Down A Dream With Ruffwear’s UniFly Harness
By Teresa Hartford This week, while scoping stories pre-ORSM, I came across the UniFly Harness on Ruffwear’s website. Somehow I missed the product launch in February 2019. Here at SGB, we have the privilege to report on world-class outdoor products from the leading product designers in our industry. And much of what fuels their passion […]
Thorlo Debuts New First Nation Collection At 2019 Outdoor Retailer Summer Show
Thorlo Is Releasing Its New First Nation Collection Of Outdoor Sockwear In Honor Of The Indigenous People Of North America.
Michelob ULTRA Seeking Environmentally Minded Runners To Plog Their Way Onto Team ULTRA For The TCS New York City Marathon
Ahead of World Environment Day, Michelob ULTRA announced the return of Team ULTRA – a group of 95 runners who will join the beer brand for the 2019 TCS New York City Marathon – and this year’s spots will be awarded to runners with a passion for supporting the environment. There’s one hook – in […]
Odell Beckham Jr. Partners With Shock Doctor To Launch New Interchange Lip Guard
Exclusive lip guard technology lets user easily change shield designs on the same mouthpiece.
Big City Mountaineers “30 Days Of Giveaways”
Big City Mountaineers (BCM) a leading provider of transformational wilderness experiences for under-resourced youth, will be hosting a “30 Days of Giveaways” campaign to celebrate the organization’s 30th anniversary sending mentors and kids into the backcountry. As BCM enters its 30th summer of programming, it aims to give thanks to the brands and individuals in […]
Jonathan Paul Fitovers Eyewear Celebrates Love of Travel And Deploys Dynamic, On-the-Go Consumer Campaign
Jonathan Paul® Fitovers Eyewear, the originator of the fitovers eyewear category, continues its multi-year repositioning strategy to reach the broader outdoor and active community, today announcing the launch of the On-the-Go with Jonathan Paul consumer campaign. In 2018, Jonathan Paul® Fitovers Eyewear announced the first major steps in an elevated brand strategy, launching a new […]
Big City Mountaineers Celebrates 30 Years Engaging Youth Through Transformative Wilderness Experiences
After its inception in 1989, Big City Mountaineers (BCM) is celebrating 30 years of adventures this June. In three decades, the nonprofit has engaged with 10,000 kids, conducted nearly 800 expeditions, organized 5,500 volunteers, led 120 overnight camps, and provided over 45,000 nights under the stars. Where will the next 30 years will lead? Be a part of […]
eqpd Expands Built-for-a-Purpose Fundraising Program with SheJumps Partnership
SheJumps and eqpd (“equipped”), two entities that share a passion for environmental sustainability and the outdoors, have collaborated to create a limited-edition SheJumps LastBag, which is available with a donation of $100 or more to the organization during the month of June. SheJumps increases the participation of women and girls in outdoor activities to foster […]
Navy SEAL Foundation, Reebok Announce New Partnership
Reebok Becomes the Official Human Performance Partner of the Navy SEAL Foundation; Collaboration to Include Support for NSW Warriors and Families, Sales Discounts.
Sustainable Down Source Reveals New Level of Down Transparency
Sustainable Down Source (SDS) today announced a new way for consumers to track the provenance and technical details of the down used to make their down jacket or sleeping bag. Beginning this year, the company will make available hangtags to their brand partners, which will contain a unique Quick Response (QR) code and Lot Number. […]
Open Sky …. Podcast Supporting Wellness, Self-Discovery and Growth
Open Sky, a wilderness therapy program based in Southwest Colorado and Southeast Utah, has recently launched a podcast titled SKYlights. In each episode, Open Sky Founder and Executive Director, Emily Fernandes, pictured here, will speak with staff and a series of experts in their given fields on the value of wilderness therapy toward a journey […]
Plastic Pollution Is Coming From An Unlikely Suspect
Single-use plastic is the most obvious of offenders when we consider ocean plastic pollution. Yet the biggest offender of plastic pollution is something that might not be front of mind: our clothes. Over 35-percent of the projected 1.5 million metric tons of microplastics found in the oceans come from synthetic textiles1. What’s even more concerning […]
Tifosi Optics … Conversation with Founders Joe and Elizabeth Earley
By Teresa Hartford Tifosi pronounced [tiˈfoːzi] is the Italian word for super-fan, especially in sports, and can be traced back to the Middle Ages and early Renaissance. For Joe and Elizabeth Earley, the husband and wife team who founded Tifosi based in Watkinsville, GA, pictured left, the word accurately describes who the brand is and […]
