First performance eyewear company to offer a try-on program through their website
Agency: Purple Orange LLC

Sea to Summit Debuts Outdoor Comfort Campaign and 2025 Gear
The brand blends education and innovation to expand its sleep systems, storage, and cookware lines.
Tifosi Optics Expands Active Eyewear Line with the Shumo
Full-coverage protection meets lightweight comfort in latest release
BioLite Launches Expanded Solar Lighting Line
Luci gets a new look in BioLite’s growing solar collection

Pearl Izumi Adds Elite Athlete Hannah Otto to 2025 Roster
Bringing expertise and a passion for progress, Otto aims to shape the future of offroad cycling

BioLite Introduces New Dash 450 HeadLamp For Runners
A cult favorite gets upgraded with runners in mind

Tifosi Optics Launches Vogel XC for Active Pursuits
The Vogel XC is the next iteration of the best-selling Vogel Series, known for its performance fit
Paka Upgrades Award-Winning Apu Parka with Pakafill
The jacket features waterproof stretch, alpaca fiber insulation and traceable sourcing to Peru.

Paka’s Mountain Crew Redefines Durability in Alpaca Fiber
The Peru-based brand launches a new sweater line designed for rugged outdoor adventures.

Peak Design and Carryology Debut New Photography Essentials
Discover upgraded carry gear featuring enhanced durability and new colors

Rumpl and AllTrails Launch Night Hikes Blanket Collection
Embrace adventure after dark with an exclusive co-branded and limited-edition collection
Tifosi Optics Expands Swank Collection with Reading Lenses
Stylish, lightweight, and offered in three magnification strengths
Tifosi Optics Launches New Full-Frame Moab Sunglasses
The New Moab Sunglasses offer ample ventilation and shatterproof lenses
The Change Climate Project Announces The Climate Label
The nonprofit rolls out first-of-its-kind climate certification requiring internal carbon pricing

Peak Design Introduces iPhone 16 Everyday Case Release
Clarino Vegan Leather is durable, weatherproof and abrasion resistant