The Kyle Tribute Ski honors the late freeride ski athlete’s passion, enthusiasm and kindness
Agency: Press Forward
Shady Rays Launches Epic Snow Goggle ReView Event
Customers get a free pair of Shady Rays goggles when they bring in new, used, damaged snow goggles
Skida Elevates Product Line with Pursuit Collection
The new collection was designed with and tested by elite Skida athletes
Skida Welcomes Snowboarder Bea Kim to Athlete Team for 24/25
The 16 year-old phenom will be the first snowboarder to join the Skida Athlete Program.
Velocio Renewed Gives Reconditioned Cycling Apparel a Second Life in the Saddle
Buying secondhand apparel not only saves cyclists money, but also reduces the environmental impact on the planet.
UVEX and UTC-ButcherBox Cycling Announce Partnership
Uvex and UTC-ButcherBox Cycling today announce their partnership, bringing together a shared vision and collaboration that aims to further positive sustainability efforts that benefit everyone, fostering a future that is not only better for us but for the planet. “We are thrilled to announce our partnership with Uvex, a globally renowned brand known for its […]
Skida Releases New Running Cap Collection For Summer 2024
Skida, the Vermont-based accessories brand, is proud to announce their all-new Running Cap, which brings their signature prints and distinctive color palettes to a warm weather training staple. Inspired by customers and athletes looking for a more technical headwear option for summer adventures, the new Running Cap compliments Skida’s existing line of sporty headbands by […]
MyStromer Reaches an Overall Settlement with Revolt
The legal dispute about the infringement of myStromer’s patent and design rights has been resolved. Revolt admits to patent infringement and agrees to pay a confidential settlement amount.
Stromer Joins the ‘Coalition for Cyclist Safety’ to Create Safer Roads for All Users
Bicycling fatalities are on the rise. Leading innovators in the automotive, cycling, and technology industries have come together to establish a new coalition that’s committed to creating safer roads, for all users, through emerging C-V2X technology.
Skida Partners with the Vermont State Parks for new Elmore Collection
Skida, the Vermont-based accessories brand, is partnering with the Vermont State Parks, celebrating their 100 year anniversary of conserving and interpreting Vermont’s natural, cultural, historic, and scenic heritage. To commemorate this milestone, Skida has released the Elmore Collection, designed in collaboration with the Vermont State Parks and meant to complement the official Vermont State Park […]
GU Energy Labs announces Hebah Hefzy and Ngugi Kihara to run WSER
GU Energy Labs is pleased to announce the selection of ultra-runners Hebah Hefzy and Ngugi Kihara for the brand’s two sponsor entries for the 2024 Western States Endurance Run (WSER), the iconic 100-mile footrace from Palisades Tahoe to Auburn, California in late June. Hefzy and Kihara both represent historically excluded communities and were chosen to […]
BCA Announces Second Year as Official Snow Safety Partner of Natural Selection Tour
Backcountry Access has signed on for a second year as the official snow safety sponsor and product supplier of the Natural Selection Tour. Brainchild of professional snowboarder Travis Rice, The Natural Selection Tour is an international snowboarding competition tour that showcases snowboarding’s top freeride and freestyle competitors in challenging big mountain terrain around the world. […]
Stromer Achieves Sustainable Growth in 2023, Despite Cycling Industry Headwinds
Against the prevailing challenges in the bicycle industry, the current financial year has been profitable for myStromer AG, which achieved consolidated growth of over 10 percent.
Fischer Unveils 100 Years NFT Ski Bundle: Where Tradition Meets Innovation
Fischer, the renowned name in skiing innovation, is proud to announce the launch of a product that marries cutting-edge technology with the timeless allure of winter sports. Introducing the Fischer NFT-Bundle: A groundbreaking offering set to redefine how enthusiasts engage with skiing history and digital collectibles. Available for purchase starting February 14, 2024, the Fischer […]
Fischer Announces new Freestyle ski Nightstick
The new Nightstick collection crafted to play more
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