SGB Today

Wilson And Detroit Tiger Pitcher Matthew Boyd Partner On Uniquely Painted A2000 1786 Gloves

Wilson® Baseball is working with three sports gear artists to create hand-painted ball gloves to raise money for charity to commemorate the Tigers and Kansas City Royals historic game in Omaha today prior to the start of the 2019 College World Series®. Wilson and Detroit Tiger pitcher Matthew Boyd, pictured right,  are partnering on uniquely painted A2000 […]

Tecnica Introduces Origin Custom Fit Trail Running Shoe

The custom-fit trail running shoe introduces a new approach to footwear design, by addressing body composition in relation to performance. Tecnica is proud to announce another first in outdoor footwear with the launch of ORIGIN – the first trail running shoe with a customizable fit. The concept introduces a completely new design approach to the […]

Columbia Sportswear Supports The National Park Foundation’s Open Outdoors For Kids Initiative With LTD Edition National Parks T-Shirts

Portland, Oregon-based Columbia Sportswear has an 80-year legacy of unlocking the outdoors for everyone. To celebrate America’s national parks, Columbia is proud to announce a new campaign to support the National Park Foundation’s Open OutDoors for Kids (OOK) initiative with the sale of limited-edition National Parks T-Shirts. The National Park Collection includes nine limited-edition designs with images of […]

Two Years In The Making, Therm-a-Rest® Debuts New Valves For Speedier Inflation And Deflation

After hundreds of prototypes, more than 500 nights in the field and countless tests in the lab, Therm-a-Rest introduces the WingLock™ and TwinLock™ Valves. Since the introduction of the first-ever self-inflating pad in 1974, Therm-a-Rest has been focused on a single mission: promising the best night’s sleep under the stars. Carrying this focus into 2020, […]

Tailwind Nutrition’s New Flavor Will Make You Feel Like A Kid Again

Satisfying Flavor Keeps Energy Up and Stomach Calmed Tailwind Nutrition is excited to debut Colorado Cola, a new addition to its Endurance Fuel line, at the Summer Outdoor Retailer show next week. Reminiscent of cola treats from childhood, Colorado Cola contains 35mg of caffeine per 100 calories and is designed to provide all-day nutrition in […]

LEKI High Fives Wanderfreund Pole Gives Back To The High Fives Foundation

LEKI announces the launch of the High Fives Wanderfreund pole, shown below, a new spin on an old classic to benefit The High Fives Foundation, a non-profit organization that supports the dreams of outdoor action sports athletes by raising injury prevention awareness while providing resources and inspiration to those who suffer life-altering injuries. The High […]

Ecōths Introduces Graphic Tee Collection And Additional Bottoms Options

Balancing business and goodness, Ecōths continues the dedication to Fair Trade and supporting food banks. In the five years since its launch, sustainable men’s clothing brand Ecōths has donated over 400,000 meals across the United States through its 3 Campaign. On a continued mission to find the balance between business and goodness, Ecōths uses organic […]

SportRx And Oakley Collaborate To Make Limited-Edition Flak 2.0 XL

Oakley’s Top-Selling Sunglass Get A Custom Makeover From Prescription Eyewear Brand SportRx. SportRx , makers of custom prescription sport sunglasses and snow goggles for athletes, is proud to introduce the new limited-edition Oakley/SportRx Flak 2.0 XL . SportRx is Oakley’s No. 1 optical account. The exclusive product offering comes after a 12-year history of SportRx […]

Black Diamond Equipment Launches Performance Footwear

Black Diamond Equipment, a global innovator in climbing, skiing and mountain sports equipment, announces its new performance footwear collection debuting at Outdoor Retailer Summer Market, June 18-20, in Denver. “Black Diamond’s spring’20 performance footwear collection is an obvious extension of our climbing shoe line,” states Derek Gustafson, Black Diamond Equipment’s footwear category director. “With every […]

Royal Robbins Introduces Eco-Friendly Hemp Travel Socks

Royal Robbins, the world’s leading sustainable travel apparel brand, announces the launch of Hemp Travel Socks, a new product category specifically designed to meet the rigors of active travel through a highly sustainable material solution. Available in stores beginning February 2020, the Royal Robbins Hemp Travel Sock collection is the next evolution of travel solutions designed […]