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VF Corp. To Say Bye To Reef

While acquiring Icebreaker and Altra this year amid stepped-up efforts to “reshape” the company’s portfolio, VF Corp. on Thursday reached an agreement to sell Reef, the surf-inspired sandal brand, to The Rockport Group. The divestiture will mark the first sell-off of a brand that had been part of the company’s Outdoor or Active coalitions that has driven the company’s growth for the last two decades.

Aisle Talk Week of September 17

Top headlines from the active lifestyle industry you may have missed this week, including sales growth at Gregory Mountain Products and High Sierra helping Samsonite International S.A.’s financial performance in the six months ended June 30.

August M&A Roundup: Implus Nets Sporting Goods Asset

The last full month of summer was again quiet on the M&A front, with only a handful of notable deals in the sporting goods, outdoor and active lifestyle industries. But August did get off to a strong start when Implus announced the company would acquire Pro Performance Sports LLC, dba SKLZ, a provider of multisport athletic performance and skill development training products.

Aisle Talk Week of August 27

Top headlines from the active lifestyle industry you may have missed this week, including Black Diamond Equipment Ltd. sending Walmart a cease and desist notice in response to the launch of a new outdoor website on Walmart.com curated by Moosejaw.

Under Armour’s Collaboration with “The Rock” Tops List Of Best-Matched Celebrity Endorsements

Wrestler-turned-actor Dwayne Johnson’s endorsement deal with Under Armour earned top ranking among best-matched celebrity-brand partnerships in the fashion and retail sectors, according to a study from Spotted. Also ranking high was Crocs’ partnership with Drew Barrymore, Under Armour and Steph Curry, Reebok and Gal Gadot, Adidas and Lionel Messi, Asics and Novak Djokovic and Marmot and Nick Offerman.

Aisle Talk Week of June 4

Top headlines from the active lifestyle industry you may have missed this week, including Winnebago acquiring boat manufacturer Chris-Craft.