Skida Partners with the Vermont State Parks for new Elmore Collection

Skida, the Vermont-based accessories brand, is partnering with the Vermont State Parks, celebrating their 100 year anniversary of conserving and interpreting Vermont’s natural, cultural, historic, and scenic heritage. To commemorate this milestone, Skida has released the Elmore Collection, designed in collaboration with the Vermont State Parks and meant to complement the official Vermont State Park […]

GU Energy Labs announces Hebah Hefzy and Ngugi Kihara to run WSER

GU Energy Labs is pleased to announce the selection of ultra-runners Hebah Hefzy and Ngugi Kihara for the brand’s two sponsor entries for the 2024 Western States Endurance Run (WSER), the iconic 100-mile footrace from Palisades Tahoe to Auburn, California in late June. Hefzy and Kihara both represent historically excluded communities and were chosen to […]

BCA Announces Second Year as Official Snow Safety Partner of Natural Selection Tour

Backcountry Access has signed on for a second year as the official snow safety sponsor and product supplier of the Natural Selection Tour. Brainchild of professional snowboarder Travis Rice, The Natural Selection Tour is an international snowboarding competition tour that showcases snowboarding’s top freeride and freestyle competitors in challenging big mountain terrain around the world. […]

Fischer Unveils 100 Years NFT Ski Bundle: Where Tradition Meets Innovation

Fischer, the renowned name in skiing innovation, is proud to announce the launch of a product that marries cutting-edge technology with the timeless allure of winter sports. Introducing the Fischer NFT-Bundle: A groundbreaking offering set to redefine how enthusiasts engage with skiing history and digital collectibles. Available for purchase starting February 14, 2024, the Fischer […]