The color story for Spring 2018 continues to be a powerhouse and a key influencer of trends in the active lifestyle market.
In response to consumers’ continued embrace of color, designers recognize the need to show more shades in their collections. The color story for Spring 2018, according to the Pantone Color Institute, is untypical and that makes for complex and original combinations — communicating the consumer’s interest to play with color year-round.
We present a curated collection of trending Spring 2018 colors below according to Pantone.
PANTONE 13-0646 (Meadowlark)
Crocs x Balenciaga – What in the world? Love or hate the shoe, one of the more garish fashion moments of 2017 was the runway debut of the Balenciaga platform for Crocs — a confident and outgoing bright yellow shade.
PANTONE 13-0550 (Lime Punch)
Adidas Originals x Alexander Wang – Sharp and pungent, Lime Punch hits a chord with its striking citrus presence in Wang’s cycling-gear collection.
PANTONE 17-1563 (Cherry Tomato)
Nils Viv Ladies Ski Jacket is ahead of the curve for 2018. Never to be ignored, Cherry Tomato is a standout on the slopes.
PANTONE 16-4132 (Little Boy Blue)
Nike Air Max x Kanye – Little Boy Blue is no longer just for little boys. A great complement to classic men’s colors.
PANTONE 18-1440 (Chili Oil)
Burton Women’s Deja Vu Snowboard features an earthy brown-based red that adds flavor and definition.
PANTONE 18-3838 (Ultra Violet)
Arc’teryx Women’s Airah Jacket in Ultra Violet is a complex purple shade that fascinates and intrigues.
PANTONE 18-1028 (Emperador)
Keen Men’s Targhee II Mid WP Hiking Boot in the rich chocolate-infused brown Emperador adds strength and substance to the shoe’s silhouette.