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Archives: Press Releases

Tifosi Optics Pioneers At-Home Try-On for Rx Sports Eyewear

March 18, 2025 Purple Orange LLC

First performance eyewear company to offer a try-on program through their website

Nocs Provisions x Bird Collective: A Collab Honoring Birds

March 18, 2025 Echos Communication

Limited-edition binocular bundles inspired by the Northern Cardinal and Blue Jay

Craft Sportswear Announces Global Launch of Kype Pro Shoe

March 17, 2025 JAM Collective

The pinnacle model of the brand’s road running footwear range.

Tailwind Adds Grape Endurance Fuel to Year-Round Lineup

March 17, 2025 Sasquatch

Grape News: Grape Endurance Fuel is back as a fixture in the Tailwind lineup

Minus33 Merino Earns Oeko-Tex and Woolmark Certifications

March 14, 2025 Pale Morning Media

New Hampshire merino specialist demonstrates commitment to quality and environmental responsibility

Gregory Mountain Products Unveils New Spring Collection

March 13, 2025 Verde Brand Communications

With new additions to the Alpaca Collection—durable designs to keep adventurers organized

Black Diamond Unveils Spring/Summer 2025 Product Collection

March 13, 2025 Backbone Media

Born from the climbing life, BD’s S25 collection is built for versatility, comfort and performance.

Jetboil Ignites Next Generation of Fast Boil Stove Systems

March 13, 2025 Darby Communications

New enhancements deliver a more intuitive, adventure-ready cooking experience

Roll Recovery Launches Superplush Slides and Flip Flops

March 13, 2025 Verde Brand Communications

Designed for all-day comfort and support, they can be worn to-and-from workouts, play, and lounging

Anton Krupicka and La Sportiva Announce Athlete Partnership

March 12, 2025 Backbone Media

Krupicka will serve as a global ambassador while contributing expertise to product development team.

Royal Robbins launches Mosquito Protection Technology

March 12, 2025 Verde Brand Communications

MPT provides a chemical-free and robust barrier from mosquito.

Gnara and Burton Announce Revolutionary Partnership

March 12, 2025 Darby Communications

New limited edition bibs feature patented Gnara GoFly technology

Sea to Summit Debuts Outdoor Comfort Campaign and 2025 Gear

March 11, 2025 Purple Orange LLC

The brand blends education and innovation to expand its sleep systems, storage, and cookware lines.

Stio Debuts All Terrain Footwear with Ridgecap Collection

March 10, 2025 Stio

Stio launches the Ridgecap Collection, technical all-terrain footwear built for mountain adventure.

Curious Creatures Drops New Spring Apparel

March 10, 2025 Embers Media

Apparel that offers something different in the mountain bike space.

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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

Indoor Malls Lead Overall Mall Foot Traffic Growth in May; Consumer Median Income Dips

June 12, 2025

Franklin Sports C45° Paddle Series, Engineered for Precision, Power and Control

June 12, 2025

Adidas Partners with Spanish Soccer Club, Sevilla

June 11, 2025

Game One Forms Apparel Partnership With University of Indianapolis

June 11, 2025

USTA Commits Another $5 Million to Grow Local Tennis Programs

June 10, 2025

Wilson Expands Caitlin Clark’s Signature Basketball Line with Four New Designs

June 9, 2025

TYR Sport Partners with World Aquatics

June 6, 2025

Puma Golf Reimagines the Helsinki for On-Course Performance

June 6, 2025

Report: StockX Puts More Protections in Place to Stymie Counterfeiters

June 5, 2025

Study: Why Retailers Risk Loyalty with Tariff-Based Price Hikes

June 5, 2025

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