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Crocs Expands Takeback Program Across U.S.

Crocs retail and outlet stores in the U.S., excluding Hawaii and Puerto Rico, now have collection boxes for customers to drop off Crocs shoes in any condition and receive a one-time 10 percent discount on Crocs products in-store or online.

Report: Crocs Brand Acceptance with Pop Culture Continues to Grow

According to the STI: Popstats 2023 dataset, in 2018, there was a gap of more than $6K between the median household income (HHI) in Crocs’ potential market ($81.0K/year) and in its captured market ($74.7K/year). But by 2023, the median HHI of the brand’s potential market ($75.5K) and captured market ($75.9K) had more closely aligned.

Crocs Adds Two Board Members

Crocs, Inc. appointed John Replogle and Neeraj Tolmare to its board of directors, effective January 1, 2024. The footwear maker said the appointees “bring new skill sets and extensive brand-building experience in consumer-facing businesses to the Crocs board.”

EXEC: Crocs Sets Plan to Revive HeyDude’s Growth

Crocs, Inc. scraped its earnings and sales guidance for the year due to the continued underperformance of its recently-acquired HeyDude brand. On an analyst call, Andrew Rees, Crocs’ CEO, admitted HeyDude has faced “several growing pains this past year” due to a mix of internal missteps and external pressures and forecasted the brand’s wholesale revenues in North America would remain negative through Q224.

EXEC: Report Sees Crocs, Hoka, New Balance, and On Increasing Teen Appeal

Crocs, Hoka, New Balance, and On were among the brands in the active lifestyle space that increased their appeal with teens in Piper Sandler’s 46th Semi-Annual Taking Stock With Teens Survey. Nike dominated teen mindshare in footwear and apparel but lost brand appeal in the performance category, while Adidas, Converse, Under Armour, and Vans ost ground with teens. Lululemon had a mixed performance.

Giddy-up! Croctober Kicks Off with Crocs Classic Cowboy Boot

Crocs officially kicked off Croctober with month-long festivities dedicated to its “passion-fueled, universal fan base” known as Croc Nation. This Croctober transcends former years, as Crocs “redefines creativity and self-expression by bringing to life highly anticipated activations requested by the fans, for the fans, and celebrating what it means to truly Come As You Are,” […]

Giddy-up. Croctober Kicks Off with Crocs Classic Cowboy Boot

Crocs officially kicked off Croctober with month-long festivities dedicated to its “passion-fueled, universal fan base” known as Croc Nation. This Croctober transcends former years, as Crocs “redefines creativity and self-expression by bringing to life highly anticipated activations requested by the fans, for the fans, and celebrating what it means to truly Come As You Are,” […]