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Archives: Press Releases

HydraPak Expands Focus in North American Run Specialty

June 8, 2026 Darby Communications

Brand celebrates new partnerships and expounds its strategy for supporting specialty retail

Introducing VZN.1i from L.A.B. Golf

June 4, 2026 The Brand Amp

VZN.1i is the first Lie Angle Balanced putter designed to optimize alignment

Royal Robbins Launches Mosquito Protection Styles

June 4, 2026 Verde Brand Communications

New additions to best-selling Pucker and Spotless lines bring comfort and versatility for S27.

Vallon, Topo Designs Launch Limited Edition Howlin

June 4, 2026 Verde Brand Communications

The limited edition run is in collabration with Colorado-based Topo Designs.

Huffy Releases New Primus Pro BMX Race Frame

June 1, 2026 Echos Communication

A professional-tier race frame designed for the elite BMX competitor

Ugg Taps Nuyarn For Otzo Clog With High-Performance Wool

June 1, 2026 Echos Communication

The latest addition to the Ugg lifestyle collection uses Nuyarn for lasting comfort and durability.

La Sportiva Unveils New Logo Ahead of Its 100th Anniversary

May 28, 2026 Backbone Media

The Spring/Summer 2027 collection marks the beginning of a new chapter for the brand identity

CEP Introduces the New Pro Run Optaspeed Bowtech

May 28, 2026 Verde Brand Communications

Next-generation super trainer builds on the Omnispeed platform

A New and More Powerful Pace

May 28, 2026 Backbone Media

Introducing the Pace 5 REC, an ebike that brings comfort, tech and confidence to the forefront

Activewear Collection

Fieldsheer’s New Activewear Line Offers Year-Round Comfort

May 28, 2026 Bulldog Communications

New line combines cooling performance, UPF50 protection, and easy-care durability for everyday wear

Adidas Sport Eyewear Announces New Trail Running Ambassador

May 28, 2026 Echos Communication

Toni McCann named as new brand ambassador

Grassroots Outdoor Alliance 2026 Specialty Awards Nominees

May 28, 2026 Verde Brand Communications

Winners to be announced at the upcoming Grassroots Connect Show

CRKT Launches Three Knives in Advance of Blade Show Atlanta

May 28, 2026 Sinclair Communications

New Limited Run Blades Include Two Italian Made Folders and One Versatile Outdoorsman’s Fixed Blade

FS2 BOA Fit System

Boa Pushes Cycling Performance with New Helmet Fit System

May 27, 2026 Akimbo Communications

Advancing helmet fit, Boa’s FS2 dial platform is backed by science and engineered to perform.

Backpacker’s Pantry Celebrates 75 Years in the Wild

May 19, 2026 Verde Brand Communications

The company celebrates the miles, meals and community that have been supporting them since 1951.

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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

Pro Triathlete Jenny Fletcher Finds an “Unfair” Edge with Formula 100 Fast Wax

August 12, 2026

Athleta to Sponsor San Francisco Ballet

August 5, 2026

Adidas Replaces Under Armour as Colorado State Outfitter

August 4, 2026

Topgolf Signs Black Clover as Uniform Outfitter

August 4, 2026

Academy Sports Launches Retail Media Network

July 31, 2026

Nike Partners with Rush Soccer

July 29, 2026

Western Kentucky Extends Contract with Nike and BSN Sports

July 27, 2026

Lululemon Partners with Fanatics on First MLB Collection

July 24, 2026

Report: Footwear and Accessories Deals Drive M&A Growth in 2026 YTD Period

July 22, 2026

Psycho Bunny Inks Multi-Year Sponsorship Deal with USA Padel

July 21, 2026

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