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Archives: Press Releases

Vallon Elevates Alpine Performance with Crossroads Goggles

January 15, 2026 Verde Brand Communications

The new Crossroads Goggles integrate next-generation lenses and high-tensile frame composites.

Nocs Provisions Launches New Carry Pouches and Tube Caddy

January 15, 2026 Echos Communication

New NocLoc system allows straps to swap between optics and storage for seamless carry

Xero Shoes Expands into Court Sports with the 360 Rally

January 13, 2026 Xero Shoes

New barefoot court sneaker designed for quick pivots, long rallies, and confident movement

Aventon Launches The Next Evolution of Their Urban Ebike

January 13, 2026 Backbone Media

Soltera 3 ADV: Refined simplicity made for the city streets and spontaneous adventures

Fischer Debuts Ranger 102 LTD Ski with Ford Ranger Raptor

January 13, 2026 Press Forward

A matching LTD graphic will debut on a custom-wrapped Ford Ranger Raptor and a limited run of skis.

Dark Energy Launches the Poseidon XL

January 13, 2026 True North Brand Group

TSA compliant power station with 27,000 mAh battery built for extreme adventure

CRKT Blends Style, Utility and Purpose into 2026 Collection

January 11, 2026 Sinclair Communications

New CRKT knives and tools are proudly built in partnership with the industry’s top designers

The Evolution of a Backcountry Classic: The Strafe Cham Kit

January 9, 2026 Embers Media

Featuring new PFAS-free Pertex Shield Revolve fabric and an updated active unisex fit.

GolfGuiders Introduces the Digital Clubhouse for Golfers

January 7, 2026 True North Brand Group

New app brings social, coaching, GPS, scoring and shopping together in a single easy to use platform

Scott Golf to Unveil The Woody at 2026 PGA Show

January 7, 2026 True North Brand Group

A first-of-Its-kind handcrafted putter with a patented wooden face inlay.

Gold Medalist Aaron Blunck Renews Partnership with Mainers

January 7, 2026 Pale Morning Media

Amplifies the visibility of Blunck and Mainers throughout the Olympic season.

Thirtytwo Welcomes Ellie Weiler to Snowboard Team

January 7, 2026 Master Plan Communications

After five years of riding for the brand, Weiler officially joins an insane roster of riders.

Rossmönster Adds Rogue Vehicle Company to Dealer Network

January 6, 2026 Verde Brand Communications

Strategic dealer partnership brings premium adventure rigs to Southern California explorers

Gordini Celebrates 70 Years; Expands into 4-Season Brand

January 6, 2026 Virtu Media PR

Outdoor Accessories Expert Offers New Run, Trail and Lifestyle Performance Sock Products for S26

Bote Expands Kayak Line with New Koda Aero

January 6, 2026 Echos Communication

A perfect do-it-all kayak, Koda’s sit-in design offers stability, comfort, and portability

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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

Cole Haan Launches Men’s Golf Apparel with Spring 2026 Collection

March 9, 2026

Chipply Introduces Chipply One — Unifying Online Stores, Offline Sales and Business Ops

March 4, 2026

New Era and Adidas Expand NCAA Partnership for Baseball

March 2, 2026

Nike Strength Partners with Everlast Gyms in the UK, Ireland

February 25, 2026

The Activewear Reset: Why Brands Should Consider Cotton

February 23, 2026

Skechers Creating New Pinnacle with Aero Razor Series Running Shoes

February 17, 2026

NFHS Names Schutt Sports Parent Official Corporate Champion

February 17, 2026

Foundation Wellness Introduces Currex BasketballPro

February 13, 2026

Skechers Expands Reach of Cricket Footwear Collection to the UK

February 12, 2026

Skechers to Premiere New Sofia Vergara Commercial Before Super Bowl Kick Off

February 2, 2026

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